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University of Washington’s American Marketing Association Chapter Named Top 25 Internationally

SEATTLE , April 19, 2024 (Global News Distribution) -

The University of Washington Foster School of Business is proud to announce that its student-led American Marketing Association (AMA) chapter has been recognized as one of the top 25 chapters out of over 350 chapters internationally. This highlights the chapter’s passion and commitment to excellence in marketing.

Awarded by the American Marketing Association at an annual International Intercollegiate Conference, this distinction is a testament to the dedication, innovation, and hard work demonstrated by the members and leaders of the University of Washington’s AMA chapter.

Four UW AMA board members Erika Ito, Rachel Nguyen, Sydney Kuehner, and Brooke Amano, attended AMA’s conference in New Orleans, participating in team and individual competitions. President Sydney Kuehner also hosted a conference workshop on communication to over 150 attendees where she discussed the UW chapter’s communication strategies for the website, social media, email, and internal operations.

Sydney Kuehner expressed her appreciation, stating, “We are thrilled and honored to be recognized as one of the top 25 AMA chapters.” Kuehner went on, “This achievement reflects the passion and dedication of our incredible leadership team, who continually strive for excellence. I am grateful for the support of the university, faculty, and the Foster School of Business, and I look forward to seeing the growth and impact the chapter continues to make at the University of Washington.”

This year the chapter has implemented a series of initiatives aimed at providing members with valuable opportunities for professional development, networking, and skill-building. Ventures included a second annual Marketing and Mocktails networking event and a new Sports Marketing Regional Conference. Both events brought over 100 students, professionals, and marketing enthusiasts to the University of Washington. These efforts have not only enhanced the educational experience of its members but have also strengthened the chapter’s reputation as a leader among AMA chapters.

The University of Washington’s AMA chapter remains committed to its mission of fostering a community of marketers and ensuring students are prepared with the knowledge, skills, and network to succeed in their academic and professional endeavors by inviting students from all personal and academic backgrounds.

For more information about the University of Washington’s AMA chapter, please visit uwama.com.

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Verse Announces the Release of Verse Capture to Bring the Power of Texting and Conversational AI to the Massive SMB Market

August 1, 2022 (Global News Distribution) -

SAN DIEGO, August 1, 2022 – Next-generation conversation automation platform, Verse, has announced the launch of its latest product offering, Verse Capture. The chatbot alternative provides businesses with the ability to transform website traffic into real-time 2-way text conversations powered by Human-Guided AI.

While typical chatbot services handle traffic with automated messages and default response prompts, Verse Capture starts with an on-site inquiry and carries conversations forward to the mobile world via SMS messaging. This win-win scenario provides consumers the ability to interact with businesses 24/7 from the convenience of their smartphone devices while simultaneously capturing new website leads and opportunities for the business.

Unlike other products on the market that focus solely on generating new leads, Verse Capture takes newly captured leads through an SMS engagement and qualification campaign as soon as conversations start, ultimately driving qualified opportunities to businesses rather than just more cold, unscreened leads that aren’t ready to connect yet. Verse Capture is a game changer for businesses looking to maximize the value of their website and the direct traffic that it generates.

“The numbers don’t lie. We have found that text-based lead capture & qualification drive up to 50% more website conversions than traditional and outdated methods and old forms,” David Tal, CEO & Co-Founder of Verse. “Verse is dedicated to creating a frictionless experience for businesses and their customers alike. Verse Capture does just that – simplifying the entire customer experience and boosting ROI from their marketing efforts.” 

Verse Capture, like all of the Verse Product Suite, was built with compliance at the center, so businesses have peace of mind knowing best practices are enforced at the forefront of the widget, and throughout every step of the customer’s journey. To learn more about Verse Capture and how to increase lead generation through the power of SMS messaging, please visit https://verse.io. 

