innovation

Qualified Cell Penetrating Peptides Coming Soon at TIDES USA 2022

BOC Sciences will attend the industry’s largest and most renowned event to exhibit its expertise in producing amino acids, resins, and peptides. 

TIDES USA 2022 will return this year on May 9th, at Hynes Convention Center, Boston. Aiming at accelerating therapeutics to market, it features 6 themes that help researchers access novel science across the entire oligonucleotide, peptide, and mRNA spectrum.

BOC Sciences, the leading supplier of amino acids and peptides, certainly doesn’t want to miss out on this precious opportunity to communicate with top scientists and showcase its expertise to global researchers. It announced earlier this year that it would show up at booth #233, with a group of professionals and top products available from May 9th to 12th.

There are many outstanding amino acids and peptides worked out by the dedicated and versatile experts at BOC Sciences. One of the most noteworthy products is the cell penetrating peptide (CPP) which greatly addresses the issue of blood/brain barriers or plasma membrane limiting the application of many drugs.

Academia has recognized that cell-penetrating peptides have enormous potential for delivering therapeutic molecules to cells and tissues in a nontoxic and efficient manner. However, CPPs must be functionalized and chemically modified to generate effective delivery vectors that target specific cells or tissues, which is exactly in BOC Sciences’ line of work.

What CPPs are available at BOC Sciences now? The first ones come to synthesized CPPs under GMP grade, such as HIV-1 TAT protein peptides. Besides, some new CPPs with unsuitable or non-natural amino acids, peptide branches, and other modifications can also be found in BOC Sciences’ product library. “We offer varieties of CPPs. Nevertheless, these products boast some common features that are crucial for safe and efficient drug delivery, ” a senior researcher of BOC Sciences told the press.

These CPPs can be characterized by:

  • Low toxicity for live cells and safe to use without any special precautions
  • Targeting different cell lines for high delivery efficiency
  • Complete post-internalizational breakdown of CPPs 
  • Suitable for in vitro and in vivo experiments
  • Containing selected helper reagents for fine-tuning experimental setups

Over the years, CPPs were assigned increasing attention in therapeutic research regarding colorectal carcinoma, microbial inflammation, and other chronic disorders. By offering both common and special CPPs with certified quality, BOC Sciences has become one of the major contributors to novel drug development. To achieve far-reaching impacts and broader partnerships, BOC Sciences also engages in a series of industry gatherings. TIDES USA 2022 just created such a valuable platform for the whole pharma supply chain to communicate. “The exhibition is just one month away. We can’t wait to demonstrate to the global partners our capabilities of CPP production!” the senior researcher excitedly said.

For anyone interested in the top-qualified CPPs or the industry-leading gathering, please visit https://aapep.bocsci.com/.

About

BOC Sciences is an experienced and qualified (bio)chemical supplier based in the United States. With multi-disciplined experts and advanced facilities, it is competent to offer a full spectrum of amino acids & peptides at large scales and GMP grade.

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BOC Sciences

1-631-485-4226

https://aapep.bocsci.com/

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TCN to Participate in Consumer Relations Consortium’s Innovation Council Spring 2022 Meeting to Advance Technology Solutions for the ARM and Collections Industry

Director of Product Training and Customer Engagement Scott Brownlee will discuss critical litigation and regulatory trends and technology advancements impacting the industry

WHAT & WHO
The Consumer Relations Consortium’s (CRC) Innovation Council is an initiative developed by insideARM and the iA Institute that works to redefine the significant issues impacting the collections industry. This council enables members, composed of senior technology, strategy, operations and compliance executives, to work together and share operational insights and best practices with consumer groups and regulators in order to implement better processes, procedures and solutions across the industry.

As an active member of CRC’s Innovation Council, TCN, a global provider of a comprehensive cloud-based call center platform for enterprises, contact centers, BPOs, and collection agencies, will attend the Council’s Spring 2022 meeting. Scott Brownlee, director of product training and customer engagement at TCN, will discuss various topics and regulatory developments within the ARM and collections industry.
Additional topics to be discussed during the full-day meeting, taking place on April 6, 2022, include:

  • Regulation F
  • Consumer Financial Protection Bureau’s (CFPB) recent initiatives
  • TCPA developments
  • Omnichannel communication
  • Contact center technology

For members of the media interested in talking with Scott Brownlee at TCN after the meeting, please contact Jodie Booras at 619-564-9306 and jodieb@gabrielmarketing.com.

