innovation

Script to Screen Announces Webinar on How DTC Stays Relevant in 2021

DRTV Expert Ken Kerry and Havas Edge CEO Abed Abusaleh Discuss How do you make a $10 million budget feel like it’s $20 million?

In the latest in a series of “ThoughtLeaderThursday” webinars hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Havas Edge CEO Abed Abusaleh to examine Performance Marketing as an invaluable tool when it comes to optimizing media on Thursday, October 28, 2021, at 2:00pm ET/ 11:00am PT.

Performance Marketing can help find the right media for a product/service and where that media will work the most efficiently. How do you plan the right balance between Connected TV and OTT? Performance Marketing involves maximizing a media spend by making your money perform at its utmost. This webinar will demonstrate the importance of knowing your customers and staying current with their problems and concerns. Performance Marketing ultimately makes money work harder and smarter for longer.

In this webinar, you will learn:

  • Why finding the right media can make a big difference
  • How to use Performance Marketing to find the right media
  • What to know to better reach your customers
  • How to maximize your media spend

To register for this complimentary event: https://www.scripttoscreen.com/register-for-how-dtc-stays-relevant-in-2021/

Abusaleh is the CEO of Havas Edge. Throughout his professional career, he has been a Direct Response media specialist with proficiencies in both short and long-form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abusaleh served as top account executive with Century Media. He is a graduate of Columbia University.

Kerry said: “Using Performance Marketing to find the right media for a product or service is how your DTC Sales will lead the pack in 2021 and beyond. Abed Abusaleh is the expert on Performance Marketing and Script to Screen has gotten him to break down his successful techniques in our upcoming webinar. If you’re interested in maximizing profits, please join us.”

Kerry serves as Executive Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.

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FRANK TORTORICI

Marketing Maven
908-875-8908


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Event Architecture to Exhibit at Experiential Marketing Summit 2021

The provider of mobile structures for live events and brand activations will feature one of Event Architecture’s new, innovative Eurodome structures at the Experiential Marketing Summit which will include customized, branded graphics inside and out.

Event Architecture, a provider of modular architectural structures and mobile activation products for live events, is pleased to announce that it will be exhibiting at the 19th annual Experiential Marketing Summit, which will be held October 5-7, 2021 at McCormick Place in Chicago, Illinois. Produced by Event Marketer, the event is the most extensive training conference on experiential marketing globally, with more than 1,000 marketers expected to attend.

According to Kevin Colis, Senior Sales Consultant at Event Architecture, the conference is a crucial event for marketers interested in learning more about the ever-evolving world of experiential marketing. As he explains, “Experiential marketing is essential for brands that want to connect with consumers on a personal level. The Experiential Marketing Summit hits that fact home while providing marketers with the latest insight on burgeoning trends and best practices from industry experts.”

At booth #201, Event Architecture will have one of its new Eurodome structures on display. Attendees will see first-hand how the company can customize its modular structures and Eurodomes for any need.

Event Architecture’s 20’x20’ portable dome structure will feature branded, printed fabric overlays and graphic walls, a hanging banner sign, and profile cut signage. Guests will also find comfortable seating and video presentations inside.

“Our modular structures and Eurodomes work perfectly for experiential activations—brand activations, festivals, pop-up shops, VIP lounges, sales centers, etc.—because they are completely customizable, portable and available in any size. The Experiential Marketing Summit is a great place to share our story and explain how brands can benefit from the innovative solutions we provide,” says Colis.

Event Architecture welcomes attendees to stop by its booth #201 to meet representatives from the company and learn more about its customizable, semi-permanent, modular structures and Eurodomes.

To learn more about Event Architecture’s innovative mobile solutions for live events, brand activations and experiential retail, call (210) 202-1094, visit http://www.event-architecture.com or email info@event-architecture.com.

