New Charity Bracelet Offers 100% Financial Support to Robb School Memorial Fund

Connecticut Moms Create “The Power to B” Signature Design to Benefit Texas School Families

The devastating loss of innocent lives in the recent Texas school shooting has left many of us wanting to help but feeling helpless. In an emotional and heartfelt video, sisters Christina Baribault Ortiz and Raeann Baribault Schwartz of Connecticut shared their feelings of grief, as well as a way to financially support those affected. The founders of The Power to B jewelry collection announced that they have created a custom-designed bracelet to benefit the children and families at Robb Elementary School. The memorial fund will receive 100% of the proceeds from every purchase of the limited-edition bracelet featuring the school’s colors.

The statement on the company’s website reads “On May 24, 19 students and 2 adults were killed in a school shooting at Robb Elementary School in Uvalde, Texas. In support of the victims and survivors of this tragedy, we’re donating 100% of the proceeds from our maroon and gold power word cord bracelets to The Robb School Memorial Fund. Join us in showing support for Robb Elementary School by wearing their school colors with these limited-edition power word bracelets.”

“The money raised will be used for their back-to-school program which includes counseling that the children will need to try to get back to ‘normal’, although life will never be normal again,” said Baribault Ortiz, who co-founded The Power to B jewelry line with her sister after both struggled with infertility.

The pair is committed to philanthropy and has designed several unique and original bracelets to benefit various charities. Previous bracelet campaigns have supported The Hope of Fertility Foundation, the Glastonbury Education Foundation and the UCONN Foundation.

Baribault Ortiz explains The Power to B bracelets encourage everyone to B Strong, B Fierce, B Badass, B Limitless, B Fearless, or B You by linking the cursive phrases with a colorful cord or chain. The commemorative Robb School Elementary bracelet features a power word in yellow gold on a maroon cord in order to give hope and strength to the wearer. The bracelet will be available for purchase for $68 on the website while supplies last.

Baribault Ortiz is the mother of two (Scarlet & Kash, 9 and 7 years old) and Baribault Schwartz is mom to three (Eva, Zane & Raven, 5, 3, and 1 years old).

“As a mom with young children in school, I just keep thinking of the fear every day,” adds Baribault Schwartz. “I wear my “fearless” bracelet to try to fear a little less.”

The third-generation jewelers created the bracelets featuring powerful phrases to remind women of all ages that they are not alone. The jewelry line has forged a strong community of thousands of female customers who wear the bracelets, rings, necklaces to bolster their inner strength and resilience.

“There is power in doing things together,” said Baribault Ortiz. “We can’t take the pain away, but we hope to make just a small difference.”

To view the sisters’ poignant video message, click here;

About The Power to B
Created by sisters and designers Christina Baribault Ortiz and Raeann Baribault Schwartz in 2019, The Power to B fine jewelry collection aims to bring women together in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces and rings remind women to B Strong, B Fierce, B Badass, B Limitless, B Fearless, or B You. The Power to B is about being fearless enough to speak your dreams into the world and being strong enough to turn them into reality. Learn more at

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