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OpenWater Launches New Integration App on Salesforce AppExchange

Alexandria - Virginia - United States, February 5, 2024 (Global News Distribution) -

OpenWater, an ASI company and leading provider of application and review management software, announced today it has introduced a new integration app on the Salesforce AppExchange. The innovative solution is designed to streamline and enhance the experience for organizations managing awards, scholarships, grants, and abstracts by leveraging the power of Salesforce.  Learn more at www.getopenwater.com.

OpenWater easily collects grant and scholarship applications, proposals, and abstracts, then smoothly manages the reviewing, judging, and acceptance process all in one system.  This allows organizations to spend less time on administrative work and more time fulfilling their missions.

With OpenWater’s integration, Salesforce users can now enjoy a seamless, bi-directional data sync that eliminates the need for manual data transfers or relying on Excel to manage their information.

Powerful and user-friendly, the OpenWater integration is easily configurable without the need for extensive developer or consulting time.  Key features include:

Single Sign-On (SSO): Users can log in using their existing organization credentials, with their information pre-populated for convenience.

Person Lookups and Other Queries: OpenWater utilizes Salesforce data within its applications to speed up the submission process and ensure accuracy.

Data Push Back: The OW Applications custom object in Salesforce captures data from OpenWater programs for comprehensive Salesforce reporting and additional integration opportunities.

OpenWater is committed to data security and integrity. A dedicated custom object ensures that the integration does not interfere with other areas of the Salesforce setup. This allows Salesforce experts to safely manage and move data within their system.

Fully compatible with Salesforce Digital Experiences, OpenWater’s integration does not require any additional packages from Fonteva or Nimble AMS.  This ensures the integration is more accessible to a broader range of Salesforce customers.

The integration can efficiently collect large file submissions up to 20GB. Secured hyperlinks in Salesforce allow access to the files, which helps organizations avoid unnecessary costs.

“We are very excited to offer this exceptional new Salesforce integration,” said Timothy Spell, VP of Strategic Accounts at OpenWater. “Now users will be able to streamline and simplify their application and review processes and we look forward to working closely with the extended Salesforce community.”

For more information and to download the OpenWater integration app, visit the Salesforce AppExchange.

About OpenWater
OpenWater is a software platform for empowering program administrators with a robust end-to-end solution, easily streamlining the collection of grant and scholarship applications, proposals, and abstracts, and smoothly managing the reviewing, judging, and acceptance process all in one system. OpenWater’s user-friendly interface rescues your team from time-consuming admin work and puts them back into propelling your mission forward. OpenWater is used by more than 1,000 associations, societies, universities and non-profit organizations, including ASAE. Learn more at www.getopenwater.com.

About ASI
Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. Learn more at www.advsol.com.

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Venminder’s 2022 State of Third-Party Risk Management Whitepaper Provides Insight Into How Organizations Are Managing Third-Party Risk

February 4, 2022 (Global News Distribution) -

Venminder, the industry recognized leader of third-party risk management solutions, has today released their annual “State of Third-Party Risk Management” whitepaper. The sixth annual whitepaper shares survey results that provide many with important insights into the current state of third-party risk management, as well as, the ability for third-party risk professionals to compare and benchmark their organizations’ processes against their peers.

Venminder, the industry recognized leader of third-party risk management solutions, has today released their annual “State of Third-Party Risk Management” whitepaper. The sixth annual whitepaper shares survey results that provide many with important insights into the current state of third-party risk management, as well as, the ability for third-party risk professionals to compare and benchmark their organizations’ processes against their peers.

The 2022 whitepaper covers how steadily maturing vendor risk management environments continue to be influenced and shaped by the ongoing and ever-changing pandemic. In particular, the need for robust and well-managed vendor risk was emphasized in a year marked by increases in data breaches and cybercrime. Among the many survey insights, vendor risk programs are still feeling the pressure of a lack of resources and being underfunded with most organizations continuing to move towards dedicated vendor risk management platforms to help automate processes and improve efficiency.