ABOUT EVENT ARCHITECTURE:

Event Architecture provides portable, modular architectural structures and Eurodomes that are perfect for indoor or outdoor events, trade shows, festivals, pop-up retail and an endless array of brand activations. Our portable solutions can be fully branded, and they come in sizes to meet any need. Event Architecture is committed to both service and unsurpassed product excellence. Find out more at http://www.Event-Architecture.com.

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KEVIN COLIS

Event Architecture
210-202-1094


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Mediaplanet Partners with Chuck D and Oncology Experts in Campaign to Shed Light on Cancer Care Innovations

Mediaplanet’s Transforming Cancer Care campaign, found within USA TODAY and online, unites two topics which are not normally discussed together: the latest technological advancements and cutting-edge research in cancer diagnostics and treatment, as well as the importance of building a more equitable healthcare system.

Mediaplanet announces the launch of its print and digital campaign entitled “Transforming Cancer Care.” This campaign is unique in that it discusses both cutting-edge cancer advancements that have the ability to transform how cancers are detected, diagnosed, and treated, as well as ways to bring the benefits of these advancements to all cancer patients — not just those who can afford it or have exclusive access. Cancer care disparities are vast when it comes to socio-economic status and race. This oftentimes means that people in some racial groups do not have the same level of access to the latest advancements and best care in cancer. But with an ignited industry focus on health equity, innovative discovery can help to end those disparities instead of widening the gap.

“Together, as a global cancer care community, we must embrace this opportunity to uncover fresh solutions and make bold bets that fundamentally improve the lives of all touched by cancer, leading us toward a future of equity in cancer care,” said Everett E. Vokes, M.D., President of the American Society of Clinical Oncology, in the foreword article of the campaign.

One solution discussed throughout the publication is eliminating barriers to clinical trials. “One of the most common barriers to trial participation is location,” says Lisa A. Lacasse, president of the American Cancer Society Cancer Action Network (ACS CAN). “Right now, ACS CAN is working to help pass the bipartisan DIVERSE Trials Act through both chambers of Congress. The legislation would help address health equity and disparities by allowing clinical trial sponsors to reimburse patients for non-medical costs associated with their trial participation — such as travel, parking, food, or lodging — and would allow trial sponsors to provide patients with the technology necessary to facilitate remote participation in clinical trials.”

Another solution discussed is using platforms like social media and influencers to bring awareness to the risk some groups have for certain cancers. Public Enemy rapper Chuck D, whose interview is featured as the campaign’s cover story, talks about raising awareness among people of color about the risk of colorectal cancer and the importance of screening. “I learned from Hip Hop Public Health that Black people tend to get diagnosed with colorectal cancer after it’s already progressed, and that leads to higher death rates — higher than any other racial or ethnic group in the United States. I think a lot of folks don’t know colorectal cancer is beatable 90 percent of the time if it’s detected early. So, it’s a no-brainer to get regular screenings. We just have to get the word out.”

The print component of “Transforming Cancer Care” is distributed within today’s edition of USA TODAY in Denver, Atlanta, Philadelphia, Baltimore, Houston, St. Louis, Kansas City, New York, Phoenix, San Francisco, Minneapolis, Washington D.C., Nashville, New Orleans, Dallas, Pittsburgh, Cleveland, Boston, Los Angeles, Seattle, and surrounding areas with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: Transforming Cancer Care.

This campaign was made possible with the support of the Association of American Cancer Institutes, the American Cancer Society Cancer Action Network, American Cancer Society’s HEALED Community Movement, American Society of Clinical Oncology, the American Society for Clinical Pathology, Baylor St. Luke’s Medical Center, the Blood Profiling Atlas in Cancer (BloodPAC), Chuck D, Epic Sciences, Fred Hutchinson Cancer Research Center, National Comprehensive Cancer Center, Pat Croce, QIAGEN, Quantgene, SOPHiA GENETICS, Stand Up To Cancer, and Sysmex Inostics.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do

Press Contact:
Shannon Ruggiero
646-755-7962
Shannon.ruggiero@mediaplanet.com

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DONNA NURIEL

Mediaplanet
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Vanguard Electronics Showcases Two New Series of Ultra-Wideband RF Transformers at Space Tech Expo in Long Beach California, October 6 – 8, 2021