About TCN
TCN is a global provider of a comprehensive, cloud-based call center platform for enterprises, contact centers, business process outsourcing firms (BPOs), and collection agencies. Founded in 1999, TCN combines a deep understanding of the needs of call centers with a unique approach to pricing – no contracts, monthly minimums, or maintenance fees – that supports rapid scaling and instant flexibility to changing business needs. TCN’s flagship platform for contact centers, TCN Operator, features a holistic set of easy-to-use, automated agent tools and advanced apps for omnichannel communications, workforce engagement, compliance & data management, integration & automation, intelligence, reporting & analytics, and collaboration & accessibility. Its suite of compliance tools helps businesses meet the requirements of the Telephone Consumer Protection Act (TCPA) and other state and federal regulations, including new and updated debt collection rules issued by the Consumer Financial Protection Bureau. TCN Operator integrates seamlessly with leading APIs and is accessible to agents with visual impairments. TCN is trusted by Fortune 500 companies and enterprises of all sizes in multiple industries in many countries. For more information, visit https://www.tcn.com/ and follow on Twitter @tcn.

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JODIE BOORAS

Gabriel Marketing Group
6195649306


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IIDAMOLD Kicks Off Marketing For Its Newly Invented Self-massage Tool

In its latest move, IIDAMOLD has partnered with local manufactures in Japan to promote the development and production of massage tools at affordable prices. 

The plan is part of the company’s larger mission of promoting Japanese brands and giving them global visibility while promoting local businesses. 

In its latest venture, which has since been available in the organisation’s Amazon listing, the company went for a portable trigger point self massage tool. 

According to the company, the move was arrived after extensive market research that revealed a gap on self-massage tools with many people having to pay expensively for massage services in parlours.

The IIDAMOLD portable trigger point self-massage tool is used for massaging fingertips as it comes flexible ring version. 

It’s commonly used for offering reflexology massage services. Reflexology is a type of massage that involves applying different amounts of pressure to the feet, hands, and ears. 

Using the ring allows one to do reflexology more effectively with less force than pressing with their fingertips alone. It is also effective over clothing.

The shape of the massage sandal makes it easy to fit on fingertips and stay in place. The ring has a split in the middle, so it can fit any thickness of finger.

Besides, it has an ultra-light weight of only 3g. The round shape makes it easy to carry in the pocket or pouch, hence can be used anytime, anywhere.


Photo:
IIDAMOLD Portable Trigger Point Self Massage Tool 

For inquiries from customers and the press regarding this release, please contact:

Global brand Inc. / JAPAN

+81-80-9644-4222

Website: http://globalbrand.co.jp/usa/ 

Facebook: https://web.facebook.com/Global-Brand-102715218383091?_rdc=1&rdr 

Instagram: https://www.instagram.com/global.brand_ 


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Rescheduled: Ribbon Cutting for Calvert County Based Avenues Recovery Drug and Alcohol Rehab Center

Amidst spiking relapse and overdose rates from coronavirus lockdowns, Avenues Recovery at Prince Frederick holds an open house and ribbon cutting to celebrate their expansion, from 12 p.m. until 2 p.m., February 23, at 75 Monnett Road in Prince Frederick MD

Avenues Recovery, a leading national provider of drug rehab and alcohol rehab treatment facilities, announced today a grand expansion and ribbon-cutting ceremony at their Prince Frederick MD location.

Along with the rest of the country, the Maryland area is facing unprecedented spikes in overdose and relapse rates. Additional resources to combat this concerning rise are crucial. Alongside other valuable community treatment partners such as nearby CalvertHealth Medical Center, Avenues Recovery at Prince Frederick has committed to maintaining enough capacity to meet the increasing needs of Calvert County.

Avenues is deeply committed to providing clinical excellence and a supportive community to each and every person struggling with addiction. To that end, their Prince Frederick facility has undergone massive renovations in an effort to expand their already significant footprint in the Maryland area. The upgrades yielded space for 45 additional clients to begin their recovery journeys. Aside from extensive remodeling in the existing structures, a new building was added to campus, housing dedicated for spacious group therapy and one on one meeting rooms.