“The survey results share how maturity within third-party risk management practices continue to evolve and, notably, improve,” said James Hyde, CEO of Venminder. “The ever-changing nature of the COVID-19 pandemic has continued to drive heightened awareness and overall need for well-managed practices. The increase in cybercrime only has further emphasized the importance of ensuring that your data is protected, whether it’s in your hands or a vendor’s hands. This point holds true wherever it may be – whether companies work in remote, office or hybrid environments.”

Key findings from State of Third-Party Risk Management survey include:

  • The biggest challenges in third-party risk management were jointly ranked as “Having enough internal resources” (40%) and “Getting the right documents from vendors” (40%).
  • 69% are feeling more scrutiny from auditors and examiners.
  • 56% report using dedicated vendor management software.
  • 74% rated cybersecurity as a top concern, fourth-party risk also rated high at 54%, vendor business continuity rounded out the top three at 42% and other emerging risks included ESG (34%) and vendor financial health (27%).
  • 68% found that getting the line of business or vendor owner support is challenging, but manageable.
  • 65% said they had two or fewer dedicated employees, but 46% said they had more than 300 vendors – vendor risk management programs are still understaffed.
  • 60% reported that critical vendors make up 10% or less of their total vendor population, which is in line with best practices.
  • Of the organizations with ESG in scope, only 6% have defined and implemented processes. Some are currently defining and developing their program (7%) or are in early-stage implementation (9%). Still, 61% of respondents have no requirements (39%) or are unsure (22%).
  • 78% now report having a formal process in place that determines inherent and residual risk.
  • 73% said they’re reviewing their high-risk or critical vendors at least annually, which is the recommended minimum.
  • 72% updated their vendor management policy document within the last year.
  • 58% reported updates to their due diligence vendor risk questionnaire and evidence document requirements within the last year and 25% within 1-2 years.
  • 47% report that they are using a centralized model and 42% reported using a hybrid model (up from 34% in the previous year).

The full survey findings are free to download on Venminder’s website by clicking here.

About Venminder
Venminder offers a world-class SaaS platform that guides and streamlines third-party risk management. Venminder’s platform helps users collaborate on all things vendor-related and guides through critical processes such as oversight management, contract management, risk assessments, due diligence requirements, questionnaires, SLA management, vendor onboarding and more. Robust and configurable reporting can be generated from the tool to give clear visibility into the management and ongoing monitoring of third parties. Completed vendor risk assessments can be found in the Venminder Exchange and include thorough assessments of a vendor’s information security, SOC reports, contracts, financials, business continuity/disaster recovery and more. Venminder also powers Third Party ThinkTank, an online free community dedicated to third-party risk professionals. For more information, visit http://www.venminder.com.

Contact Author

JESSICA CARBINO

Venminder
+1 (888) 836-6463

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airSlate Honored As Silver Stevie Award Winner In 2021 Stevie Awards For Great Employers

October 12, 2021 (Global News Distribution) -

airSlate, a leader in document workflow automation solutions, was named the winner of a Silver Stevie® Award in the HR category in the sixth annual Stevie Awards for Great Employers, a recognition of the world’s best employers and the human resources professionals, teams, achievements and HR-related products and suppliers who help to create and drive great places to work.

“We believe that our employees are the reason for our continued success, so we support them in all the necessary ways – and surprise them in unexpected ways,” said Borya Shahknovich, CEO and co-founder, airSlate. “We think that maintaining a strong work culture of support and communication, even while remote, has kept our workforce engaged and connected.”

airSlate stood out from the other nominations for its commitment to over 900 team members around the world, maintaining robust healthcare and wellness offerings including free virtual yoga lessons and boxing classes with one of Mike Tyson’s former coaches. “In the sixth edition of the Stevie Awards for Great Employers, the judges were impressed by all of the nominees, who – during the crises we’ve confronted this year and last – continue to dedicate each day to making the lives of their employees and teams better through training, software, work-from-home plans, and more. We look forward to celebrating the Stevie winners’ achievements during our November 17 virtual awards ceremony,” said Maggie Gallagher, president of the Stevie Awards.