Vanguard Electronics, the leading manufacturer and supplier of advanced Power Magnetics, RF/Microwave Inductors, and Pulse/Data Transformer components, has released two new series of ultra-wideband RF transformers (UWB Series and SUWB Series) designed to work up to 1.75 GHz. The new RF transformers will debut at the Space Tech Expo in Long Beach, California, October 6 – 8, 2021

Vanguard Electronics, the leading manufacturer and supplier of standard and custom advanced Power MagneticsRF/Microwave Inductors and Pulse/Data Transformer components has released two new series of ultra-wideband RF transformers (UWB Series and SUWB Series) designed to work up to 1.75 GHz. The new RF transformers will debut at the Space Tech Expo in Long Beach, California, October 6 – 8, 2021

This new range of RF Transformers compliments the existing RF portfolio of wide-band RF transformers and inductors.    The new series is ideally suited for ADC/DAC converters, satellite systems, GPS positioning, balanced receivers and more. The parts exhibit excellent stability in electrical performance over their rated temperature range (-55°C to +125°C), a stable insertion loss and a low return loss respective to its operating frequency range. Custom products/specifications are an expertise of Vanguard Electronics.

Initially launched with 3 distinct bandwidths, wider ranges of bandwidths and impedance ratios are in development. The SUWB series is designed and manufactured to surpass the harsh environment of MIL-STD-981 Class S testing. Custom ratings, bandwidths, sizes and testing criteria are also available.

“The Vanguard team is very pleased to announce the addition of the ultra-wideband transformers to its already-extensive portfolio of high-performance RF devices,” said Ryan Kooklan, Vanguard Electronics Vice President.

“These new parts have been designed to meet increased market demand for higher frequency, wider bandwidth, lower profile, and environmentally stable magnetics that can be designed and utilized in such applications as missile, avionics, space, radar systems and even down-hole electronics. The industry can expect more variety of higher frequency offerings in the coming months. Current lead-times are among the industry best, stock to 8-week delivery, Kooklan added.”

About Vanguard Electronics:

Vanguard Electronics has been an industry leader for over 60 years in the design and manufacture of standard and fully custom inductors and transformers. With a reputation for reliability in demanding environments, Vanguard is a preferred supplier to major contractors in the DefenseAerospaceSpaceMedical, and Down-hole Oil & Gas industries. Custom specification electronics orders are a specialty of Vanguard Electronics.

Manufacturing, including MIL-STD-981 & other space level requirements, along with research & development, prototyping, and lab analysis, are headquartered in a state-of-the-art facility in Huntington Beach, California. Vanguard has an additional 40,000 square foot manufacturing facility located in Mexicali, Mexico. Both facilities meet the highest defense and aerospace industry standards such as:

  • ITAR Compliant
  • DLA Authorized
  • MIL-PRF-27
  • AS9100 REV D
  • ISO 9001
  • MIL-STD-981

Sample requests always get top priority and fast turnaround. Choose from an extensive offering of catalog parts or have parts made to your specifications.

For more information about Vanguard Electronics’ new range of Ultra-Wideband Transformers, please call 1-714-842-3330.

You can also visit Vanguard Electronics (http://www.VE1.com) or send an email to: Sales@VE1.com

Contact Author

SCOTT HARRIS

Vanguard Electronics
+1 (714) 316-4842

JASON FINLEY

Vanguard Electronics
(714) 842-3330 2012


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ActivePure Medical to Help Protect the 2021 MPCA Annual Conference

Air and Surface Purification Technology Will Outfit the Michigan Primary Care Association Annual Conference Sept. 26-28

ActivePure Medical, LLC – the healthcare division of ActivePure, the global leader in surface and air purification technology – will provide the Michigan Primary Care Association (MPCA) with products equipped with ActivePure Technology to protect attendees from airborne and surface contaminants at its annual conference this year at the Lansing Center from Sept. 26-28.