The entire community is invited to take part in the inauguration of the refurbished campus, to be held at 12 p.m. until 2 p.m., February 23rd, at 75 Monnett Rd. in Prince Frederick MD. Representatives from the Calvert Board of County Commissioners, the Calvert County Department of Economic Development, and Calvert County Chamber of Commerce, will join Avenues for a ribbon-cutting ceremony, accompanied by live music and a deluxe coffee and pastry bar. Parking will be available at 130 Fairground Rd.

“We are determined to do our part to help solve the opioid crisis in Calvert County and the entire state of Maryland,” said Josh Goldstein, Regional Director for Avenues Recovery. “This new capacity will go a long way to helping the entire area”.

The facility has been a fixture in the community since 2017 and has helped over 1,500 people learn the skills of sobriety.

“We believe strongly in the idea of community-based treatment,” said Hudi Alter, CEO of Avenues Recovery. “This expansion is another piece of our dedication to offering local drug and alcohol treatment that really works to every resident of Maryland.”

Avenues Recovery of Prince Frederick accepts all insurances including Blue Cross Blue Shield, Aetna, Hopkins, Tricare and Medicaid. They provide stabilization, inpatient rehab, as well as clinical counseling and life training skills.

Melissa August – Outreach Coordinator
(443) 771-0889
melissa.august@avenuesrecovery.com

Louis Marcell
(443) 295-5070
louis.marcell@avenuesrecovery.com

Admissions line: (410) 793-1300/admissionsmd@avenuesrecovery.com
avenuesrecoverymaryland.com 
Press availability upon request or at the event.

———

Avenues Recovery Centers is a fully accredited substance abuse treatment network founded in 2016 and serving communities nationwide. They are staffed by clinical and medical professionals and are focused on creating positive outcomes for the clients they serve.    

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Source: Avenues Recovery


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EarPeace Creates a Custom Hearing Protection Line in Collaboration with NPR

EarPeace announced they are collaborating with NPR to create a line of custom branded earplugs in order to reduce noise-induced hearing loss (NIHL) amongst artists and music fans.

Today, EarPeace announced they are collaborating with NPR to create a line of custom branded earplugs in order to reduce noise-induced hearing loss (NIHL) amongst artists and music fans.

For the collaboration, NPR x EarPeace will include the newly patented EarPeace PRO earplugs. EarPeace PRO features a contoured design that conforms to the natural shape of the ear canal. Combined with the finely tuned acoustic mesh filter that precisely replicates the sound signature, PRO delivers a true-to-life audio experience at a safe volume for discerning artists and music fans.

“I am a native Washingtonian and die-hard NPR fan. Chances are 50/50 whether I’m listening to music or the dulcet tones of NPR news keeping me informed. Working with NPR to keep the community’s hearing healthy is a profound honor,” said Jay Clark, Founder and CEO of EarPeace. “When I first launched EarPeace, one of the first people I approached to test drive the plugs was NPR Music’s Bob Boilen. If anyone knows live shows and the subtlety of music, it’s Bob.”

“EarPeace are among the best earplugs out there and have used them literally at over a thousand shows. My ears thank you,” stated Bob Boilen, Creator/Host of All Songs Considered and Tiny Desk Concerts.

According to the Centers for Disease Control and Prevention (CDC), in less than five minutes at a rock concert, NIHL has already begun. In the past year, roughly 25 million Americans have experienced tinnitus. As a result, hearing loss remains the third most common chronic physical condition in the United States and is twice as prevalent as diabetes or cancer.*

“Unless I’m mixing and recording at the Tiny Desk, I’m using hearing protection at concerts. EarPeace has been one of my go-to brands for years. Do your future self a favor and protect your ears,” said Josh Rogosin, Tiny Desk Audio Engineer and Technical Director for NPR Music, who, even prior to the collaboration with EarPeace, has been an advocate for safe listening with hearing protection.

Recently granted their second patent for the proprietary design of their earplugs following their utility patent, PRO resolves a common problem in traditional earplugs that contain rigid components by eliminating the mismatch between the shape of the ear and plug. The earplugs use less material to optimally expand in the ear canal, minimizing unwanted bunching and slit leaks. In addition to the higher level of comfort, the oval, offset wave shape of their patented design permits the filters to perform at peak capacity.

