business

A Strong Culture of Learning Drives Organizational Success

New Association for Talent Development research finds that high-performing organizations are more likely to have formal heads of talent development and a culture of learning.

Organizations with learning cultures are more likely to realize positive business results, according to Developing a Culture of Learning: Strategies for Organizational Achievement, a new research report published by the Association for Talent Development (ATD) and sponsored by Schoox.

ATD defines a culture of learning as “an organizational culture in which employees continuously seek, share, and apply new knowledge and skills to improve individual and organizational performance.”

When senior leaders communicated the importance of learning to a high or very high extent (20 percent), their organizations tended to be high performers. “It is concerning that at 27 percent of organizations, senior leaders communicated the importance of learning to a low extent or not at all. As a result, these organizations are significantly less likely to be high performers,” the report acknowledged.

Organizations with a formal head of talent development, regardless of whether that person was a member of the senior leader or executive team, were significantly more likely to be high performers. About three-quarters of organizations had a formal head of talent development or learning. At 34 percent of organizations, this person was a member of the senior leadership or executive team.

“Research shows that having an individual accountable for talent development can help drive alignment between learning goals and business goals, meaning learning is more likely to be applied so it drives organizational performance,” according to the report. “The research found that, on average, high performing organizations reported their talent development staff had higher proficiency across four areas—training delivery, instructional design, learning technology application, and evaluating learning impact—than lower-performing organizations.”

Other key findings from the report include:

  • When it came to encouraging learning or supporting learning application and skill transfer, organizations where managers did it to a high extent were much more likely to be high performers.
  • According to respondents, the most significant barrier to a culture of learning was a lack of time for learning. However, organizations that allowed employees to use paid work time for learning were more likely to be high performers.
  • Research shows that offering individual development plans is associated with better performance and offers additional organizational benefits. A considerable 69 percent of organizations overall offered IDPs, but a lower 28 percent offered them for all employees. An IDP is a written plan that lays out the expected skills, knowledge, or competencies that an individual employee will need to develop in a set time frame (such as during the next quarter or year).
  • Successful organizations were more likely to engage in activities such as applying for public awards and partnering with other organizations such as nonprofits and government entities. They also recognize and reward their own employees who exhibit learning behaviors and seek to integrate learning into the hiring process. ATD’s BEST awards are examples of awards related to learning.

free webinar about ATD Research’s findings about developing a culture of learning will take place Tuesday, October 19, at 2 p.m. ET.

About ATD

The Association for Talent Development (ATD) is the world’s largest professional membership organization supporting those who develop the knowledge and skills of employees, improve performance, and help to achieve results for the organizations they serve. Established in 1943, the association was previously known as the American Society for Training & Development (ASTD).

ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports talent development professionals who gather locally in volunteer-led US chapters and international member networks and with international strategic partners.

For more information, visit td.org.

Contact Author

PAULA KETTER

Association for Talent Development
7036838100

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Online Hub for Breast Cancer Patients makes Information and Guidance Easier to Access and Understand

how to Breast cancer, an organization seeking to simplify and streamline information for breast cancer patients, announced today the launch of a new, online platform, thebreastcancerguide.com. The organization and online hub was created by Amelia O’Relly, who became inspired after her own breast cancer journey began. how to Breast cancer serves as an online community with a central source and single location for helpful, easy-to-use toolsfor breast cancer patients, their loved ones and caregivers.

As part of the launch and in honor of National Breast Cancer Awareness Month, how to Breast cancer hosted a webinar to discuss the site. The webinar served as a fundraiser, bringing in more than $12,000 so far. The funds will be donated to METAvivor, a nonprofit organization dedicated to the specific fight of women and men living with stage 4 metastatic breast cancer.