For press inquires please email press@verse.io

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Sigma Labs to Operate as Sigma Additive Solutions

May 17, 2022 (Global News Distribution) -

Change Reflects Strategic Initiative to Deploy Technology on Thousands of Production Printers

Sigma Additive Solutions to Begin Trading on the Nasdaq Capital Market (NASDAQ) Under New Ticker Symbol ‘SASI’ on May 19, 2022

 Sigma Labs, Inc. (NASDAQ:SGLB) (“Sigma”, “we,” “our,” or the “Company”), a leading developer of quality assurance software to the commercial 3D printing industry, today announced that, effectively immediately, it will begin doing business under the name “Sigma Additive Solutions”, reflecting the evolution of the Company from its origins as a laboratory engaged in research and development of 3D metal printing technology – into a solutions provider focused on enabling its customers and OEM partner providers to use a standard set of patented quality metrics across 3D printers from different manufacturers, using different processes, for the total additive manufacturing, or AM, industry in metal, polymer parts, and beyond.

In conjunction with the change, the company’s common stock will begin trading on the Nasdaq Capital Market (NASDAQ) under the new ticker symbol SASI, effective at the open of market trading on May 19, 2022. No action is required from Sigma’s stockholders and the CUSIP number for the common stock will remain unchanged. The company has also changed its corporate web address to www.sigmaadditive.com.

Jacob Brunsberg, President and CEO of Sigma, stated, “Our company’s decision to operate as Sigma Additive Solutions is an acknowledgement of the progress the Sigma team has made in creating the quality standard in additive manufacturing. For some time, we have been working with customers, OEMs and standards organizations to remove the quality barrier through advanced meltpool monitoring and analytics. We intend to significantly impact the entire AM quality continuum with scalable solutions that improve machine, process and part quality. We are also pleased that our ticker symbol will be aligned with our brand and our vision.”

Sigma Additive Solutions is in line with the company’s recent announcements regarding:

  • Product updates focused on being the center of all in-process quality, yielding faster part qualification, automated workflow, certified reports and audits, and an integrated end-to-end process.
  • Relationships and product integration with significant 3D metal printing OEM providers, including DMG MORI, Additive Industries and Aconity3D.
  • Technical integration with major additive software and manufacturing execution systems (MES) providers including AMFG and Sentient Science.
  • Participation with leading standards organizations and committees, including ASTM Committee E07 (non-destructive testing, NIST temperature monitoring calibration standard), and Auburn University National Center for Additive Manufacturing.
  • Expansion into the federal government and related marketplace through an agreement naming Phillips Federal as Sigma’s sole federal reseller.
  • The development, along with Materialise, of a closed-loop controller to advance metal AM with the Materialise Control Platform to identify and address process and quality issues in real time.

“Five months ago, we jointly announced that with Sigma technology integrated on our Control Platform one of the most common roadblocks for manufacturers, interested in using metal additive manufacturing for serial production, can be eliminated through a closed loop control,” said Materialise CTO Bart van der Schueren. “This makes it possible for customers to leverage their expertise and take advantage of the customization and localization benefits that AM provides.”

Stated Moshen Seifi, Ph.D., Vice President, Global Advanced Manufacturing Programs at ASTM, “We are pleased to have Sigma Additive Solutions as a founding member of our AM CoE Industry Consortium on Materials and Standardization (CMDS) and look forward to collaborating on standardizing the best practices for materials data generation and creating, curating, and managing the data needed to accelerate the industrialization and full adoption of AM technologies. Sigma’s focus on solutions could not come at a better time for the industry”.

According to Sven Ahluwalia-Hinrichs, Head of Technology Consulting at AMFG, “I applaud Sigma for its transformation from Sigma Labs to Sigma Additive Solutions. While the company spent years improving upon its roots as a significant R&D player, it has been obvious to our team that Sigma is poised to become a leading provider of quality solutions and data pedigree that that solves key challenges to enable adoption of additive manufacturing at scale across the value chain. We look forward to developing our strategic partnership with Sigma Additive Solutions through a joint value proposition, to improve the economics and efficiency of individual customers while seeking to accelerate the growth of the AM industry.”

Continued Mr. Brunsberg, “Sigma Additive Solutions clearly conveys the way we are addressing three major market imperatives. First, the emergence of AM standards across materials, platforms and processes; second, the way industry vendors, across the AM quality continuum – including point solutions and OEMs – are collaborating to open their systems; and third, Sigma’s initiatives to lower our customers’ barriers to entry, including a subscription pricing option, software-only model, and focus on embedded OEM functionality.”