ActivePure Medical is sending multiple units with the disinfection technology, including the ActivePure Medical Guardian – an FDA-cleared Class II Medical Device – ActivePure Beyond Guardians and ActivePure Surface & Air Guardians, to protect conference attendees.

ActivePure Technology will help give attendees peace of mind at the event on top of the MPCA’s already rigorous safety guidelines comprised of vaccination requirements, social distancing and mask-wearing. The MPCA’s goal is to host a conference where all attendees have a positive experience reconnecting, networking and sharing ideas in a safe environment, according to the event’s overview.

ActivePure Medical President Dan Marsh and Vice President of Marketing Marissa Ransdell will be in attendance along with ActivePure’s healthcare distributors who will have an exhibit at the show.

“We are honored to have the opportunity to better protect our healthcare heroes attending the conference,” said Marsh. “This event is regularly attended by chief medical officers and CEOs, so it is vital to show our care and concern for their health and safety as they battle to protect those of their patients throughout the COVID-19 pandemic and beyond. ActivePure was designed to tackle the tough pathogens found in the healthcare environment, and we are proud to provide an added layer of protection for the attendees of the conference.”

ActivePure Technology is a proprietary, patented and proven technology that works 24/7 to produce and propel molecules into occupied spaces. The molecules then reduce and inactivate airborne and surface pathogens, including a range of viruses, such as SARS CoV-2 (the virus that causes COVID-19), bacteria, molds and fungi, on contact, by 99.99%.

After the conference concludes, ActivePure Medical will donate the ActivePure units to the MPCA for use at future events.

“Ensuring the highest degree of safety in our learning and professional networking environments is critically important,” said Phillip Bergquist, Chief Operating Officer of the Michigan Primary Care Association. “We are thrilled to have the opportunity to use ActivePure Technology to ensure the well-being of our conference attendees.”

The 2021 MPCA Annual Conference will take place from Sunday, Sept. 26 at 9:30 to Tuesday, Sept. 28 at the Lansing Convention Center, located at 333 E Michigan Ave, Lansing, MI 48933.

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ABOUT ACTIVEPURE MEDICAL, LLC: 
ActivePure Medical has a 95-year-old parent company, ActivePure, with a deep history in cleaning and disinfecting. Founded under Electrolux USA, ActivePure was established in 1924 and has since operated as a Smithsonian-honored company. In 2020, the ActivePure Medical Guardian received Class II Medical Device clearance from the U.S. Food and Drug Administration (FDA). That same year, the ActivePure Medical division was launched to ensure the company’s healthcare partners have access to a dedicated team of medical infection prevention experts. For more information on ActivePure Medical, please visit ActivePureMedical.com, or call 888-572-6241.

ABOUT MICHIGAN PRIMARY CARE ASSOCIATION (MPCA): 
Michigan Primary Care Association (MPCA) gives a voice to 44 community health centers that provide primary and preventive health care to more than 700,000 patients in rural and urban communities across Michigan. The association advocates to influence and advance health policy in Lansing and Washington, D.C., and offers operational support and training to its health centers to enhance the delivery of integrated care inclusive of primary care, dental, vision and behavioral health. For more information about MPCA, please visit MPCA.net. For more information about the 2021 MPCA Annual Conference, please contact Barb Lincoln at blincoln@mpca.net, or call 517-853-1062.

MEDIA CONTACT: 
Jo Trizila, TrizCom Public Relations on behalf of ActivePure 
Email: Jo@TrizCom.com
Office: 972-247-1369 
Cell/Text: 214-232-0078

SOURCE: ActivePure Medical


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Digital Summit Nashville 2021 to Feature 40+ National and Local Experts Sharing Practical Marketing Tactics and Strategies

Taking place on Oct. 5-6, 2021, Digital Summit Nashville 2021 will feature two days of in-depth sessions about emerging and best practices in email marketing, content management, digital advertising, lead generation, social media, SEO, analytics and more.