Guest speakers included Dr. Zeina Nahleh, Chair, Department of Hematology-Oncology and Director of the Cleveland Clinic Florida Maroone Cancer Center and psychologist, Dr. Selin Santos Psy.D., Department of Hematology-Oncology, Cleveland Clinic Florida Clinical Psychologist. Dr. Nahleh shared information on how health care providers, family members and friends can provide support to help improve outcomes for breast cancer patients. Dr. Santos shared information on healthy coping strategies, including personal care, healthy eating, establishing a physical care regimen and meditation.

“It is important to remove the stigma and to recognize that a cancer patient is adjusting to a major life event with which they have little or no experience,” Dr. Santos said. “Therefore, finding the right ways to cope with the stress, depression, anxiety and trauma often brought on by the cancer diagnosis is an integral part of the journey.”

“Cancer care is a partnership between the patient, their family and loved ones, and their cancer team. It’s this partnership that leads to the best results,” Dr. Nahleh said. “Additionally, each person is unique, as is their diagnosis. Each individual must remain focused on their own health and what they can do instead of comparing themselves to others,” Dr. Nahleh added.

The online platform’s founder, Amelia O’Relly, gained inspiration to create and lead how to Breast cancer after learning about her own late-stage, metastatic breast cancer diagnosis in 2019.

“While there is a torrent of information online, it is often scattered around the internet and wrought with jargon,” O’Relly said. “This lack of centralization leaves already overwhelmed patients with a strong desire for simple resources that can be accessed in one user-friendly place.”

O’Relly decided to create the resource herself; an online space that allows patients to find useful information, feel guided and share their personal journeys in a place that offers empathy, shared experiences and humor. Though the website is in its early stages, O’Relly felt it important to begin making the resources available.

In 2021, breast cancer became the most common cancer globally, according to the World Health Organization. An estimated 281,550 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. by the end of the calendar year. For men, the estimate is 2,650 new cases by the end of the year.

“The need is staggering for a streamlined resource that cuts through the clutter the way the how to Breast cancer site does. It should be easier for people to find the information they need in a single hub, and to be guided, informed and feel more at ease in managing through an incredibly difficult and confusing time,” said O’Relly. “That’s my intention for how our website serves people.”

O’Relly is actively working on a formal guidebook, the how to Breast cancer Guide, that will further her mission to provide a simple, understandable and relatable resource for those beginning and going through the breast cancer journey.

About how to Breast cancer
how to Breast cancer is an organization fully dedicated to helping breast cancer patients, their loved ones, caregivers and the community by serving as a central source and a single place for helpful, easy-to-use tools and practices for successfully navigating the breast cancer journey. The organization was founded by Amelia O’Relly, whose inspiration to create and lead how to Breast cancer began after receiving her own metastatic breast cancer diagnosis.

Amelia O’Relly’s Breast Cancer Story

Amelia O’Relly remembers her reaction the day her doctor told her she had late-stage, metastatic breast cancer, an often terminal diagnosis. “It was pure shock,” she said.

That day in 2019, she conducted a rapid mental inventory of the women in her family who had ever been diagnosed with the disease. Zero. She also surveyed her lifestyle choices. Nondrinker. Nonsmoker. Daily exercise and meditation regimen. Gratitude journal keeper.

“None of it made sense. I was utterly perplexed,” O’Relly recalled.

Within the next several weeks, and after seeking second opinions, she decided to move forward with an aggressive chemotherapy treatment that began within a month of her diagnosis. That’s when her journey to understand how life might unfold and change in the days, weeks, months and prayerfully, the years to come, started.

The top questions that traversed O’Relly’s mind regularly were: What did the diagnosis mean? What were her treatment options? How might it change her quality of life? How long could she live? What else in the unknown lay ahead? How could she best support her physical and mental health? Where could she find the most reliable, trusted information about breast cancer and her specific diagnosis?

She began to research to find the answers to her questions and quickly discovered there wasn’t an easy-to-find, central place to get the answers she needed without feeling overwhelmed or inundated with information. That’s when the idea to create a place for people to find the answers to their questions took root. Two and a half years into her journey, in the summer of 2021, how to Breast cancer was launched.