About Sigma Additive Solutions

Sigma Labs Inc., operating as Sigma Additive Solutions, is a leading provider of in-process quality assurance (IPQA™) solutions to the additive manufacturing industry. Sigma specializes in the development and commercialization of real-time monitoring and analytics known as PrintRite3D® for 3D metal and polymer advanced manufacturing technologies. PrintRite3D detects and classifies defects and anomalies real-time during the manufacturing process, enabling significant cost-savings and production efficiencies by reducing waste, increasing yield and shortening cycle times. Sigma believes its software solutions will be a major catalyst for the acceleration and adoption of industrial 3D printing. For more information, please visit www.sigmaadditive.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” “project,” “prospects,” “outlook,” and similar words or expressions, or future or conditional verbs such as “will,” “should,” “would,” “may,” and “could” are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are risks relating to, among other things, market and other conditions, Sigma’s business and financial condition, the extent of the market’s acceptance of PrintRite3D® version 7.0, its ability to satisfy its capital needs through increasing its revenue and obtaining additional financing, and the impact of COVID-19, general economic, industry or political conditions in the United States or internationally. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company’s forward-looking statements, please see disclosures contained in Sigma’s public filings with the SEC, including the “Risk Factors” in Sigma’s Annual Report on Form 10-K, and which may be viewed at www.sec.gov.

CONTACT:

Investor Contact:
Chris Tyson
Executive Vice President
MZ Group – MZ North America
949-491-8235
SGLB@mzgroup.us
www.mzgroup.us

Company Contact:
Steven Gersten
Sigma Internal IR
813-334-9745
investors@sigmaadditive.com

SOURCE: Sigma Labs, Inc.

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US Veterans and Injured Workers Find Injury Solution With sam® Sustained Acoustic Medicine Treatment

May 11, 2022 (Global News Distribution) -

Innovative medical technologies like the sam® device promote soft tissue healing

Sustained acoustic medicine, or sam®, is a non-invasive ultrasound device from ZetrOZ Systems used to treat soft tissue injuries and arthritis. The U.S. Federal Drug Administration cleared sam® for clinical use in 2013, but many health care providers are just now discovering the many benefits it provides to treatment and recovery efforts.

The sam® pain relief device has helped thousands of patients, including U.S. Veterans and Active Duty Members, regain mobility and reduce pain from common overuse injuries and osteoarthritis. “Sam has been a wonderful medical device to represent in our region since the benefit to patients is tremendous, the product is made in the USA, and the clinical outcomes are clear,” says Mr. Harmon, President of a well-established & long-time distributor for ZetrOZ Systems. “We have no other medical device that can help patients heal faster and reduce the need for surgery and opioids.”

ZetrOZ is driven by innovation, and the sam® pain relief technology is clinically proven to augment the body’s natural ability to heal. “We have been offering sustained acoustic medicine (sam®) since 2016. We have helped countless patients restore function and reduce narcotic and opioid use thanks to sam®. It is truly unique,” says Mr. Harmon.

Healthcare systems like the U.S. Veterans Administration have also adopted sustained acoustic medicine to help patients dealing with soft tissue injury or chronic pain. For veterans of the United States military, as well as senior citizens, having access to the sam® device is a key part of their recovery. A nurse we will refer to as “Lori” in a very busy and influential VA pain management department uses the sam® device in place of opioids whenever possible. “The sam® device is the only thing in pain management that makes me feel like I am doing a great job for my patients,” Lori says. “It makes my patients feel much better.”

The sam® device can be used on any joint — even a patient’s hand — and reduces the risk of long-term NSAID use. “We have almost no issues with any of our patients using the device. We have treated younger patients and patients that are 85 years of age,” Lori says, noting the clinical efficiency of the device for both men and women. For older patients, the technology can seem daunting, so it is important to train patients on how to apply, charge, clean, and reuse the device before they receive treatment.

Lori instructs patients to never apply sustained acoustic medicine to the carotid arteries or their genitalia. Sometimes the area must be shaved for better coupling, but this step is not necessary for most patients. She also recommends applying sam® with a topical diclofenac just beyond the margins of pain. Once the diclofenac dries, the device can be placed over the painful spot. She instructs patients to follow this same process for four hours per day. “Our patients have excellent results on all types of arthritis of the knee and hand,” says Lori. “We also use the device a lot on muscle spasms and back injuries.”

