Advertising

Advertise.com CEO, Daniel Yomtobian, on the Use of Big Data in Advertising

In marketing, it is easier to attract consumers once the target audience is recognized. But, doing so is difficult, and this is why Big Data became such an important advertising tool, Daniel Yomtobian explains. “Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,” Daniel Yomtobian adds.

Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.

It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”

Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Contact Information:
Advertise.com
Daniel Yomtobian
info@advertise.com
15303 Ventura Blvd Ste 1150
Sherman Oaks, CA 91403
+1-800-710-7009
https://www.advertise.com

SOURCE: Daniel Yomtobian

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Museum of Sex Presents ‘Erotic Content & the Mainstream, 1960 till Today’

The Museum of Sex (MoSex) proudly announces details about its summer exhibition, “Erotic Content & the Mainstream 1960 till Today.” This exhibition, a presentation of media examining how erotic content has permeated mainstream culture since the 1960s, will be on view at the Museum of Sex (233 Fifth Avenue) starting June 4, 2021.

Composed of four thematic sections, An Avante-Garde, Sexualized Marketing, Scandalous Scenes of Cinema, and Music: an Erotic Form, the exhibition will present a curated selection of over 60 videos. In addition to the video compilations and full screening of a selection of fine art and experimental films, the exhibition will feature vintage movie posters, historical ephemera and a timeline looking at censorship in media over the last six decades. The show will be organized chronologically offering an in-depth examination of the shifts in cultural attitudes towards sexual content in mainstream mass media.

The history of mass media is one of political and social discrimination against forms of illicit content. When the first motion pictures came out, they were attacked and deemed too titillating for the masses. Since the first films appeared in the nineteenth century, pornographic content has moved slowly but surely from the edges to the center. While sex has always been culturally relevant, the creative revolution of the 1960s inspired a more open environment in which erotic material, called “porno chic” was embraced.

Today sexual material has seeped into all aspects of mainstream mass media, energizing a variety of cultural genres and sparking the sex-positivity movement. This shift of erotic content from the margins to the mainstream has been part of an overall liberalization of popular culture since the 1960s.

The exhibition will feature subversive art films by Carolee Schneemann, Natalia LL, Hannah Wilke, Ximena Cuevas, Mike Kuchar, and Shawné Michaelain Holloway. It will also discuss infamous cultural figures in advertising and music such as Jimi Hendrix, Edie Adams, Donna Summers, Prince, Britney Spears, Paris Hilton, Fabio, Salt-N-Pepa, Rihanna and Cardi B. Iconic scenes from films like “Midnight Cowboy” (1968), “Deepthroat” (1972), “Fatal Attraction” (1987) and “Moonlight” (2016) will scintillate visitors. Audiences will enjoy a nostalgic look back on the popular culture of the last six decades through the moving image and marvel at how our attitudes toward erotic content have changed.

“Erotic Content & the Mainstream 1960 till Today” was organized by Emily Shoyer, Lead Curator and Eve Arballo, Curatorial Assistant.

ABOUT MUSEUM OF SEX

The mission of the Museum of Sex is to preserve and present the history, evolution, and cultural significance of human sexuality. Since opening in 2002, the museum has collaborated with world-renowned cultural institutions, artists, and academics to create exhibitions and interactive programs that explore the best in current scholarship in the arts, sciences, and humanities. From fine art to historical ephemera, its permanent collection comprises more than 15,000 sexually significant artifacts.

To learn more visit: https://www.museumofsex.com/

Facebook: @mosex | Twitter: @museumofsex

Museum of Sex, 233 Fifth Avenue (at 27th Street) New York, NY 10016; (212) 689 6337.

Image credit: Film Still from Natalia LL’s, “Consumer Art” (1975) courtesy of the ZW Foundation.

News Source: Museum of Sex


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Miami Entrepreneur Juan Munoz Disrupts The Content Marketing Landscape With Video Advertising

Juan Munoz is disrupting the world of content marketing with dynamic video advertising that seeks to fuse aspirational visions with visual art. Though he is quite established now, it has required a lot of hard work and staying at the forefront of technology in order to get there.