“I decided after several rounds into my treatment journey, which is still ongoing, to begin to look for what I could do with what I was learning and what I would experience in my journey,” said O’Relly. “I did not just want to help myself get better, I also wanted to help as many people as possible to do better.”

Prior to founding how to Breast cancer, Amelia spent 20 years serving in executive roles with a focus on Human Resources for several Fortune 500 companies, spanning multiple industries and countries. She was born in Havana, Cuba, and immigrated to the U.S. with her parents and sister in 1980. Amelia grew up in the Tampa, Fla. area and earned her bachelor’s degree with honors from the University of South Florida.

Amelia now spends her time focused on creating the very best tools and resources to help others successfully navigate their breast cancer journey and is the author of the upcoming book, the how to Breast cancer Guide.

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Media Contact: Monique Farmer
Address: Avant Solutions, Linden Place – 14301 FNB Parkway, Ste 100, Omaha, NE 68154
Phone: (402) 882-7277
Email: monique.farmer@avantsolutions.org

SOURCE: how to Breast cancer


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Inauguration of the Spark Hospitality Digital Center at Les Roches Crans-Montana

The global Spark innovation sphere by Les Roches has grown rapidly in a year, attracting important partners. Spark is specifically aimed at supporting promising projects in the field of hospitality through its platforms deployed on the academic institution’s Crans-Montana campus in Switzerland and the Marbella campus in Spain. The Valais innovation cluster now has its own facilities located in the heart of the famous Hospitality Management School.

The global Spark innovation sphere by Les Roches has grown rapidly in a year, attracting important partners. Spark is specifically aimed at supporting promising projects in the field of hospitality through its platforms deployed on the academic institution’s Crans-Montana campus in Switzerland and the Marbella campus in Spain. The Valais innovation cluster now has its own facilities located in the heart of the famous Hospitality Management School.

In June 2020, Les Roches and the Association of Communes of Crans-Montana (ACCM) announced that they were joining forces to create an innovation cluster to develop the future of hospitality. Spark, a global sphere dedicated to fostering innovation – particularly among stakeholders in the hotel, tourism, luxury and catering sectors – was subsequently formed and is part of the region’s economic development strategy which is attracting an increasing number of start-ups.

Spark offers consulting, research and support services for projects with advanced technological and digital resources. The sphere also provides pre-incubation and incubation services for young companies with innovative ideas.

The Spark ecosystem now brings together a significant network of experts both locally and internationally. More than 35 partner companies are already working together in the Swiss hub on large-scale projects, such as the collaboration with Nevomo on the definition and development of customer experience applied to hyperloop and MidRail transportation.

The world of the Spark Hospitality Digital Center is composed of four completely redesigned spaces. Two of them are designed to facilitate collaborative work and creativity: the Development Centre and the Incubation Center. The other two serve as experimental laboratories: the Media Center for communication, and the Test Center for virtual reality projects.

Finally, Spark is also integrated into the entire academic program, placing innovation and entrepreneurship at the heart of the Les Roches school lifestyle; and inviting students, alumni and industry partners to work together to develop and test new hospitality solutions in live labs on campus. Students have the opportunity to work on real business consulting and academic challenges confronting authentic business or industrial cases provided by the industrial partners.

Christine Demen-Meier, Les Roches Managing Director Worldwide, who initiated the project, says: “The innovation center is an educational tool that we have placed at the core of our programs. It is a driver of inspiration and emulation in terms of creativity, involving real academic challenges. Les Roches aims to encourage an entrepreneurial and innovative spirit in our students. This is a crucial teaching objective to achieve in order to train those who will be the future leaders of tomorrow’s hospitality industry.”

Spark, Innovation Sphere by Les Roches is unique in the hospitality sector internationally. This specificity complements an academic sector where Switzerland is recognized for the excellence of its hotel schools.