A recent study determined that sam® reduces pain even in patients who have not responded to other types of physical therapy. Lori hopes that future research will focus on the clinical outcomes of using sam®, especially with challenging conditions like chronic regional pain syndrome and neuropathy. While affirmation from this research is important, George Lewis, President and CEO of ZetrOz Systems, as well as the inventor of sam®, notes that the clinical healing and pain relief the device provides to patients is what matters most.

Visit samrecover.com or zetrozsystems.com to learn more about this device and how it can support clinical outcomes within your organization or medical practice.

About ZetrOZ Systems
ZetrOZ Systems is an FDA cGMP and ISO 13585 medical technology company headquartered in the southern coastal region of Connecticut. The organization also has manufacturing facilities across the United States. ZetrOZ Systems produced UltrOZ®, sam®Sport and sam®Pro 2.0 to provide safe and effective treatment options for prevalent conditions such as arthritis. Learn more at zetroz.com and samrecover.com.

Media Contact:

Buse Kayar
buse@newswire.com
www.Newswire.com

Source: ZetrOZ Systems

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Bold City Heating & Air Provides Ductless Heating & Cooling Services in Jacksonville, Florida

April 27, 2022 (Global News Distribution) -

Jacksonville’s industry leader in heating and air has expanded its services.

According to the Consumer Technology Association (CTA), the ductless heating & cooling systems market size is estimated to reach 145 billion by 2026. Representatives with Bold City Heating & Air today announced that they are now providing ductless heating & cooling services in Jacksonville, Fla.

Mirza Pilakovic, President of Bold City Heating & Air, said people don’t have to live with a long and messy installation project.

“The versatility and compact equipment of a ductless split system tailors to your requirements and upholds exacting levels of efficiency, comfort, air quality, control, and aesthetics,” Pilakovic said.

The growth in smart homes, according to the CTA, is also expected to create a demand for ductless systems. An HVAC system is used in smart homes for controlling air temperature, humidity, and fresh air intake. It helps maintain better airflow and comfortable temperatures in every room. In a smart home, one can monitor the system performance and respond to system-generated alarms from local or remote locations.

Regarding how customers rate Bold City Heating & Air, the company has earned more than 600 five-star reviews on Google.

“If you’re struggling to resolve temperature control in a single room, several rooms, older home, new build, renovation project, or just about anywhere, Bold City Heating & Air has a solution,” Pilakovic said. “We don’t need to pull down walls or compromise the architectural integrity of your home in any way.”

For more information, please visit https://boldcityac.com/about-us/

###

About Bold City Heating & Air

Bold City Heating & Air is a family-owned, state-certified heating and air conditioning company located in Jacksonville, Florida. Our family has been in the HVAC service industry, in our hometown of Jacksonville, for two generations. What started as a one-truck operation and a vision to provide our community with quality and affordable heating and cooling services has grown into a full-team of HVAC experts with the same values and goals.

Contact Details:

8400 Baymeadows Way #1
Jacksonville, FL 32256
United States

Mirza Pilakovic
Bold City Heating & Air
+1 904-513-3158
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Two of the Most Well Known Names in Magic Celebrate 10 Years of Partnership

April 21, 2022 (Global News Distribution) -

World renowned candlemaker, Coventry Creations, and celebrity witch, Dorothy Morrison, pass the decade milestone in their business relationship. Combining forces in the early 2010’s, the two have produced thousands of the popular Wicked Witch Mojo line of intention candles and have shipped them all over the globe.

The partnership continues to be a natural fit as Coventry Creations is headed by one of today’s most respected practicing witches, Jacki Smith. Choosing to share her talents with the world, Smith founded Coventry Creations in 1992 to provide quality intention candles to a market lacking an authentic product. Over two million candles and 30 years later, Coventry Creations is the most well-known name in the intention candle industry.