On a mission to save the world’s hearing and prevent NIHL, EarPeace hasn’t stopped at revolutionizing hearing protection options – they continue to lead the charge in how people value their hearing health as well as efforts to reduce the epidemic of hearing loss and tinnitus. EarPeace is trusted by NPR, Metallica, RedBull, Lollapalooza, and more.

For more information on the EarPeace, please visit: https://www.earpeace.com.

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About EarPeace:
EarPeace revolutionized hearing protection in 2008 with a discreet, comfortable, high-fidelity earplug built not only for musicians, but for all the fans at the event. This same technology was customized for motorsports, travel, anyone that needs a safety product, and for everyone that needs a good night’s sleep. The innovation by EarPeace continues today with new patents, products, technologies, and accessories designed to “enhance your experience.” Festivals, motorcycle rallies, and events all over the world depend on EarPeace to keep their stars and fans safe, comfortable, and ready for the next event. EarPeace’s promise is simple – you will hear and feel better when you wear EarPeace. For more information, visit: https://www.earpeace.com.

*Based on calculations performed by NIDCD Epidemiology and Statistics Program staff: (1) tinnitus prevalence was obtained from the 2008 National Health Interview Survey (NHIS); (2) the estimated number of American adults reporting tinnitus was calculated by multiplying the prevalence of tinnitus by the 2013 U.S. Census population estimate for the number of adults (18+ years of age)(Blackwell DL, Lucas JW, Clarke TC. Summary health statistics for US adults: National Health Interview Survey, 2012. Vital Health Stat 10. 2014;260:1-161.)

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NATALIE MIKOLICH

EarPeace
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New innovative advertising website launches to get businesses millions of views for $1

The first website ever to rotate ads evenly in a spreadsheet uses viral marketing techniques.

A new website with an innovative approach to advertising seeks to be the answer for businesses affected by COVID-19 looking to get their message in front of a large audience inexpensively.

Steve Kadlec, 38, launched 5millionfriends5milliondollars.com after thinking it up while being sick with COVID-19.

On the site is a simple spreadsheet that contains 5 million rows.

Companies can buy their own row on the spreadsheet for $1 each per month.

Customers can then place advertising messages and links on the purchased rows, linking web visitors to their own websites or phone numbers. The rows refresh and rotate every minute to keep things fresh. Every advertiser on the spreadsheet is seen.

“I decided that whatever I made had to be something really inexpensive that everyone could afford and needed, and that I needed to utilize viral marketing techniques” said Kadlec.

In the week the site has been running, it has already sold over $500 of advertising space, $300 of it to a metaphysical gemstones and crystals company, and other companies such as jewelry makers, credit repair, farmers market / street vendors, marketing professionals and even a guitar riffs website.

“I’m hoping people understand the value of how quickly these type of things can grow on the internet and social media. It would definitely be worth it for advertisers to get a lot of attention,” said Kadlec.

“The journey with the website has been a lot of fun and interesting so far, and very educational. I asked people for advice on Reddit and a lot of people wished me well and a lot of of others told me they didn’t think it could ever work. But I’m already proving them wrong.”

A new website innovating marketing and advertising for businesses is now available for all to see. Visit 5millionfriends5milliondollars.com to learn more!

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STEVE KADLEC

5 Million Friends 5 Million Dollars
+1 (951) 239-6815


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INDIGO Biosciences Releases New Luciferase Detection Reagent

Company Creates New Glow Type Luciferase Detection Reagent and is Offering it as an Easy-To-Use Kit.

INDIGO Biosciences, Inc. (INDIGO), a recognized industry leader in cell-based luciferase reporter assay kits and service, has developed a new luciferase detection reagent and will be offering this new reagent solely for purchase. INDIGlo, the companies new Luciferase Detection Reagent Kit will provide researchers with the ability to purchase the easy-to-use reagent found in INDIGO products for their own use to investigate a variety of cellular processes.

“We are excited to offer INDIGlo, our new firefly luciferase detection reagent, to our customers,” says Dr. Jack Vanden Heuvel, Chief Scientific Officer of INDIGO. “It is an ideal, detection reagent for both low- and high-throughput batch processing of compounds.”

Luciferase assays are utilized for research in drug development, environmental monitoring, toxicology, as well as many other types of research. Researchers use luciferase assays bioluminescent light output as a sensitive measure of biological activity. Luciferase assays are specifically used for cell-based target validation, pathway analysis, investigating protein function, researching miRNA regulation, and performing compound screenings.