Pablo Garcia, Director of Spark Crans-Montana, concludes: “Spark and Les Roches, with its partners, teachers and students, are already creating the future of the hotel industry, providing concrete and operational solutions to a sector undergoing a complete digital transformation.”

About Les Roches
Les Roches is a Swiss institution focused on creating the innovative and entrepreneurial minds of tomorrow. Founded in 1954, Les Roches offers both undergraduate and graduate degrees in Hospitality and Tourism Management following the Swiss model of education. With three campuses across Switzerland, Spain, and China; a student body of more than 100 different nationalities, the institution provides students with a unique culturally diverse experience. As of 2021, Les Roches also has an academic alliance with the Indian School of Hospitality (ISH) with a partner campus in Gurugram (Delhi NCR).

Les Roches ranks world’s four for higher education institutions in Hospitality Management, and three for Employer Reputation (QS World University Rankings, 2021). Part of Sommet Education, worldwide leader in hospitality education, Les Roches is accredited by the New England Commission of Higher Education (NECHE).

For more information, visit Les Roches, https://lesroches.edu/.

A few examples of projects in progress

Nevomo – Spark collaborates with Nevomo to define & develop the future hospitality customer services & experiences for hyperloop and Midrail transportation.

VIMA – Spark collaborates with Vima to create a solution, supported by Artificial Intelligence, to better understand how hospitality employees are perceived by others, and how to ensure their well-being.

Simprosoft – Spark collaborates with Simprosoft to create a VR training solution for customer services.

Smyze – Spark collaborates with Smyze to create the hyper-personalization of their barista robot.

PRE:MIND – Spark collaborates with PRE:MIND to create an IoT solution to hyper-personalize customer services at hotels, restaurants, transportation, cruises etc.

FANUC & Supsi – Spark collaborates with FANUC and Supsi to create the first housekeeping collaborate robot.

One Visage – Spark collaborates with One Visage to create the first GDPR compliance Facial Recognition Check-in kiosk.

DJI – Spark collaborates with DJI to research how DJI technology could be used at hotels to enhance this industry revenue and improve marketing.

Qiibee – Spark collaborates with Qiibee to create the first block chain loyalty program to enhance sustainability at hospitality properties.

Contact Author

ANOUCK WEISS

Les Roches
+41 (0)21 989 26 63


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The Champion Companies To Build 204 Class A Apartments

The multi-family firm will expand its local presence with a Class A development on Hayden Road.

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The Champion Companies, a multi-family investment, development and management firm in Central Ohio, today announced the development of a 204 unit Class A apartment community at 3111 Hayden Rd, Columbus, Ohio 43235. Champion plans for construction to begin in Spring of 2022.

Champion manages several communities in the Dublin area and is excited to welcome this new development to its portfolio. The company’s brand new community, River Park of Dublin, will reside in the Northwest Corridor, just minutes from Bridge Park and Downtown. As the general contractor, Champion is dedicated to making this development a clean, seamless and exciting experience for the neighborhood.

“This new development will be a first-class community that the neighborhood will be proud of for years to come,” said Brian Hoar, Champion’s Chief Investment Officer. “Dublin, Ohio continues to be a very strong market and we’re excited to expand our footprint there.”

In addition to a prestigious location, future renters will enjoy modern amenities, such as a community pool, fitness center, interior courtyard and added benefits like covered garage spaces and a limestone retaining wall to protect from noise and traffic.

“We’ve listened to what the modern renter wants out of their apartments, and this new development will offer just that,” Michelle Yeager-Thorton, COO and co-founder of The Champion Companies, said. “When living with Champion, residents can expect the best customer service, high-end amenities and a sense of community.”