Dorothy Morrison has been a practicing witch since the early seventies and is the award-winning author of 14 best selling books on magic and witchcraft. She’s the owner of Wicked Witch Studios, an online store specializing in handcrafted items designed for witches, and the creator of the Wicked Witch Mojo line of occult products.

When it came time to bring the Wicked Witch Mojo name to candles, teaming up with the largest and best manufacturer of intention candles made perfect sense. Together Coventry Creations and Dorothy Morrison created the Wicked Witch Mojo candles, over a dozen specially designed and formulated candles with colorful names like “Shut Your Mouth,” “Outta My Way,” and “It Sucks to Be You.”

“It’s been both a great creative relationship and a great business relationship,” said Jacki Smith, president of Coventry Creations. “When you get the opportunity to work with someone who’s talented, respected, and who shares your passion, you jump on it. Over ten years later, I’m happy I did. Not only has it been a successful partnership, it’s turned into a wonderful friendship.”

Coventry Creations will be releasing 4 limited edition Wicked Witch Mojo candles in May, just in time for Dorothy Morrison’s birthday.

About Coventry Creations

Coventry Creations is the most well known and respected intention candle maker in the world. For nearly 30 years, people have used our candles, oils, sprays, and other magical products as alternative solutions to everyday problems. Located in Ferndale, MI, we make all of our candles by hand using our own expertly formulated recipes and all-natural ingredients. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

Visit us at: https://coventrycreations.com/

Paul Stacy
Coventry Creations
3135052283 ext.
paul@coventrycreations.com
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Blu Digital Group Launches its AI-Driven Ad-Placement Detection Software for FAST and AVOD Video Platform Distribution

April 12, 2022 (Global News Distribution) -

Industry’s First Cloud-Based Ad-Marking Software using AI and Validation Enables Content Distributors to Prepare their Content for Monetization to the FAST and AVOD Market

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Blu Digital Group, Inc. (BDG), a technology company that offers cloud-based software and digital media services to the media and entertainment industry, has launched BluSpot, its fully cloud-based ad-marking software available for licensing to content distributors and digital media service companies.

BluSpot harnesses the power of AI to take any video and automatically detect ad placement opportunities for Film/TV content intended to stream on advertising based platforms (FAST and AVOD) such as scene changes, silence, black frames and more. In addition, BluSpot validates selected ad breaks based on a database of custom or predefined rules.

Within the BluSpot cloud-based user interface, detected ad breaks are validated in real-time to ensure compliance with the intended video platform destination. With advanced NLE (non-linear editing) controls, BluSpot also includes full video playback for QC review and has automatic delivery of finalized ad breaks in the target platform specification to any local or cloud destination.

“Content distributors have had to update their monetization strategies to keep audiences engaged as the streaming media marketplace has evolved from pay-per-view to subscription and now to advertising funded models,” commented George Rausch, Chief Product Officer. “Making the right choices contextually for ad breaks is crucial in order to keep your audience engaged, connected and happy. We are harnessing the power of machine learning and AI, while putting a human-in-the-loop to ensure that ad breaks enhance the viewer experience, rather than hinder it.”

BluSpot can be licensed as a standalone application, can integrate with other systems via API or be licensed with BluConductor, Blu’s project management and workflow management system for a full end-to-end digital media services solution.

Blu will be showcasing BluSpot at NAB 2022 with live use cases and demonstrations. To book a meeting, contact sales@blu-team.com.

About Blu Digital Group
Based in Burbank, California, Blu Digital Group, Inc. provides transformative digital supply chain services and software to the media and entertainment industry. The company offers cloud-based solutions focused on automated content servicing and preparation and order management to video streaming platforms. These solutions include qualifying film/TV content and optimizing digital delivery of content through its proprietary software to enable content rights holders to reach new audiences and generate additional revenue streams.
For more information about Blu Digital Group, visit https://bludigitalgroup.com

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Gas Sensor Market: Business Growth, Development Factors, Application and Future Prospects

March 28, 2022 (Global News Distribution) -

A gas sensor is a device that detects the presence or concentration of gases in the atmosphere or environment.