How do you change the world? If you’re Juan Munoz, you do it with dynamic content and one audience member at a time. Of course, with hundreds of thousands of followers, that becomes much easier than it would first appear. Then again, Munoz is adept at making things look easy when they actually require a ton of work, perseverance, and connections in the industry but also with the broader world. Indeed, it is this perception of events, thoughts, actions, and people around him that Munoz has channeled into a content marketing campaign that disrupts the video advertising landscape while also simultaneously pointing the way forward for a new paradigm in the field.

Founder of social media marketing company Sky Ten Marketing, Juan Munoz also dabbles in film on the side. Munoz stresses that Sky Ten Marketing looks for the core elements in a company’s brand identity and then highlights them through video media. Companies that want to fuse their aspirational visions with their marketing messaging would do well to learn from his disruptive style that not only works but does so on a reliable and consistent basis.

Channeling the spirit of entrepreneurs past, Munoz recounts how this vibe and energy has permeated his life since the very beginning, describing a life surrounded by entrepreneurial people.

“Growing up, I’ve been filming with entrepreneurs and other like-minded people like me. So I caught on to the game really quick as every entrepreneur had a different story that I could learn from. The passion, motivation and changing people’s life felt as many businesses wanted to take their presence online. I immediately took action to bring my business into place helping thousands of brands and companies upscale their sales through my social media presence and films,” he recalls.

“Success isn’t built overnight, but patience is key to getting there as long as you are persistent with the passion you live for everyday. This road has just started, but all I can say is that I’ve been a good mile down the road already and it was bumpy. This means we have to keep moving forward no matter what obstacles get in the way. I’ve been editing videos since I was 12 years old, and I spent most of my younger days inside because it was something I really loved while growing up. My parents had a different vision for success. I had to stop my passion for film and editing. I then realized right away that if I followed my dream as a director and filmmaker, I would be much happier and would make more money with a fulfilled dream. I had changed my profession many times in high school, but got to where I wanted to be all because I chose to face my fears and everyone saw big hopes and started to believe in me after I put out work and gave it one hundred percent hustle and dedication.”

One of the biggest things Munoz stresses when he talks about his successes is that they were built upon the backs of many disappointments over the years. Though the journey is a difficult one, the road was made much easier due to his love for the field and his passion for connecting individuals to broader movements in the cultural landscape.

Media Contact Information

Juan Munoz
Sky 10 Marketing
info.juanmunoztv@gmail.com
https://www.juanmunoztv.com

SOURCE: Sky 10 Marketing


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Best digital marketing services in Navi Mumbai Pinnacle Web India

Pinacle Web India Has Effectively Settled Itself As A Knowledgeable Site Making Organization In Situated In Mumbai, Maharashtra India. At Pinacle Web India, We Configure, Create And Oversee Sites And E-Business Applications. We Represent Considerable Authority In Dynamic Web Composition, Advancement, And Upkeep Administrations.
Pinacle Web India incorporates a key methodology, which integrates SEO techniques, website designing, other services, and a stunning variable plan to formulate a focus on a Web Marketing system that conveys extraordinary reach of interest for our clients.

Other Services
We are offering diverse types of services at a reasonable rate without compromising on quality. From social media services to application development services we offer complete end-to-end satisfactory services

Website Designing-
numerous India-based organizations don’t have a site situated towards serving all gadgets utilized usually these days. With advanced mobile phones and tablets being so regular in the urban and consistently extending market, responsive site planning is not a specific part of the bigger web outlining administration any longer.

Digging further into this, we might want to enable you to comprehend what precisely responsive web architecture is. When you visit a site on your desktop or portable workstation, you see the printed and realistic components in the extent to the screen. Presently in the event that you visit the site on your PDA or tab and on the off chance that you see those components in the extent to the size, this is known as ‘responsive web outlining. These sites have been manufactured considering the way that a developing number of individuals are utilizing advanced cells and tablets in a hurry for surfing the web.

Pinacle Web India is one of the responsive web architecture benefits in India that gives careful consideration to web advancement for this uncompromising need. We utilize a scope of most recent web advancement advances that assistance us make a consistent client encounter for your customers.