-more-

About The Champion Companies:

In 2010, siblings Brian and Michelle Yeager founded The Champion Companies, a multi-family investment, development and management firm in Central Ohio. Over the last decade, The Champion Companies built a real estate profile worth over $750 million with 5,000 Class A multi-family units. The Champion Companies’ mission is to deliver the best investment, career and living experience ever.

In addition to providing quality customer service and awesome experiences for its residents, Champion is committed to serving the greater Columbus community. In 2014, Champion established its philanthropic foundation, Champion Cares, and has since partnered with a multitude of charities, including YWCA, Big
Brothers Big Sisters of Central Ohio, Children’s Hunger Alliance, Habitat for Humanity, Boys & Girls Clubs of Central Ohio and The Reeb Avenue Center.

To learn more about The Champion Companies, please visit thechampioncompanies.com.

Contact Author

LINDSEY KUHN

The Champion Companies
+1 (614) 895-6811


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DEX Limited Commences Soft Launch with Client Onboarding and Custody of Client Assets

DEX Limited has commenced its soft launch to onboard clients and to accept client deposits in both fiat and virtual assets. DEX has secured approval from the Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) to operate as a MTF (Multilateral Trading Facility) as well as a regulated custodian of both fiat and virtual assets.

Initially, DEX Limited will provide market clientele the ability to trade and provide custody for virtual assets such as Bitcoin, Ethereum, Bitcoin Cash and Litecoin.

DEX will offer clients a secure and transparent institutional-grade platform in a highly regulated financial ecosystem. Robust market infrastructure has been employed providing confidence to all market participants that DEX backs onto a secure regulatory framework providing transparency and compliance in the virtual asset marketplace.

Leon Smith, CEO and Founder of DEX Limited, said: “Our goal is to provide market access to virtual assets for the global markets in a transparent, regulated and secure environment. We have worked extensively to ensure our clients assets and data are secure backing onto a robust regulatory framework to ensure full transparency”.

DEX will act as a fiat to virtual asset platform with the intention to serve all major international currencies.

Many virtual / digital asset platforms are not regulated globally and present a challenge to regulated stakeholders in the global financial ecosystem. DEX intends to assist regulated stakeholders meet their compliance and fiduciary duties to appoint a regulated virtual asset custodian and/or trade on a regulated platform.

DEX Limited embodies first in class operational capabilities, regulatory mechanisms and is positioned to be a leading regulated global virtual asset exchange servicing the UAE, GCC and global market clientele. DEX expects to provide full operational trading services to clients imminently.

Leon Smith said: “This is a significant milestone achieved for DEX and we are excited to be a part of the United Arab Emirates’ (UAE) virtual asset eco system being based in the ADGM. It’s exciting to be a part of a regulatory landscape that will help shape the international virtual asset ecosystem and encourage both retail and institutional participation in virtual assets as an alternative asset class.”

For Further Information please contact:

Attn: Press Officer
info@dex.ae

SOURCE: DEX Ventures


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ClearAngel Invests $98,000 in RekMed to Help Fuel New Era of Growth

Medical professionals’ go-to planner will benefit from unique data-driven angel investing program

Clearco, the world’s largest e-commerce investor revolutionizing the way founders grow their businesses, today announced that its industry-leading ClearAngel program is funding RekMed educational planners created by nurses, for nurses. ClearAngel gives early-stage companies access to revenue share capital, data-driven advice, and an extensive network of apps, agencies, and investors powered by Clearco.

Founded in 2020, RekMed goes beyond daily organization by providing nurses with a valuable resource that includes weekly questions, reference pages, and visual material to help both students and professionals quickly find crucial information. From being told by an instructor that she would never pass the NCLEX due to her struggles with ADHD and dyslexia, to working as a travel nurse and then a full-time ER nurse, founder Jennifer Zahourek has turned her passion for helping fellow aspiring nurses conquer the challenges she faced in school into a $2.5 million profitable business in less than two years. RekMed has experienced tremendous growth and enthusiasm from the medical community since its inception, and is now looking to meet the numerous requests for specialized planners from medical professionals in other fields. The ClearAngel investment will make it possible to meet that demand more quickly.