The Gas Sensor Market Report Emphasizes on the Major Factors and Market Trends That Fuel the Growth

ACCESS COMPLETE REPORT: https://www.alliedmarketresearch.com/gas-sensors-market

The market study incorporates an in-depth analysis of the Gas Sensor Market based on the key parameters that take in the drives, sales inquiry, market extents & share. Moreover, the report provides a detailed measurements about the drivers, growth, and opportunities that have a direct influence on the market. The report, further, focuses on assessing the market size of four major regions, namely North America, Europe, Asia-Pacific, and LAMEA. The research study is designed to help the readers with an exhaustive valuation of the current industry trends and analysis.

The report spans the Gas Sensor research data of various companies, benefits, gross margin, strategic decisions of the worldwide market, and more through tables, charts, and infographics.

DOWNLOAD FREE SAMPLE REPORT: https://www.alliedmarketresearch.com/request-sample/2410

Other important factors studied in this report include demand and supply dynamics, industry processes, import & export scenarios, R&D development activities, and cost structures. Besides, consumption demand and supply figures, cost of production, and selling price of products are also estimated in this report.

The Study Will Help the Readers-

1. Acknowledge the complete market dynamics.

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Main Offerings-

1. The report crafted by AMR on the Gas Sensor Market doles out a wide-ranging study of global market share, key determinants of the growth, country-level stance, segmental assessment, market prospects, and the major trends.

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– Threat of new competitors
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3. An explicit analysis of the driving and restraining factors of the global Gas Sensor Market is also provided in the report.

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Key Market Players-

The Gas Sensor Market also focuses on the key players operating in the sector. Their product portfolio, business tactics, company profiles, and revenue share are also perfectly delineated in the report. Finally, the study delineates the strategies such as partnership, expansion, collaboration, joint ventures, and others implemented by the frontrunners to heighten their status in the sector.

Top Market Players Change the View of the Global Face of Gas Sensor Industry: Honeywell Analytics, Sensirion, GASTEC Corporation, Nemoto Gas Sensors, Figaro Engineering Inc, MSA, Alphasense, Membrapor, Amphenol, and Dynament.

COVID-19 Scenario-

The research study showcases the thorough impact analysis of COVID-19 on the global Gas Sensor Market. The unprecedented situation had distressed the global economy and the Gas Sensor Market was impacted badly, especially during the initial phase. The report also takes in the details about the market extents during this pandemic. Moreover, the study provides a large-scale study of the policies & plans executed by the key players all over this term. At the same time, it also cites the post-pandemic scenario, since the majority of government bodies have come up with slackening measures on the existing rules, when major vaccination drives have also been initiated across the world. With this drift on board, the global Gas Sensor Market is projected get back on track very soon.

COVID-19 IMPACT ANALYSIS/CUSTOMIZATION: https://www.alliedmarketresearch.com/request-for-customization/2410?reqfor=covid

Key Market Segments

• By Technology

o Infrared Gas Sensors
o Photo Ionization Sensors
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o Metal oxide-based gas sensor
o Catalytic Gas Sensor
o others

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o Carbon Monoxide
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o Defense & military
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About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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Allied Analytics LLP
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Benefits of Press Release Distribution and Mistakes to avoid in a Press Release

March 24, 2022 (Global News Distribution) -

Press Release Distribution is one of the efficient and cost effective marketing tools that can help you spread your voice across your target audience. You can witness immense brand awareness about your company, brand, product, or service, etc which will ultimately help you to secure more customers and more sales for your organization. If you’re a small business that has just appeared on the stage and want to compete with others without any extraordinary struggle, then it is highly recommended to send out some press releases for your company. To get Benefits of press release follow the steps discuss in this article.

A lot of people wonder about what exactly a press release is. The concept of a press release is not difficult to understand, it is simple. Press Release can be defined as a piece of story that contains useful information related to your business. If you’re doing press releases, then you should keep in mind the benefits of press release.

With the help of a press release, you can let others know about new developments or updates in your services. Getting exposure towards media outlets and your target audience is the main purpose of doing a press release. But the purpose of a press release should be to educate people about yourself. More they’ll know about you, the more they’ll put all their trust in you and would love to develop a strong business relationship with you.

The main advantage of doing press releases is that Search Engine Optimization (SEO) of your website will begin to increase gradually as you send out press releases and get benefits of press release. 