Luciferase assays are preferred by researchers due to their increased sensitivity and precision compared to their fluorescent counterparts. This is because unlike with fluorescence, there is no inherent background luminescence in mammalian cells, which allows a luciferase assay to be extremely sensitive with a greater dynamic linear-response range. Bioluminescence assays also very rarely encounter test compounds with inherent light emission properties. So besides not having to deal with a high signal-to-noise ratio, luciferase-based assays do not have to contend with false signals coming from test compounds themselves.

Luciferase detection reagents are what provide a substrate to convert the activity of the luciferase enzyme into a light signal. It is what lets firefly luciferase reporter assays like those developed by INDIGO to work.

The INDIGlo Luciferase Detection Reagent from INDIGO Biosciences is a glow type luciferase detection reagent with a signal duration of greater than 2 hour with a less than 10% fluctuation in signal. The reagent is provided ‘ready to use’ and is formulated as a 2x-concentrated reagent, thereby allowing greater versatility in its use. The highly sensitive and stable luminescence signal of INDIGlo is ideal for the cost-effective processing of cell culture plates ranging from 96 to 1536-well format. INDIGlo is available for purchase in a variety of formats through INDIGO as well as INDIGO’s distribution partners.

About INDIGO Biosciences, Inc.
INDIGO Biosciences, Inc. is a leading provider of nuclear receptor and in vitro toxicology solutions that accelerate scientific decision-making. INDIGO supplements the world’s largest portfolio of nuclear receptor kits and services and in vitro toxicology solutions with greater results readability, reproducibility, and faster turnaround times. Our solutions, plus supportive team and reliable science and platforms aim to reduce the time, cost, and risk associated with the discovery process. Learn more at https://indigobiosciences.com/

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DANIEL MCNULTY

INDIGO Biosciences INC
+1 814-234-1919


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CRATIV SOLUTIONS INC. ANNOUNCES AIRTIGHT PACKAGING MADE FROM SUSTAINABLE MATERIALS.

CRATIV Solutions, Inc, announces launch of airtight, environmentally friendly, child resistant packaging that is designed and manufactured in North America.

CRATIV Solutions, Inc, a trusted leader in sustainable and child-resistant packaging since 2015, is proud to announce the launch of the all new CRATIV Select; an airtight and sustainable solution servicing the cannabis market.

The CRATIV Select has reimagined the ruggedness and durability of the CRATIV Original and the sleek, pocket design of the CRATIV Slim with new airtight features.

The new Select line is designed and manufactured in North America and enables today’s manufacturers to offer a single-layer packaging solution that is airtight, environmentally friendly, child resistant and designed for automation.

“With the launch of CRATIV Select, we look to further empower our partners across the industry by providing safe and sustainable packaging that enables them to take advantage of time and cost efficiencies gained through automation.” Bill Ludlow, CEO of CRATIV Solutions continued, “our industry is highly competitive and the brands of tomorrow need an edge. The CRATIV Select designs provide this edge in a single-layer, airtight and automation ready package that is cost effective and environmentally friendly”.

CRATIV Select provides a competitive advantage for brands in the cannabis market:

Sustainable: All products are made from environmentally friendly materials.

Local: All products are manufactured in North America, eliminating long lead times and product delays.

Airtight: The Select line offers unrivaled airtight packaging, designed to preserve product integrity, enhance customer satisfaction and reduce the need for multi-layered packaging.

Automation Ready: CRATIV products are shipped in a nested and open position, enabling manufacturers to enhance efficiency through automation.

About CRATIV Solutions Inc.
CRATIV Solutions Inc. (DBA CRATIV Packaging), headquartered in Denver, Colorado, USA, provides total premium packaging solutions and services. CRATIV is a full service packaging company working together with our partners to deliver a high quality, environmentally responsible and child resistant packaging solution. CRATIV prides itself as an innovative team willing to go the extra mile to operate as Champions for Cannabis, partnering with our customers to innovate various packaging needs to meet the needs of the industry while supporting and leading productivity and sustainability initiatives. It is the action behind our words which defines us.