ClearAngel is among just a few equity-free, flexible capital options for early-stage founders who lack the network to raise an angel round or join exclusive accelerators. Since its February 2021 launch, the program has already funded over 350 companies.

“We’re thrilled to fund RekMed in its mission to provide the medical community with high-quality educational planners,” said Andrew D’Souza, CEO and co-founder, Clearco. “For RekMed, this ClearAngel investment will provide tools and resources that will help the company continue its momentous growth and reach future milestones faster.

In addition to $98,000 of flexible capital, RekMed will also get access to a network of more than 500 investors, growth teams, agencies, apps, lawyers, and buyers; and data-driven advice designed to help scale and hit new revenue milestones. The company will use these resources to help streamline their business operations and roll out planners for more medical specialties next year.

“I’m ready to learn and soak up every bit of information I can from our partnership with Clearco and I’m excited to be rolling out new specialized planners soon thanks to their support,” said Jennifer Zahourek, RekMed. “Our mission is to provide the medical community with high-quality educational planners designed for a variety of specialties. We help people organize and learn in school, clinicals, and on shift – even without WiFi or a search engine.”

To learn more about RekMed and take a closer look at their high-quality nurse planners for yourself, visit studentnurseplanner.com.

ClearAngel is currently onboarding E-commerce and product companies. The program has limited spots available for SaaS, Apps, marketplace and stealth companies. To learn more about applying, visit angel.clearbanc.com.

About Clearco:
Co-founded as Clearbanc in 2015 by Michele Romanow from Canada’s Shark Tank (Dragons’ Den), Andrew D’Souza, Ivan Gritsiniak, Charlie Feng, and Tanay Delima, Clearco offers the most founder-friendly capital solutions for e-commerce, mobile apps, and SaaS founders as well as a full suite of products and access to a powerful global network, insights and data, and recommendations. Clearco has invested over $2 Billion in over 4,500 companies to date, including Leesa Sleep, fashion-rental service Le Tote, home goods company Public Goods, shirtmaker UNTUCKit, online speech therapy practice Expressable, and digital real estate marketplace SetSchedule. For more information visit clear.co and @getClearco.

Contact Author

KRISTA TIETJEN

Clearco
610-213-2824


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Freeman Motor Company Keeps Customers Entertained with Coffee and Other Services During Car Maintenance

Customers Can Enjoy Coffee and Other Services During Car Maintenance at Freeman Motor Company

Freeman Motor Company, a car dealership franchise with facilities in Salem and Portland, Oregon, keeps customers entertained with coffee and other services during vehicle maintenance. The dealership’s showroom has a lounge in which all the customers can relax or do work while sipping coffee. The dealership also provides shutter service to customers so that they can visit nearby places. Individuals have to schedule a shutter service in advance to avoid any rush. This way, customers can make use of the work while their car is being repaired.

The dealership offers brake repair, tire rotation, oil change, and other maintenance services to customers. Complimentary service benefits include hand-wash and vacuum, battery test, multi-point inspection, tire inflation check and correction. The expert technicians of the dealership provide fast services to customers.

Freeman Motor Company has a wide range of used vehicles in its inventory. The dealership offers free delivery up to 250 miles. Customers from other states can buy a car without visiting the dealership. The consultant will give all information along with pictures to the customers. They have to fill out the financing application. The dealership will guide them through the whole process till they receive their vehicle.

To learn more, customers can visit the official website. Interested individuals can either contact the dealership at 503-310-5555 or request an appointment through the website. It is located at 7524 S. Macadam Ave.

Contact Author

KARA COPELAND

Freeman Motor Company
(503) 595-5353


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Shodan Announces Launch of Shodan Trends, a Website to Explore How the Internet is Changing

Shodan today announced Shodan Trends, a new product. It is a website that lets users search across the history of the Internet to discover trends in the types of services and devices that are publicly accessible.