Pinacle Web India has a devoted group for web improvement and web outlining that spends significant time in responsive web composition and has been taking a shot at such activities for a significant time. The combined understanding of our colleagues, combined with advancement and demonstrable skill, guarantees that you get a practically feasible and stylishly spic and traverse site.

As specified before, we utilize different advancements, for example, the most recent structures of JavaScript and adaptations of CSS nearby the fittest and productive programming dialects that shape the building of your multifaceted site.

Regardless of whatever is the idea of your site, business, moderate, high on designs, or essential. When you need your site to be fit for running on all gadgets, we will surely convey our claim

At Pinacle Web India, we guarantee that your site User Interface is gadget versatile, as well as that your site doesn’t confront any glitches or usefulness issues that may dismiss potential clients.
Advantages Of Having A Responsive Website Design:

A noteworthy piece of the present web utilizing swarm utilizes advanced cells and other handheld gadgets for surfing on the web. Responsive web composition is about gadget versatile web composition that influences your site to fit all screen sizes. Give us a chance to investigate promote the advantages of having a responsive site.

More prominent Market Penetration: When your site can be seen easily on any handheld gadget separated from the typical workstation, you absolutely get the additional preferred standpoint of having an ever-increasing number of individuals going by your online nearness. This expands your shot of getting an ever-increasing number of potential customers by the method for spreading over the online stage.

Lessens Web Development Costs: You don’t have to build up your site independently for versatile registering gadgets like advanced cells and tablets. The improvement procedure happens in one single go. You don’t need to consume additional money for all the advancement work. Since it’s a one-time process, the profits are greater than the contributed taken a toll.

Regular Online Digital Marketing: When your clients utilize their advanced cells for web-based surfing, they utilize watchwords contrastingly that suit the keypad utilization accommodation. At the point when your site is gadget versatile, you don’t need a different SEO group for portable clients. You can fuse the current SEO structure normally for all gadgets.

In the event that you are searching for a responsive web architecture in Mumbai, we guarantee you that Pinacle Web India is your best arrangement. We offer you a responsive web composition in a shorter timeframe with no bargains to quality.

With an amazing UI, more prominent usefulness, and faultless client encounter, your site is probably going to receive significantly more in return than with customary website composition. It’s an opportunity for you as of now to begin thinking of it regardless of whether you have a site.

Web Development Services

Why You Need It And How We Can Help You Get It.

At Pinacle Web India we will probably grow in fact complex yet rich and natural site advancement arrangements that cost less and high in execution to create and keep up while in the meantime utilizing the maximum capacity of the most recent web advances accessible along these lines enabling you to expand your business potential. In today’s, world the Internet is utilized as a medium to influence the business’ vision in showcasing to end up plainly a reality.

Web architecture and Website Development are two terms that are regularly utilized when alluding to the formation of sites. It is the demonstration of influencing the site and making it work for your business. Despite the fact that website architecture is regularly viewed as an umbrella term that spreads both the outline and improvement of a site, we see web advancement as the development and coding stage that fits inside the website architecture life cycle.

Our sites are created utilizing the most recent innovations and industry patterns including ASP.net, PHP, MySQL, and SQL Server, and so on keeping in mind the end goal to give you the best. We have a magnificent group of site improvement experts who are all around experienced to create sites of any intricacy. Our site designers are for the most part affirmed in these innovations guaranteeing your site is created to the standard you ought to anticipate.

Our exceptional task division chips away at sites that have particular and interesting prerequisites that should be developed from the beginning. This may incorporate catalog frameworks, booking motors, and whatever else that requires interesting rationale keeping in mind the end goal to accomplish the targets of the client. At Pinacle Web India we offer minimal effort programming and configuration administrations for each part of site advancement.

We can satisfy the majority of your Website advancement prerequisites from planning the visuals of your Website, updating your present site, give you the area names and facilitating administrations, and even with blogging, duplicate written work, and internet advertising administrations as well. Our particular administrations are technique, innovation, plan ability, and quality usage has helped us pick up our customer’s certainty and exceed expectations in the realm of Website Development. We have mastery in both Open Source and Microsoft Platforms. We give you Website Design and Website Development in Mumbai, India benefits under one rooftop.

