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LakePoint Sports Hosts Chevrolet ‘Legends of the Spring,’ Champions Weekend April 29 – May 1

The second sold-out Champions Weekend of 2022 will feature top travel and youth sports athletes from across the country.

Chevrolet is partnering with LakePoint Sports to host the 2022 “Legends of the Spring” Champions Weekend set for Friday, April 29 – Sunday, May 1. This marks the second sold-out Champions Weekend at the country’s premier travel and youth sports destination.

The three-day event will feature competition from the nation’s top travel and youth athletes across multiple sports, including baseball, basketball, beach volleyball, and flag football. Beyond the competition, the weekend will also include a 2022 lineup of Chevrolet vehicles, DJs, partner promotions, food and beverage promotions, and live broadcast from 680 the Fan, the No. 1 sports talk radio station in the southeast, and more.

“We are excited to partner with Chevrolet for the ‘Legends of the Spring’ Champions Weekend,” said Greg Barckhoff, executive vice president of partnerships and marketing at LakePoint Sports. “They have a long history supporting travel and youth sports, so they are a natural fit to support this upcoming weekend, featuring elite travel and youth sports athletes on our campus.”

The RYZE Hoops Live Showcase highlights the “Legends of the Spring.” The showcase begins Saturday, April 30, and will include nationally-ranked high school players, including University of Georgia commit Mari Jordan (Dacula High School / Dacula, GA) and Jelani Hamilton (Cumberland Christian Academy / Austell, GA), who is still deciding. Several players expect to receive scholarship offers following the showcase, and several Power 5 programs will be live streaming the action via LakePoint Live, powered by PlaySight. Due to NCAA recruiting restrictions, Division I coaches will not be in attendance, but Division II and III coaches will be on campus.

The LakePoint Baseball Village will feature rising travel stars in the Prep Baseball Report Tournaments LakePoint Challenge. These 14-and-under players will see how they measure up against the best of the southeast.

Competition will continue at LakePoint’s newly renovated Multi-purpose Fields Complex as NFL FLAG is in the middle of its “Georgia Friday Night Lights” spring football season.

All four of LakePoint’s state-of-the-art venues will see action as Rally Volleyball will host the best beach volleyball players at the LakePoint Beach Pavilion in the southeast in the Rockin’ and Blockin’ tournament.

“We are thrilled to partner with Chevrolet for Legends of the Spring Weekend,” said LakePoint Sports director of marketing David Pate. “They are helping in our mission to create lifelong memories for the thousands of top travel athletes and families we look forward to having on our campus this weekend.”

Fans, scouts, coaches, and media can catch all the action in the Baseball Village and Champions Center via LakePoint Live, powered by PlaySight. LakePoint Live features more than 130 HD cameras across campus, with over 70 cameras in the Champions Center and 56 cameras across all eight major league-sized baseball fields (seven/field) and multiple angles by court or field to catch the live action or download for viewing it later. For details, check out www.LakePointSports.com/LakePoint-Live.

To learn more about LakePoint Sports or the “Legends of the Spring Champions Weekend,” please visit LakePointSports.com.

Media Contact: pr@lakepointsports.com

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LakePoint Sports
LakePoint Sports, the premier youth sports destination in the country, serves athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park. LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit LakePointSports.com.

Source: LakePoint Sports


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New Initiatives and Partners Propel LakePoint Sports to a Record-Setting 2021

Nearly one million guests experience the momentum at the premier travel and youth sports destination

LakePoint Sports, the premier travel and youth sports destination in the country, saw tremendous growth and momentum this year, making 2021 a record-setting year, despite the macro-economic challenges faced across the nation. Through the launch of new initiatives in 2021, focused on the guest experience and the organization’s influence in the industry, LakePoint was able to safely welcome nearly one million guests to its beautiful 1,300-acre campus, generating almost $100 million in economic impact for the state of Georgia, and ink deals with over 20 new corporate brands.

With a laser-point focus on the guest experience, LakePoint launched its Champions Weekend initiative, of which all six weekends were sold-out. Thanks to title sponsor support from Insurance Offices of America (IOA), RoofClaim.com, KT Tape, Chevrolet, and Publix, guests could experience everything from contests, giveaways, special appearances, and live music to food and beverage promotions and other onsite entertainment. These included radio remote broadcasts from 680 the Fan, the best sports talk radio show in the southeast.