Links: For more information visit crativpackaging.com or find @crativpackaging on IG.
Media Contact: Ashley LeCount (720) 651-9384, sales@crativpackaging.com

Ashley LeCount
CRATIV Packaging
+1 720-633-6460

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Nexus Circular achieves another waste-to-virgin plastics milestone as subsidiary of Chevron Phillips Chemical Company LLC invests to accelerate global growth

Nexus maintains leadership within industry while deepening relationship with key collaborator

Nexus Circular (Nexus), the leading circular waste-to-virgin plastics recycler, announced today a meaningful investment from Six Pines Investments LLC (“Six Pines”), a subsidiary of Chevron Phillips Chemical Company LLC (“CPChem”). In an effort to meet outsized demand for circular plastics made from waste, Nexus has continued to ramp production at its Atlanta commercial plant to a record-setting > 4.5 million lbs. (2 million kilos) of consistent, ISCC Plus certified output produced and sold to clients who create virgin, recycled-content, resins for their customers. CPChem, a leader in production of such resins in the US, has identified Nexus as an important collaborator in reaching its ambitious goal of 1 billion pounds of circular polyethylene by 2030. Six Pines’ meaningful investment in Nexus is an important step in meeting this goal and in accelerating the transition to a circular economy for plastics.

Benny Mermans, vice president sustainability at CPChem said, “Nexus and CPChem share a common goal to divert plastic waste from the environment. Waste plastics should not end up in the environment, as they can be circularly recycled into new plastics for use across a wide array of applications. We are pleased to be working with, and now invested in, Nexus. This investment will accelerate the rollout of our Marlex® Anew™ Circular Polyethylene products across the US and the world.”

Eric Hartz, President and Co-Founder of Nexus added, “To help reduce waste plastics, Nexus has remained focused on a solution that is economic and scalable. We have now executed on this plan and have proven it works. We are fortunate to have a like-minded collaborator in Six Pines, willing to support our rapid growth, as companies’ announced dates for meeting recycled-content goals approach quickly.”

To date, Nexus has diverted the equivalent of over 35 million grocery bags of waste plastics that would have otherwise ended up in landfills. Instead, these plastics are converted into new recycled-content virgin plastics. Nexus’ unique process can handle hard-to-recycle films and is infinitely circular since advanced recycling is done at the molecular level and does not deteriorate over cycles.

Nexus also recently became a member of the American Chemistry Council’s Advanced Recycling Alliance for Plastics, which focuses on effectively and efficiently recycling waste plastics with proven solutions. Advanced recycling plays a critical role in helping companies meet their ESG objectives and in advancing the EPA’s focus on significantly improving recycling rates.

For more information, visit nexuscircular.com.

About Nexus:
Nexus is the leading operational, commercially scaled converter of waste plastics to feedstocks, which in turn are converted back to virgin plastics. Nexus is rapidly rolling out plants globally with a limited set of partners ready to move quickly and with purpose to address the plastics waste problem, which many seek a real, proven solution today. The process is an environmentally friendly (no wastewater, nor air issues) end-to-end business, including engineering, software, front-end waste plastic sorting, all regulatory requirements (EPA, State, Local)/ISCC Plus certification, training/safety, and strategic pricing/positioning, guided by financially driven metrics. Operational and economically proven, Nexus has produced and shipped consistent, on-spec tanker loads of products to large global partners who blend it in their current streams and convert to virgin plastics. Nexus is located in Atlanta, Georgia. For more information, visit nexuscircular.com.

About Six Pines
Six Pines Investments LLC is a wholly-owned, sustainable investment subsidiary of Chevron Phillips Chemical Company LLC (“CPChem”), one of the world’s top producers of olefins and polyolefins and a leading supplier of aromatics, alpha olefins, styrenics, specialty chemicals, plastic piping and polymer resins. With approximately 5,000 employees, CPChem and its affiliates own more than $17 billion in assets, including 31 manufacturing and research facilities in six countries. CPChem is equally owned indirectly by Chevron Corporation U.S.A. Inc. and Phillips 66 Company, and is headquartered in The Woodlands, Texas. For more information about CPChem, visit http://www.cpchem.com. Also, follow us on Twitter: @chevronphillips.

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MELANIE ANDERSON

Pitch Public Relations
+1 480.225.7148


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The 2016 – 2019 Genesis G90 Is Crowned 2021 WheelsTV POV of the Year

At the twelfth annual WheelsTV POV of the Year judging, the 2016 – 2019 Genesis G90 luxury sedan takes the Platinum Wheel.