Graphics Designing Services

Logo Designing Services-upgrading Your Website Can Be One Of Your Best Business Decisions.

The most recent decade has seen a blast in web business visionaries. Those are the organizations that work for the most part on the web. Notwithstanding, for the individuals who began early or the individuals who have been having a similar web composition for the greater part of 10 years, the opportunity has already come and gone that you patch up the entire web architecture.

In spite of the fact that some should seriously mull over site upgrading as a misuse of cash and time, they can be no more remote from reality. These days, any potential customer is well on the way to visit your site first as an essential wellspring of data to settle on the following choice.

Your site’s feel and game plan of catches/alternatives have a huge effect on how individuals see your business. With such a large number of online businesses flying up from time to time, you should rejig your web composition in no less than five years of time.

Pinacle Web India, giving site redo in Mumbai, India has authoritatively supported you to change your web architecture every once in a while.
Here is the reason you have to proceed with that thought:

Keeps Your Competitive Edge: As said before, customers will judge your business inconspicuously in their brains by associating its quality with the web composition. Along these lines, you have to influence your site as much eye to sweet, without losing the pertinence to the idea of your business, keeping in mind the end goal to establish a decent connection.

Cost Feasible Investment: Investing in site planning every once in a while bodes well as opposed to losing customers over some undefined time frame. Getting your site updated is a piece of a greater procedure of rebuilding your business.

Draws in More Clients: If you have your SEO methodology right it will enhance your positioning outcomes. Be that as it may, if your site looks smooth and fancy, it really pulls in an ever-increasing number of customers through reference as a circuitous consequence of your web architecture (and your administration nature obviously).

Creating The Base For A High Page Ranking
The aggressive condition in the realm of web seeks rankings has numerous site proprietors pull their hair in loose hope as what constitutes a decent SEO technique. In the meantime, the individuals who have made sense of the stuff inside continue climbing the site positioning stepping stool.

In 2013, when Google descended overwhelming on sites that relied upon cross-posting their connections instead of creating a natural intrigue, shook the SEO world. Nonetheless, it is not out of the question that one ought to advance his site while playing along with the guidelines. Since SEO is not a level playing field for all, with huge companies being given need in all web crawler calculations because of their money-related muscle, you have to take the keen course.

Here is the place Pinacle Web India can enable your site to enhance its internet searcher rankings fundamentally and enable you to acquire customers. Creating an SEO procedure is a blend of different variables that relies on what is site is about and what is your objective area. A competent SEO organization in India will more often than not think about these two factors about your site and set the technique as needs be. Pinacle Web India has been associated with a few fruitful SEO battles for various customers for years.

Web-based social networking Optimization.

A dominant part of web clients visits Facebook, Twitter, websites, YouTube, and different other online networking destinations to discover more data about your business before managing you. Your rivals worldwide and in the neighborhood showcase know about these systems, it is a direct result of this they are constantly in front of you in surrounding compelling business procedures which gives them leverage over you. Your organization notoriety and brand needs a viable online networking administration, else the conventional promoting procedures that you been utilizing so far will bring about next to no or no effect on your clients

What Exactly Is Social Media Optimization (SMO) About?

Online networking enhancement (SMO) includes making your substance effortlessly shareable over long-range informal communication destinations. Web-based social networking Optimization is an appropriate method for expanding the number of clients and be all the more near your clients. Powerful usage of Social Media Optimization can help you in your business development. SMO creates activity for your site from different person-to-person communication sites. SMO advances a site in top web crawlers. SMO is profoundly in charge of making buildup for your business items and administrations with the assistance of different online networking systems. SMO expands the fame of you your business. Web-based social networking Optimization or SMO has turned into an essential piece of web-based showcasing methodology. Online networking advertising enables you to advance an organization site, business, or brand through web-based social networking by drawing in and collaborating with existing or potential buyers

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pinaclewebindia


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