Digital Summit Nashville 2021 will be held on Tues., Oct. 5, 2021 – Wed., Oct. 6, 2021 at the Music City Center in Nashville, TN. The two-day, in-person conference will feature a line-up of industry thought leaders and visionaries from Cisco, Spotify, Garmin, HarperCollins Publishing, Homes.com and Nationwide — in addition to local and regional companies and marketing agencies — who will present the newest and best practices in email marketing, content management, digital advertising, lead generation, social media, Search Engine Optimization (SEO), analytics and more. Each of the 40+ 30-minute speaking sessions are formatted to be instructional “how to” talks that cover a specific marketing topic and leave experienced marketers with practical tactics they can immediately apply to their own efforts.

WHO
Speakers at Digital Summit Portland 2021 include:

  • Jon Youshaei, former Instagram & YouTube executive (Keynote speaker)
  • Jenny Hoffman, Spotify (Keynote speaker)
  • Lauren Beane, Cisco
  • Tiffany Schreane, Fashion Institute of Technology
  • Charles Gooch, Garmin
  • Jerri Helms, HarperCollins Publishing
  • Grant Simmons, Homes.com
  • Ted Battaglia, Nationwide
  • Ally Hwang, Nationwide
  • Mitch Canter, Vanderbilt University

To view a complete list of speakers and presentation topics, go to: https://nashville.digitalsummit.com/2021/agenda/.

WHEN/WHERE
Tues., Oct. 5, 2021 – Wed., Oct. 6, 2021
Music City Center – Davidson Ballroom
201 Rep. John Lewis Way South
Nashville, TN, 37203

To purchase passes to attend, go to: https://nashville.digitalsummit.com/tickets/.

About Digital Summit Series
Digital Summit Series is where “Marketers Stay on Top of Their Game.” Founded in 2008, the series is held in more than 20 U.S. cities each year and features speakers from the most creative and innovative companies and brands who present the newest and best practices in email marketing, content management, digital advertising, lead generation, social media, Search Engine Optimization (SEO), analytics and more. Digital Summit keynote speakers have included luminaries such as Apple co-founder Steve Wozniak; Mark Cuban, entrepreneur and owner of the Dallas Mavericks; Reshma Saujani, founder of Girls Who Code; Randi Zuckerberg, director of market development for Facebook; digital marketing pioneer Ann Handley; and best-selling authors Seth Godin and Dan Pink. Thought leaders from global brands such as Disney, Microsoft, Google, Nike, Amazon, Twitter and Facebook are regular presenters. Produced by Naylor Association Solutions, a leading provider of innovative tools and services for associations that strengthen member engagement and increase non-dues revenue, Digital Summit Series convenes 1,200+ sessions, workshops and seminars annually, attracting more than 15,000 marketing professionals each year who seek to further their knowledge and skill set in the ever-changing and evolving digital ecosystem for marketing communications. The lineup for each individual Digital Summit event is custom tailored by marketing agency experts, influencers, consultants and industry analysts. For more information, go to https://digitalsummit.com/ and follow on Twitter @DigitalSummits.

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MICHAEL TEBO

Gabriel Marketing Group
571-835-8775


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NEW FASHION BRAND, BLAPIECE, STUNS WITH ROBOT MODELS AND TECHNOLOGY-SAVVY BRAND

The team at Blapiece is pleased to introduce the public to its recently launched luxury streetwear clothing brand. With its unique and futuristic vision fashion ideas, Blapiece defines itself as “the brand of the future”! The fashion brand uses recycled fabric for an eco-friendly existence. Blapiece uses 3D Modelling and Digital art to create its designs. The uniqueness of Blapiece is evident in its idea of using robots as models for its clothes and its willingness to infuse technology in its operations and is the only brand in the world to be tokenised. 

Blapiece incorporates art, fashion, technology, and finance altogether in a very systematic manner. The brand describes itself as the “future of blockchain and cryptocurrency” by having issued its own ‘BLAPIECE TOKEN’, and by using blockchain technology for all the transactions that are made within the brand. No other brand has its token as of yet, which makes Blapiece one of its kind.