The joy of vehicle ownership can be an illusive feeling that quickly wanes with each expensive trip to the repair shop or aching back after a long cross-country road-trip. To find a vehicle that still makes us smile even after thousands of miles behind the wheel can be as rare as finding a diamond ring on a sandy beach. Undeterred, we embarked upon this quest a dozen years ago with the institution of the WheelsTV POV of the Year award or POVY.

While many awards are given to new vehicles as they roll off the assembly line, to be named the WheelsTV POV of the Year, each vehicle must prove its exceptional value after thousands of miles of day-to-day service on North America’s roads. The pre-owned vehicle that receives this accolade must have been in service for at least two years, must demonstrate outstanding long-term reliability and must achieve exceptional levels of consumer satisfaction.

Selecting the WheelsTV POV of the Year is a multi-step process. The judging panel of nine automotive experts spanning the fields of television, radio, print and online media meet in a closed session to first select category winners in nine very different classes: Hybrid, Electric, SUV, Crossover, Sporty Car, Small Car, Family Car, Light Truck and Luxury Vehicle. From these nine finalists, and after much discussion, analysis and horse (power) trading, a winner of the Platinum Wheel eventually emerges.

In this, the POVY’s twelfth year, the pre-owned Genesis G90 was a standout among eighty finalists, garnering a majority of the judges’ votes for its outstanding value, reliability and high consumer satisfaction.

When informed of the award, Jarred Pellat, Manager, Public Relations, Genesis Motor North America, stated, “Genesis is pleased that our flagship sedan G90 has been so warmly received by customers and industry experts since its arrival in the US market in 2016. G90 represents the pinnacle of elegance and comfort in our lineup, and we are pleased to have been named 2021 WheelsTV POV of the Year.”

This year’s judging panel was composed of nine members of the automotive press spanning television, print, Internet and radio. New England Motor Press Association members included John Zangari, Co-Host of Drive-Thru Radio on WPRV-AM 790 and 99.7 fm WPRO in the greater Rhode Island area; Craig Fitzgerald, editor of Subaru Drive and contributor to Hagerty’s online buyers’ guides; Lisa Brock, Executive Director of NEMPA; Rick DeMeis, host of Rick’s Tech Talk; and Rich Taber, Co-founder RPM News Weekly.

Automotive television was represented by Wayne Carini, host of Chasing Classic Cars on MotorTrend Television and President of F40 Motorsports; Bill Stephens, Expert Commentator for Mecum Auto Auctions and producer of the Wild About Wheels television series; Peter Ciani, Senior Writer at WheelsTV; and Jim Barisano, President of WheelsTV. Chris King of WheelsTV moderated the online judging via Zoom.

Upon the G90’s selection, NEMPA Member Craig Fitzgerald stated, “The G90 offers everything that an S-Class, an A8 or a BMW 7 Series does, at half the price new. Used, you can purchase a G90 for the price of a loaded Camry. They’re fast, ultimately luxurious, and reliable. The warranty alone makes the G90 a better deal than any other full-size luxury sedan.”

WheelsTV President and judging panel member Jim Barisano had these observations: “The designers and engineers that Genesis brought over from Lamborghini, Bentley, Audi, Mercedes, Bugatti and BMW’s M Division have created a luxury sedan that is both POWERFUL, with its choice of either a twin-turbo V6 or a 420 horse V8, and SAFE, having been named a Top Safety Pick by the Insurance Institute for Highway Safety. But the one feature that we New Englanders particularly appreciate is the big sedan’s available ALL-WHEEL DRIVE, ideal for getting around in our snowy winters!”

To view the full WheelsTV report on the Genesis G90 please go to https://youtu.be/531A5bAgapw.

About WheelsTV:

WheelsTV is the industry standard in video test drive reports with the world’s largest library of over 6,000 independently produced video research tools covering the North American new and pre-owned light vehicle market. WheelsTV’s video reports provide deeper engagement, greater excitement and quicker answers to millions of car shoppers across North America.

The WheelsTV production team’s lineage extends to popular prime time automotive television series seen on the Discovery Network, PBS, Speedvision, the Family Channel and in 104 countries worldwide.

Contact WheelsTV at wheelstv.net or 978-264-4333.

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JIM BARISANO

WheelsTV
1 9782644333


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