“Discovering trends is the original reason that Shodan was created,” says John Matherly, founder at Shodan. “It’s great to finally deliver a turn-key solution for exploring how the Internet is changing.”

Features and benefits of Shodan Trend include:

– See how technology use has changed over time (ex. Growth of Let’s Encrypt certificates)
– Explore how policy changes have impacted the Internet (ex. Growth of Internet infrastructure in Indonesia)
– Discover how networks have changed (ex. See how quickly a hosting provider patches their services)

Shodan Trend is available today for all Shodan customers at no additional cost. For more information on Shodan Trends visit https://trends.shodan.io

About Shodan: Shodan® provides Internet intelligence products and is known for the world’s first search engine for Internet-connected devices. The Shodan platform provides real-time information about the Internet to more than 4 million users, including 90% of the Fortune 100. And its Shodan Monitor product is used to protect more than 2% of the Internet. Shodan enables organizations to make better, data-driven decisions based on the most comprehensive Internet intelligence platform available.

John Matherly
Shodan
press@shodan.io
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PROSHRED® Security Announces Strategic Alliance with CB Tech

PROSHRED® Security is pleased to announce a strategic alliance with CB Tech to expand its capabilities nationwide and provide customers with an unprecedented network of qualified subcontractor relationships to augment PROSHRED®’s coverage in over 40 major US markets.

PROSHRED® Security is pleased to announce a strategic alliance with CB Tech to expand its capabilities nationwide and provide customers with an unprecedented network of qualified subcontractor relationships to augment PROSHRED®’s coverage in over 40 major US markets.

This alliance will create a seamless and integrated shredding and information security experience for our customers while providing our clients with an increased number of locations and options for efficient information destruction and protection solutions. PROSHRED®’ solutions include paper shredding services, scanning and digital imaging services, media destruction, product destruction, and secure electronic recycling services. “Partnering with CB Tech allows us to expand our reach and service multi-location accounts even more effectively. Together with CB Tech, we plan to offer unique capabilities for facilities services firms, information management firms and as noted, multi-location accounts.” said Jeffrey Hasham, Chief Executive Officer of PROSHRED® Security.

“PROSHRED® offers state-of-the-art mobile shredding solutions and information protection services,” said Jeff Davis, president and CEO of CB Tech. “We are excited to utilize our technology and project management expertise to provide businesses with an efficient information protection solution to improve productivity, protect confidential information and ensure compliance.”

PROSHRED® Security holds the ISO 9001 and NAID certifications, ensuring a secure chain of custody to meet all regulatory and industry requirements. PROSHRED® serves a variety of industries including healthcare, professional services, insurance, manufacturing, financial, government and legal institutions.

In addition, CB Tech provides project, program, and fleet management through its proprietary Service Management Accounting and Reporting Technology (SMART); the IT platform by which all document services are tracked and managed. CB Tech holds Corporate Plus® status by the National Minority Supplier Development Council for its capacity to handle national contracts for major corporations. Through this strategic alliance, CB Tech will be able to offer their clients information destruction, e-waste services and scanning services through this relationship with PROSHRED®.

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FRANCESCO MARASCIA

PROSHRED® Security
+1 4166778358


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Advertise.com CEO, Daniel Yomtobian, on the Use of Big Data in Advertising

In marketing, it is easier to attract consumers once the target audience is recognized. But, doing so is difficult, and this is why Big Data became such an important advertising tool, Daniel Yomtobian explains. “Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,” Daniel Yomtobian adds.

Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.

It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”

Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Contact Information:
Advertise.com
Daniel Yomtobian
info@advertise.com
15303 Ventura Blvd Ste 1150
Sherman Oaks, CA 91403
+1-800-710-7009
https://www.advertise.com

SOURCE: Daniel Yomtobian

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