“Our mission is to create life-long memories, one experience, one game, one guest at a time,” said David Pate, director of marketing at LakePoint Sports. “With the support of our title sponsors, we were able to create those memories and elevate the guest experience through all the different promotions and activities surrounding each Champions Weekend.” 

LakePoint also launched RYZE Hoops at the beginning of 2021, designed to focus on the athlete’s experience by bringing together the southeast’s top travel basketball players. Over 8,600 athletes across 570 teams competed during RYZE Hoops events, seeing hundreds of scholarships awarded.

“The LakePoint Champions Center is our flagship venue because it allows us to bring in over 100 of the best travel basketball teams in the county for each event,” said Dan McDonald, director of basketball operations at RYZE Hoops. “The state-of-the-art live streaming capabilities also allow the elite players in our events to get noticed by college coaches even during the non-contact periods. We are excited about the growth opportunities with LakePoint in 2022.”

As the flagship venue for Prep Baseball Report (PBR), the LakePoint Baseball Village played host to nearly 200,000 of the nation’s top travel baseball players as they competed against top-tier competition throughout 2021. The PBR 14U-18U National Championships, the National Program Invitational, and the Future Games are the preeminent events in the country. The Future Games alone saw representation from over 300 colleges and dozens of pro scouts, resulting in hundreds of scholarships awarded. 

“Our strong partnership with LakePoint Sports continued to grow in 2021 as we found new ways to elevate the elite travel baseball experience on the LakePoint campus, highlighted by our signature Future Games event,” said Sean Duncan, president of Prep Baseball Report. “We look forward to the opportunities 2022 holds and how we will continue to grow together.”

With the launch of new content focused on the offline experience, such as post-game interviews, play-by-play streams, and expert analysis, LakePoint digital media has experienced exponential growth since 2019. This includes a record-high 35,000 hours of gameplay streamed, through LakePoint Live, powered by PlaySight, and a 1,000 percent increase in impressions, resulting in 79 million total over a two-year span. In addition, engagements increased to three million — a 935 percent increase since 2019 — while video views saw a 5,300 percent increase with 9.4 recorded.

LakePoint showed its influence in the industry by hosting the inaugural National Youth Sports Summit in the 170,000-square-foot Champions Center, located in the heart of campus. The invite-only Summit brought together industry leaders who gave their insights into the $25 billion youth sports industry, with growth expected to reach over $60 billion by 2026 (WinterGreen Research, 2021). Panelists focused on Travel Baseball, Travel Basketball, Name, Image and Likeness, Sports Technology, Digital Media, as well as Data and Insights.

In addition, LakePoint added over 20 new corporate partners this year, growing its roster to over 50 local, regional, national and global brand sponsors as it launched customized branded content, events, promotions, product launches, and more.

“We are always looking for partners to add value to the guest experience here at LakePoint Sports,” said Greg Barckhoff, executive vice president of marketing and partnerships. “So, we are excited to add these new brands that are helping to elevate the experience for our athletes, families, and coaches who compete on campus.”

In spite of the challenges LakePoint team members experienced amidst the pandemic and labor shortages, their hard work and dedication did not go unnoticed. Sports Business Journal recognized LakePoint as a 2021 Sports Facility of the Year Finalist alongside other notable facilities such as AT&T Stadium, Dickies Arena, ESPN Wide World of Sports, and Globe Life Field. In addition, LakePoint earned a spot on The Atlanta Journal-Constitution’s 2021 Top Workplace list. The organization was also appointed to the Georgia Tourism Foundation by Georgia Gov. Brian P. Kemp.

The momentum and growth will continue into 2022 with the strong partnership and growth of Prep Baseball Report, expansion of RYZE Hoops, new programs, new technology relationships, branded promotions, partnerships, and more.

“We are grateful for the significant progress that was made at LakePoint in 2021,” stated President and CEO Mark M. O’Brien. “Our full-time and hourly team members, sponsors, and partners make it all possible, and we couldn’t be more excited for the future.” 

Media Contact: PR@LakePointSports.com

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