More than 70 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Named the Stevies from the Greek word meaning “crowned,” winners will be recognized during a virtual awards ceremony on November 17. More than 950 nominations from organizations of all sizes in 29 nations were submitted this year for consideration in a wide range of HR-related categories, including Achievement in Workplace Safety & Compliance, Employer of the Year, Chief Human Resources Officer of the Year, Human Resources Team of the Year, Employee Relations Solution Provider of the Year, among others.

Details about the Stevie Awards for Great Employers and the list of 2021 Stevie winners are available at www.StevieAwards.com/HR.

About airSlate

airSlate is a global SaaS technology company that serves tens of millions of innovators worldwide with its no-code workflow automation, electronic signature, and document management solutions. The company’s portfolio of award-winning products, airSlate, pdfFiller, and signNow, empower teams to create, innovate, and automate to digitally transform their organizations to run faster and easier.

About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Press Contact
Eveline Buchatskiy
VP Special Projects
pr@airslate.com

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SOURCE: airSlate

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Candidate for U.S. Congress Mike Detmer addresses Biden Administration’s COVID response

September 10, 2021 (Global News Distribution) -

Congressional candidate Mike Detmer rebuffs President Biden’s address to the nation detailing the Admin’s latest failed attempt to battle the COVID-19 pandemic.

Subject; Candidate for Congress Mike Detmer addresses Biden Administration’s COVID response.

Michigan’s 8th District Congressional candidate Mike Detmer put out a statement regarding President Joe Biden’s address to the nation yesterday detailing the Administration’s latest attempt to battle the COVID-19 pandemic.

When asked what he thought about Biden’s address, Detmer responded. Yesterday Biden announced that he would be signing Executive Orders mandating that all federal employees be vaccinated and that all private businesses with 100 employees or more require vaccinations or weekly tests at the employer’s and employee’s expense. His orders give OSHA the police power to levy $14,000 fines to businesses per violation under Title 5, sections 3301, 3302, and 7301 of the U.S. Code. However, neither Joe Biden nor OSHA has the authority to do ANY of this under Article II of the U.S. Constitution. In fact, the Supreme Court ruled in Jacobson v. Massachusetts that the police power mandated vaccinations fall to the states, NOT the Federal Government.

Detmer continued; What’s going on here is this Administration’s attempt to steer the narrative away from the Afghanistan disaster and other domestic policy disasters that are driving Joe Biden and the Democrat party to a total free fall. What better way to distract from real domestic and foreign policy disasters than to invoke the fear of COVID! Joe Biden and the Democrats are also actively ignoring, and destroying the confines that the U.S. Constitution places the Federal Government in.

In conclusion, Candidate Detmer added, The bottom line here is that WE THE PEOPLE, not Joe Biden and not the Democrat or Republican parties hold the power to determine what is best for this nation, for our states, for our families, and the preservation of Life, Liberty and the Pursuit of Happiness.

Contact;
Larry Parsons
Campaign Manager
Detmer for Congress
(313) 683-0316
Email; larryaparsons@outlook.com

Mike Detmer
Detmer For Congress
+1 586-229-9843
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How Gurulocity Is Transforming Brand Management Training

August 18, 2021 (Global News Distribution) -

 No brand has ever just appeared overnight. It can take a whole team of people months or even years of work in order to craft a fully cohesive brand, but therein lies one of the biggest pitfalls of branding. A brand is a precarious thing; even just the slightest slip-up on the part of a marketing team can completely change customers’ perception of a brand. Companies need fully skilled brand teams in order to support their brands, but unfortunately, many traditional colleges and universities don’t teach all of the fundamental skills brand managers to need on the job.

Enter Gurulocity Brand Management Institute, one of the most innovative brand management training firms operating today. While most marketing training programs centre around one-off conference training and digital marketing theory, Gurulocity is focused on elevating the practices of all members of a brand management team, making training and coaching easier to practically apply in everyday work.

Innovations in brand management training lead to innovations in brand management which eventually lead to innovations in branding writ large. No matter what corner of the branding world you call home, the new ideas Gurulocity is bringing to the table deserve your attention.