When a press release gets published on different media outlets, then the number of hyperlinks included in the content also get featured on their sites as well. Through this way, you’ll get many backlinks. And also Google search crawl bots going through those sites that picked up your press release, will also track down your website through those hyperlinks in the PR. This will increase the visibility of your website across different search engines such as Google, Yahoo, and Bing, etc. And if you successfully manage to get backlinks from higher domain authority, then you are more than lucky as the SEO of your website will sky rocket within a short amount of time. This way your organic visibility will increase across search engines and thus more will be the organic web traffic.

You can create newsworthy press releases on your own if you have high level writing skills and can manually share your PRs with different publications but in case if you have a short amount of time or having difficulty in deciding to which news stations or media outlets should you send out press release, then you can consult a professional and effective press release distribution service such as Global News Distribution.

Global News Distribution is the leading press release distribution company that enjoys a very good reputation in the PR industry as it has a wide network of high authority and top rated media outlets. The best thing about Global News Distribution is that the press releases distributed by this service always get indexed in Google, Yahoo, Bing and Google News search results at higher rankings and also that the reach provided by Global News Distribution is always global.

Besides this, Global News Distribution has a team of highly professional, motivated and skilled press release writers that have years of experience in preparing newsworthy press releases related to any topic.

Though press releases are cost effective and are a great way to create massive brand awareness, you still should have proper understanding about press releases otherwise any kind of carelessness can cost you a lot. Many of the businesses still continue to repeat the same mistakes again and again due to which they lose the race against their competitors. So following are some of the mistakes to avoid in a press release:

  • Bad Press Release Headline

Headline is the most important component of any press release as it gives the benefits of press release and introduction or you can say a short hint about the topic and person to whom a press release is written. Whenever any person is about to go through a press release or search it on the internet, the headline is the first thing that he views. If the headline of a press release is dull, you will not get benefit of press release , boring and non attractive then majority chances are that 99.99% people will ignore reading your press release as they’ll begin to believe that the content will be unattractive as similar to the headline.

So try to bring some newsworthy angles and spend some time figuring out how you can make a catchy and interesting headline that will grab the attention of the reader.

  • Unnecessary Information in your Press Release

Information is the main element that is provided to readers via press releases. More the information is valuable and newsworthy, the more the people will trust you and would like to develop a solid rock business relationship with you.

Providing information is essential but including the content beyond the necessary limit will lead to the loss of interest as no one wants to waste all of their time reading the content and get nothing.

  • Not Using AP Format while writing Press Releases

AP format is the widely adopted pattern for writing press releases that has been set as standard by Associated Press, the world’s largest news organization. In case if you are not following the AP format, then you should implement this format for press release writing as soon as you can. 

The reason is that the journalists who receive a lot of PRs always follow the standard format.

Journalists will never provide coverage or publish any kind of press release that appears to be confusing and difficult to absorb. Following are some rules while writing in AP format:

  1. Always use the third person whether singular or plural
  2. For numbers from 1 to 9, write them down in a press release as alphabets whereas the above numbers should be written as numerals.
  3. There should be one spacing after punctuation or a comma between a sentence.

Global News Distribution is right there to help you out in avoiding such mistakes. All you have to do is to visit the pricing page and begin an awesome journey towards success: https://news-distribution.com/press-release-pricing/

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The Top 10 Small Business Marketing Mistakes – Choosing a Digital Marketing Firm, Website and Content Creation

March 7, 2022 (Global News Distribution) -

The blog discusses the details of online marketing, content creation and the importance of and how to choose the right digital marketing firm for a business.

SayWhat Consulting, LLC recently released part 4 of the 10 part blog series labeled “The Top 10 Small Business Marketing Mistakes.” Part 4 covers the intricacies of digital marketing including the importance of choosing a digital marketing firm, common mistakes most business owners make during that process and detailed information in reference to content marketing for your website. Properly vetting digital marketing firms is paramount to the long-term online success of businesses.

Business owners do not realize the lasting negative effects a digital marketing firm can have on your rankings, search engine reputation (if search engines trust your website) along with the role they play on client generation and retention. The importance of content creation is also discussed with simple content hacks making it much easier for business owners to create fresh and unique content for their website with ease.