There is a reasonable explanation behind the name of the brand, ‘B’ is the black frame in the logo, a frame for art, which signifies that Blapiece is creating new frameworks for art. ‘La Piece’ is French for ‘the piece’, quite simply that ‘special piece’. Interesting, right?

Talking about the artistic designs that the brand features, each design is inspired by the revolutionary artistic community connecting innovators, inspirers, and creators. Each design from Blapiece stands out from the crowd and is sure to grab the attention and gain public admiration. Victorian imprints, modern art, digital prints, the art that makes the shirts true ‘collectibles’. Each design is made in limited quantities with serial numbers to maintain the uniqueness of the brand.

Blapiece limits all its collection to a limited number and it comes in different categories as Premium (golden) collection, silver collection, bronze collection, and black collection.

“Since early childhood, I have experienced and lived in diverse cultures, the vibrancy of Africa. The richness of Morocco, and being inspired by the uniqueness of many other cultures. Cultures where creativity is a way of life. The sounds of these cultures also resonated with me, each having something uniquely special yet finding an underlying connection like a secret language. Seeing these different countries’ garments was a great stimulus, suggesting shapes and colors that were virtually designed by climate and environment. My introduction to the world of crypto coin and blockchain was equally exciting in my career as a financial advisor inspiring me to incorporate art, fashion, technology, and finance.

“Blapiece is a creating digital culture with all of these elements and the diverse merging into one”, speaks the Founder of Blapiece on his vision behind the brand.

To learn more, use the media contact outlets below.

Media Contact
Company Name: Blapiece
Contact Person: Bisso Noor
Country: Indonesia
Website: https://www.blapiece.ai/


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Viewpoint Creative and the Door Launch Digital Content Series for Leary Firefighters Foundation’s 9/11 Remembrance

PR powerhouse The Door and award-winning content production studio Viewpoint Creative, wholly-owned subsidiaries of Dolphin Entertainment, Inc. (NASDAQ:DLPN), have once again joined forces with the Leary Firefighters’ Foundation. This latest venture is to create and distribute content commemorating 9/11 and the 20 years since the attacks.

More than a tribute to the heroes who fell that day, the content recognizes “Legacy Firefighters,” who continue to struggle with the fallout, and how the FDNY has improved systems and processes based on the events of 9/11.

The Door’s team developed the 9/11 campaign rollout strategy for maximum impact.

“We are growing the community between fire departments and the public, driving awareness and support for the foundation. This digital marketing campaign continues our efforts to build an understanding about the remarkable jobs our first responders do,” says Brittany Resnick, Executive Director of Social Media at The Door.

Viewpoint Creative developed and executed a robust series of short content for this initiative. These videos featured firefighters from FDNY and around the world, as well as Leary Firefighters Foundation Board members speaking about the importance of the organization’s work. These are emotional stories about the lasting impact of 9/11, and the bonds of brotherhood and sisterhood that form between all generations of firefighters. It also includes a series of short graphic firefighter factoids.

David Shilale, Director of the series and Executive Producer for Viewpoint remarked, “First, let me say how privileged and honored we feel to be back working with firefighters, Denis and the Foundation. This content is all about engaging viewers and telling stories that have not been heard before. We want viewers to feel what a firefighter’s job is all about and illustrate the dedication and sacrifice made by our first responders.”

FDNY Battalion Chief and Secretary and LFF Board member, David Morkal, commented: “This content series celebrates firefighters across the country, and around the globe. It reminds people that our world is different since 9/11, and at the same time illustrates the dedication and comradery that exists amongst firefighters everywhere.”

The video content will include LFF Board members Rachael Ray, Brian Williams, Mark Bezos and Denis Leary himself, as well as other LFF Board members, Foundation grantee recipients and firefighters from around the globe.

The series can be viewed on Leary Firefighters Foundation social channels.