Turning Training Into Action

Most in the brand management world are no stranger to training, but many have likely had mixed results in the past. Brand-related training can often be heady, theoretical, buzzword-heavy stuff with few clear connections to the reality of making a brand work. All brand management training should have a clear through-line from the exercises to the real world – that’s the principal idea behind Gurulocity.

Gurulocity is led by its founder and CEO Kevin Namaky, a brand management expert with over 20 years of experience in the field as everything from a Brand & Innovation Director to a Head of Strategy at a global brand consulting agency. He created Gurulocity not to teach the fundamentals of branding theory to people who likely already know them; he did so in order to impart the same kind of practice-focused knowledge he’s gained through decades in the field and previously taught to his own teams as a brand leader in the corporate world. This practical focus is why Gurulocity’s programs go deep into specific frameworks and case studies that brand managers can apply the very next day.

Plenty of people working in brand management have the passion to do so; what they may lack are the tools needed to bring that passion to life. It’s for that reason that Gurulocity’s brand management training regimes typically include advice for writing strategic plans, crafting line reviews, writing effective creative briefs, and utilizing other key weapons in a brand expert’s arsenal. This ensures that the moment training is finished, those who attended will have exactly what they need to deploy their new brand management skills.

It’s no wonder that firms like Kimberly-Clark, Bolthouse Farms, Ubisoft, Nestlé, and Scotts Miracle-Gro have called upon Gurulocity in the past to help strengthen their brand teams – for Gurulocity, it’s not just about what brand management professionals learn during the training so much as it is what they’re able to do with it once the training is over.

Making Training Last

Of course, Namaky and the other brand management experts at Gurulocity can’t follow along and teach every brand manager every single day how to create great deliverables. That’s why one of the fundamentals of Gurulocity’s training is making it easier for brand directors, VPs and CMOs to coach their ABMs and brand managers later on down the line.

Gurulocity’s program ensures that all who attend reach a critical level of skill in creating core brand management deliverables, covering all of the basics and preparing them to deal with high-level concepts in the future. This means that directors and VPs no longer need to furiously bring all of their team members up to speed with every new project or deliverable – instead, they can transition between projects and initiatives with relative ease using a common philosophy, frameworks and templates. The end result is that brand directors can now spend more time coaching their associates on more advanced strategies and delegate to them a wider range of responsibilities.

Brand management training may not be the first thing that comes to mind when looking for ways to transform a business, but that’s part of what makes it so powerful. If you can turn your team of brand managers into a team of brand masters, you unlock a whole new level of potential for your brand in the marketplace. The pathways offered by Gurulocity are nothing short of transformative for both brand teams and their senior leaders, and it’s only a matter of time before more and more brands catch on.

CONTACT:
General Inquiries:
Kate Malo
kmalo@gurulocity.com
603-548-9958

SOURCE: Gurulocity

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APMG Change Management Courses by Tecknologia

August 6, 2021 (Global News Distribution) -

APMG Change Management training courses by Tecknologia are greatly appreciated by delegates.

APMG Change Management course (developed in collaboration with the Change Management Institute) is designed to help organisations and their people manage the impact of change and provide techniques to effectively plan and implement successful transformation initiatives. Change Management Training is based on the Effective Change Manager’s Handbook – aligned to the Change Management Institute’s Change Management Body of Knowledge (CMBoK) – courses explore how change affects, and is affected by, individuals, teams, organisations and change leaders, equipping individuals with the knowledge, theories and techniques

Tecknologia is accredited by APMG International for all Change Management training.

While these training courses are highly appreciated by delegates from all professional backgrounds, Tecknologia continues to work on improving the quality of all training and keeping our delegates satisfied.

A Chaudhry
Tecknologia
+44 2081264500
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Pandemic Spurs Companies to Implement Master Data Management Solutions

June 26, 2021 (Global News Distribution) -

Stibo Systems announces record revenue

Stibo Systems, a global leader in Master Data Management (MDM) solutions, reports to have experienced the pandemic as a business accelerator. “In the course of the pandemic, more and more companies have realized the importance of organized and accurate master data for setting up business and sales processes online in a professional manner. Thus, they have invested heavily in MDM,” says Jesper Ejlersen, CEO of Stibo Systems. He points out that the growing demand for the company’s MDM solutions has been sourced by all industries: “Retailers, distributors and CPG companies have reacted to the shift in business from physical to online, and manufacturers have been eager to digitalize their businesses to work seamlessly with vendors, suppliers, their customers and third parties. In addition, we have benefited from another disruptive process: Companies in the UK need to speed up their digital transformation to stay competitive due to Brexit.”

