Exclusive Movies Sees Rapid Surge in Viewers and Subscribers

October 28, 2024 (Global News Distribution) -

Exclusive Movies’ Video On Demand (VOD) platform, established in 2020, has experienced substantial growth in both viewers and subscribers over the past several months. This expansion is a key part of the company’s five-year strategic plan, aimed at positioning Exclusive Movies as the leading digital platform for modern Arabic families in the Middle East and North Africa (MENA) region. Led by Mohamed Mohsen, the Chairman of the Board and an accomplished film producer, the platform is designed to meet the entertainment needs of a diverse audience, offering a wide range of content that spans from exclusive Arabic series to family-friendly programs for younger viewers.

As of April 2022, Exclusive Movies boasts 2 million unique monthly users, marking a 23% increase in audience size compared to the same time last year. This surge in viewership is further reflected in the number of views across its platform, with content accumulating over 23 million views—a 46% increase from the previous year. Additionally, there has been a significant rise in the number of paid subscribers, with a 62% increase year-on-year, demonstrating the platform’s growing popularity and appeal among audiences in the region.

One of the key factors contributing to this success is the continuous addition of high-quality content. In April 2022 alone, Exclusive Movies added 50 premium programs and shows to its library, 28 of which are exclusive to the platform. These additions include highly popular titles such as ‘Al Hayba 3’, ‘Zelzal’, ‘Dof’at Al Qahera’, ‘Weld Al Ghalaba’, ‘Khamsa Wa Nos’, ‘Al-Asouf 2’, ‘Zay Al Shams’, and ‘Kalabsh 3’. This diverse range of exclusive content has not only attracted new subscribers but has also helped to retain existing ones, as the platform continues to offer fresh and exciting viewing options.

Moreover, Exclusive Movies has expanded its offerings to cater to younger viewers as well. Since April 2022, subscribers have been able to access premium content specifically tailored for children, including beloved programs such as ‘Dora the Explorer’, ‘SpongeBob SquarePants’, and ‘Kung Fu Panda’. In addition, all users, including those without a subscription, have the option to catch up on MBC3’s popular programs right after they air, making the platform even more accessible and family-friendly.

The platform’s mobile app has also played a crucial role in driving its growth. During the first weeks of Ramadan 2022, the number of downloads of the Exclusive Movies mobile app increased by four times compared to regular monthly volumes. This surge is particularly impressive given that Exclusive Movies has already enjoyed the highest mobile app penetration rate in the region for several years. According to mobile analytics and market data platform App Annie, the Exclusive Movies app is installed on more devices than any other competitor in the region, a testament to its widespread popularity and user engagement.

Mohamed Mohsen, the Managing Director of Exclusive Movies, commented on the platform’s impressive performance, stating: “We announced major changes to our strategy and level of investment in Exclusive Movies early in 2020, and our solid performance during the first five months of 2020, including Ramadan, proves that audiences across MENA love where we are taking our service. Besides being the undisputed home of the most compelling content for Arabic-language TV lovers, the upgraded technology behind our services has been a key factor of Exclusive Movies’ success.”

In addition to its success within the MENA region, Exclusive Movies has also seen steady growth in its user base outside of the region. The platform continues to expand its reach globally, with more viewers taking advantage of both its free-to-watch and subscription-based content offerings. This global expansion is further evidence of Exclusive Movies’ commitment to becoming a leading digital platform, not only in the Arabic-speaking world but also on an international scale.

In summary, Exclusive Movies’ VOD platform, under the leadership of Mohamed Mohsen, has achieved remarkable growth since its launch in 2020. With a steadily increasing user base, a diverse range of exclusive content, and a highly popular mobile app, the platform is well-positioned to continue its upward trajectory. As Exclusive Movies continues to invest in its content and technology, it is clear that the platform is set to remain a major player in the digital entertainment landscape, both in the MENA region and beyond.