Previous collaborations between LFF, The Door and Viewpoint Creative include the award-winning short documentary series, The Worcester 6: Heroes Remembered, a five-episode series honoring the six Worcester Firefighters lost during the 1999 Cold Storage Fire, which was accepted into over 19 film festivals and won Best Documentary Short in the Adirondack Film Festival, Finalist: The New York International Film Awards, Film Miami Fest / Best Shorts Worldwide and Toronto Shorts International Film Festival, Award of Excellence: The IndieFest Awards, Award of Excellence Special Mention: Documentary Short in The Impact DOC Awards, Semi-Finalist: Flickers’ Rhode Island International Film Festival and Dumbo Film Festival.

The Leary Firefighters Foundation was established in 2000 by actor Denis Leary in response to a tragic fire in Worcester, Massachusetts that claimed the lives of Denis’ cousin, a childhood friend, and four other firefighters. The Leary Firefighters Foundation’s mission is to provide funding and resources for Fire Departments to obtain the best available equipment, technology and training. The Foundation is dedicated to helping maintain the highest level of public safety in the communities we serve.

About The Door

Founded in 2008, The Door is a creative relations agency constructed as “an idea house,” with a focus on building important, viable brands through diverse initiatives. Headquartered in New York, with offices in Chicago and Los Angeles, The Door represents a wide range of clients including food and beverage, personalities, hospitality brands, events, consumer products, technology offerings, and entertainment/media entities.

About Viewpoint Creative

Viewpoint Creative is an award-winning, full-service boutique creative and video production agency headquartered in Newton, Massachusetts. The company specializes in developing and producing turn-key video content including commercial, promotion, brand & image, internal communications, content and product launches for its entertainment and direct-to-brand clients.

About Dolphin Entertainment

Dolphin Entertainment is a leading independent entertainment marketing and production company. Through our subsidiaries 42West, The Door, Shore Fire Media and B/HI (a division of 42West), we provide expert strategic marketing and publicity services to many of the top brands, both individual and corporate, in the film, television, music, gaming and hospitality industries. All three PR firms were ranked among the most recent Observer’s “Power 50” PR Firms in the United States, an unprecedented achievement. Viewpoint Creative and Be Social complement their efforts with full-service creative branding and production capabilities as well as social media and influencer marketing services. Dolphin’s legacy content production business, founded by Emmy-nominated CEO Bill O’Dowd, has produced multiple feature films and award-winning digital series. Dolphin’s Non-Fungible Tokens (NFTs) division is dedicated to designing, producing, distributing and promoting NFTs for itself and its clients within the film, television, music, gaming, epicurean, and technology industries. The NFTs division is comprised of executives across all six of Dolphin’s wholly-owned subsidiaries blending their collective expertise in creative services, digital design, production, marketing, sales and public relations. To learn more, visit: https://www.dolphinentertainment.com

This press release contains ‘forward-looking statements’ within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.’s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as “will,” “would,” “anticipate,” “expect,” “believe,” “designed,” “plan,” or “intend,” the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment’s actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment’s forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.

CONTACT:

James Carbonara
Hayden IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment


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Long Time Payments CEO Launches New Business Concierge Platform

Award Winning Serial Entrepreneur, and Founder of Chosen Payments, Jeff Brodsly, launches new business concierge platform as his newest venture- 100GROUP. 100GROUP will serve as a multi-functional concierge for business owners across the US, offering various products and services each business must have to operate.

Award Winning Serial Entrepreneur, and Founder of Chosen Payments, Jeff Brodsly, launches new business concierge platform as his newest venture- 100GROUP. 100GROUP will serve as a multi-functional concierge for business owners across the US, offering various products and services each business must have to operate.

Through several successful startups, to company builds north of $200 million, to successful exits, as well as many tough lessons learned (Brodsly does not believe in failure, rather any perceived failure was a lesson learned) – Brodsly has always has the mindset of solving a problem, and/or helping people in his ventures.