“In the course of the pandemic, more and more companies have realized the importance of organized and accurate master data for setting up business and sales processes online in a professional manner. Thus, they have invested heavily in MDM” Tweet this

As a result, Stibo Systems ends its financial year (May 2020 until April 2021) with a record revenue. The company announces revenue of $113.4 million USD which is a plus of 5.4 percent compared to its former fiscal year. Earnings before interest and tax (EBIT) have gone up to $2 million USD which is a plus of $14 million USD, as in its former fiscal year the company had generated a planned deficit of $12 million USD due to major investments in the transition to a software-as-a-service business model.

One of the reasons for this successful year is that Stibo Systems’ MDM solutions have not only been implemented by companies who wanted to get their product data accurate. “Talking about product data was often a starting point with customers. But quite frequently it became clear that the product domain was just one of the domains they needed to get right. From there it went on to customer, location, vendor and supplier data. There is clearly a trend for companies to strive for comprehensive data transparency through multidomain master data management,” says Jesper Ejlersen.

Another trend reported by Stibo Systems’ CEO is that customers are primarily asking for cloud solutions. “More than 80 percent of our new customers have chosen a software-as-a-service master data management solution. For us, this is a positive development because it creates a higher stable recurring revenue in the longer term. So, our investments in this area have already paid off. And our cloud offering will be a success factor for many years to come,” concludes Jesper Ejlersen.

About Stibo Systems

Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. More at stibosystems.com.

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Stibo Systems
Volker Bitzer
Senior Public Relations Manager
Volker.Bitzer@stibosystems.com

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LINDA XIONG JOINS NAI LEGACY AS ASSISTANT PROPERTY MANAGER

June 25, 2021 (Global News Distribution) -

Linda Xiong, an industry professional and expert in retail, office and 

industrial portfolios, joins NAI Legacy as Assistant Property Manager.

NAI Legacy is pleased to announce that Linda Xiong has joined the NAI Legacy management team.  Linda previously held a position in the property management division of CBRE and joins Julie A. Bauch, Director of Property Management, as an Assistant Property Manager.  Linda’s expertise and property management experience make a great addition to NAI’s expanding portfolio of management assignments.  

“I had the pleasure of working with Linda at CBRE and am so happy that she agreed to join the NAI Legacy team. Linda will be managing the Interchange Buildings and assisting in the management of The Shops at West End. We are so lucky to have her,” said Bauch.

“I am ecstatic to join Julie and NAI Legacy, a company that aligns with my values and organization that believes in my skills. I am committed to not only growing as a professional but also contributing to NAI’s growth,”Xiong added.

Linda joined the commercial real estate industry in 2018 and prior to joining NAI Legacy, she worked at CBRE as a Real Estate Services Administrator. She has been involved in various retail, office and industrial portfolios. Coming from an underwriting background, Linda is detail-oriented and uses her analytical skills to provide exceptional services to clients, tenants, vendors and colleagues.

About NAI Legacy Coupling the latest technology with a traditional emphasis on customer service, the NAI Legacy team provides strategic guidance, administrative support and brokerage services for properties totaling nearly 2,500,000 square feet. With business lines including property management, traditional sales and leasing services, and 1031 tax-deferred exchange solutions, NAI Legacy is adept at navigating all aspects of quality commercial real estate assignments.