Part 1 of the 10 part blog series discussed the importance of tracking all of your marketing along with truly understanding what marketing efforts are producing results so you are spending your marketing dollars wisely. Part 2 of the series covered in detail the importance for small businesses to understand how to not only generate leads but also best practices in nurturing and converting them. Part 3 focused on creating a strategic marketing budget with the understanding that a well thought out marketing budget gives your company direction, purpose and a strategic advantage over your competition. Parts 4, 5 and 6 of this series will cover the details a business owner needs to succeed online with search engine optimization, pay per click advertising, social media marketing, reputation management and more.

“Digital Marketing Firms have the distinct advantage of being able to sell you something you are not knowledgeable about.” says David Phillips, CEO and Founder of SayWhat Consulting “This makes it quite simple to sell you a dream that is not possible or realistic – knowing you will not realize it until possibly months or years after you choose them as a vendor. Without thoroughly vetting your digital marketing firm you are taking a significant risk – literally putting the future of your online marketing endeavors in the hands of a company you know little about.” For example, if their SEO methods involved ‘black hat techniques’ like link farming – your website would be penalized and it would have significant long-term damages to your company and take months and possibly years to fully recover from such an avoidable mistake.

Large and small business owners often overlook the importance of generating unique content for their digital marketing efforts. Original high-quality content is important for your long-term growth online and maintaining your high rankings on Google. This recent blog post includes considerations that business owners should weigh and some ‘efficiency hacks’ used in the past making this tedious process a bit easier. Marketing your website is a long-term investment – content for your website is also a long-term investment. Creating a strategic plan to develop unique and interesting content is smart and can be extremely cost effective if you are able to set aside 5 minutes per day or 35 minutes a week.

“Finding the right digital marketing firm sounds much easier than it is,” notes Phillips “the average company we talk to goes through 4-5 digital marketing firms prior to finding the right one costing the business thousands in website design fees, lost opportunity, time and the cost of rebuilding a website that will actually work for your business.”

SayWhat Consulting assists business owners with finding the right digital marketing firm which includes finding a list of possible companies, vetting them, interviewing them and negotiating contractual terms on your behalf as well as managing them for you. This is all part of the Business Owner Consulting Program. They also offer a free online marketing audit (for any business) if you currently have a website and are unsure how well it is performing – it is simple to sign up for at https://saywt.com/online-marketing-audit.

You can view all 4 blogs posted with the 6 soon-to-be released posts by visiting our Small Business Management and Marketing Blog. This blog series contains close to 70 pages of useful content that business owners can implement immediately in order to better their business. We hope you enjoy it and new blogs will be posted every two weeks so please subscribe!

Direct Link to This Blog: https://saywt.com/blog/f/top-10-small-business-marketing-mistakes–your-website-pt-1-of-3

More about SayWhat Consulting:
SayWhat Consulting was founded with the business owner in mind. We know that business owners are placed in impossible situations trying to master all aspects of their company including marketing, employee management, sales, lead conversion, customer service, client retention, accounting, collections and everything else.

As a business owner you may be interested in The Business Owner Consulting Program with SayWhat (https://saywt.com/consulting-program). The Business Owner Consulting Program (BOCP) is focused on providing business owners the tools needed to ensure short and long-term success by addressing the needs of that specific business and owner. One of the most popular parts of the BOCP is the marketing management package giving you the power of having a Chief Marketing Officer at a fraction of the cost to ensure all of your marketing choices are educated, cost effective, high returns and verifiable. Learn more on our website www.saywt.com.

Meet Our Founder

Our Founder, David Phillips is a successful entrepreneur and grew his business for over 13 years as well as working at two global 500 companies. Mr. Phillips has been faculty at and lectured on numerous subjects ranging from marketing to business operations at dozens of industry specific annual meetings. With over 20 years of real-world business experience – we know and understand almost every problem you are going to and have faced – along with what you will need to do to continue to grow your business successfully.

We would love to hear from you. Feel free to call us at (424) 235-8704, review our website (www.saywt.com) or you can email David directly at David@saywt.com.

David Phillips
SayWhat Consulting, LLC
+1 424-235-8704
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