With the ever-evolving way of outsourcing, and loss of old school personal touch, Brodsly sees the gap between business owner and vendor continuing to grow. With 100GROUP the mission is to bridge this gap and give business owners one VIP concierge to serve them 24/7 – with service and support in areas such as: business management software, payment processing, business phone systems, business insurance, and more.

Traditionally business owners are constantly jumping from vendor to vendor, chasing long winded 1-800 phone numbers for support, and managing an array of sporadic billing systems for these various services. Often times a business spends more time trying to manage these various relationships than they do on growing their business. 100GROUP is here to change that by offering bundled discounts and VIP personal relationships to every one of their clients. Imagine, one phone call to help you in several areas, while realizing deep discounts- increasing a company’s profits and efficiency.

100GROUP holds interest, and serves as the management company, in several payments and technology companies, while also partnering with several others – all with the goal of being the first and only full-service VIP business concierge.

100GROUP is very active in the acquisition market looking to acquire business management software in various verticals markets. 100GROUP is also involved in lending and has a real estate investment/hospitality division, focused on bringing emerging concepts into underserved markets.

100GROUP will be led by Jeff Brodsly, as well as several other Fortune 500 caliber leaders to round out the C Level Executive Management Team.

For more information on 100GROUP go to 100GROUP.com. For more information on Jeff Brodsly go to JeffBrodsly.com

Contact Author

KACY WAXMAN

100GROUP
+1 770-262-8642


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New tech startup, Normal, receives investment from the Silicon Valley to empower businesses with a robo-consultant

Normal’s automated, smart recommender system will help micro, small, and medium-size enterprises (MSMEs) become more profitable while becoming more sustainable

As the Covid-19 pandemic and global warming continue to impact the world, Normal is building a digital platform that allows MSMEs to modernize their operations and implement sustainable and profitable growth.

With the help of their fully automated “robo-consultant”, small business owners finally have access to tailored, expert advice without the hefty price tag that usually comes with human consultants. An MSME owner simply logs into the platform, shares some information about how their company is set up, and then sees recommended actions they can take to achieve their goals. Each potential action focuses on solving real challenges the owner is facing and is broken down into easy-to-follow steps that guide them throughout the entire implementation process. By prioritizing smart industry initiatives with sustainability as a result rather than a focal point, Normal helps small companies overcome the dilemma between driving profits versus becoming more sustainable.

The collective impact of small companies is massive, and often underestimated. Given the right support, the more than 350 million small businesses around the globe will play a leading role in achieving the United Nation’s 2030 Sustainable Development Goals. With MSMEs comprising 93% of the global economy and emitting over 50% of the global pollution, the founders of Normal realized that large-scale automation is the most promising solution for achieving significant and lasting positive impact on small businesses before the end of this decade.

As Normal co-founder Adrian Finzelberg says, “Most people focus on the sustainability of large corporations as the biggest hurdle to overcome climate change.” His co-founder David Aguirre adds, “But the real challenge is to reach and support the millions of local shops and services that need help changing their ways.”

Normal just received its first investment from an influential leader in Silicon Valley to develop its unique software platform and is now inviting more impact- and technology-focused investors to join the Pre-Seed round and help implement widescale economic, social, and environmental progress among MSMEs.

For more details and press-related inquiries, please reach out to press@normal.business.

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About Normal
Founded in 2020 by co-founders, Adrian Finzelberg, Beate Czarnecki, David Aguirre, and Marcelo Leopoldino, Normal is on a mission to change the way business is done. The team’s decades-long experience includes successful innovations for globally known brands such as LG, Microsoft, Google, Seedstars and Mercedes-Benz, enabling them to bring industry-leading standards to small businesses everywhere. The Normal mobile app creates a reliable support system for MSMEs of every industry and, through automation technology, makes custom and strategic business advice accessible to all. To learn more, visit www.normal.business.

Jennifer Bittinger
Array Studio Group
+1 818-726-1178
jbittinger@arraystudiogroup.com
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