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NAI Legacy

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Tree of Knowledge Issues Third Bi-Weekly Status Report Regarding Management Cease Trade Order

June 15, 2021 (Global News Distribution) -

Tree of Knowledge International Corp. (CSE:TOKI) (the “Corporation” or “TOKI“), further to its press release dated May 14, 2021 and May 28, 2021, provides this third bi-weekly default status report in accordance with National Policy 12-203 – Cease Trade Orders for Continuous Disclosure Defaults (“NP 12-203“). In the Corporation’s initial default announcement of April 15, 2021 (the “Default Notice“), the Corporation announced the delay in the filing of its audited annual financial statements for the year ended December 31, 2020 (the “Annual Financial Statements“) and related management’s discussion and analysis and CEO and CFO certifications (collectively, the “Annual Filings“) by the prescribed filing deadline.

As previously announced in the Corporation’s press releases, the Corporation applied for and was granted a management cease trade order in respect of the delayed Annual Filings (the “MCTO“) by the Ontario Securities Commission. The MCTO prohibits the chief executive officer and the chief financial officer from trading in the Corporation’s securities for so long as there are filings that are outstanding under applicable securities laws. The MCTO does not affect the ability of the general investing public to trade in the Corporation’s listed common shares.

The audit of the Annual Financial Statements is in progress and the Corporation continues to expect to file the Annual Filings on or before July 3, 2021.

The Corporation confirms that since the Default Notice: (i) there is no material change to the information set out in the Default Notice that has not been generally disclosed; (ii) there has been no failure by the Corporation in fulfilling its stated intentions with respect to satisfying the provisions of the alternative information guidelines set out in NP 12-203; (iii) there has not been any other specified default by the Corporation under NP 12-203; and (iv) there is no other material information concerning the affairs of the Corporation that has not been generally disclosed.

Furthermore, the Corporation anticipates that its interim financial statements for the three months ended March 31, 2021, the accompanying management’s discussion and analysis and the related CEO and CFO certifications will not be filed by the prescribed filing deadline and will be filed after the Annual Filings are completed and filed.

The Corporation will continue to comply with the provisions of the alternative information guidelines under NP 12-203 by issuing bi-weekly default status reports in the form of news releases for so long as it remains in default of the filing requirements set out above.

For further information

Please Visit: www.tokicorp.com
Contact: Tree of Knowledge International Corp. (CEO – Ommid Faghani)

About Tree of Knowledge International Corp.

TOKI is a public company that delivers pathways to innovative, science-based health and wellness solutions. The Company is a leader in pain management, spanning from seed to patient. Built upon an extensive network of scientific and medical research, TOKI is an advanced leader in the development, processing, and distribution of focused products and treatments for pain relief. Tree of Knowledge spans the globe with its multidisciplinary pain clinics, research partners, consumer CBD products, and education and advocacy programs – all working in harmony to bring health and wellness to the world, while creating value for shareholders and partners.

Forward Looking Statements

Except for statements of historical fact relating to the Company, certain information contained herein relating to the timing of the filing of financial statements constitutes forward-looking statements. Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The forward-looking information contained in this news release is expressly qualified by this cautionary statement. Except as required by applicable securities laws, the Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATION SERVICES PROVIDER HAS REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

SOURCE: Tree of Knowledge International Corp.

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Why Lead Magnet Is Important For Every Business? SFWPExperts

May 30, 2021 (Global News Distribution) -

Businesses are already using different types of lead magnets to get their visitor personal details like email id and phone number. If you are looking to make your website online presence strong and effective that can generate good revenue and acquire maximum customer online. Then start creating and promoting attractive lead magnets that can benefit your visitors.

Email and mobile numbers are personal things that users can not share with anyone. Even if you ask your customers to reveal their details they will hesitate to do it because no one likes to share their details for free. That’s why marketers use lead magnet to provide an incentive to users in exchange for their email addresses or mobile numbers.

Let me give you two cases to make your concept clear on why lead magnet is important in today’s marketing world:

For example:

Case 1:

You have a blog on how to boost your companies sales and at the end of the blog post, you place a signup form asking visitors to fill that form and join their email list to get more updates.

Case 2:

Your competitor has an ebook PDF on the same topic “10 ways you can boost your business”. And they are asking their visitors to fill the signup form and join their email list to get that ebook.

Who is going to have more sign up Case 1 or case 2?

Read More:https://www.sfwpexperts.com/what-is-a-lead-magnet-13-useful-examples-of-lead-magnet/

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