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CobbleStone® Receives Highest Score Possible in Contract Negotiation With External Parties criterion in CLM Software Report by Independent Research Firm

January 3, 2022 (Global News Distribution) -

CobbleStone Software, a leading contract management software provider, received the highest score possible in the Contract Negotiation With External Parties criterion in Forrester Research, Inc.’s report: The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021.

CobbleStone Software, a leading contract management software provider, received the highest score possible in the Contract Negotiation With External Parties criterion in Forrester Research, Inc.’s report: The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021.

CobbleStone believes that its rating of 5 out 5 in the Contract Negotiation With External Parties criterion by Forrester attests to its robust digital contract negotiation features within its industry-leading CLM software solution that can help its thousands of users effectively and efficiently expedite their external contract negotiation processes.

The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021 defines a 5 out of 5 rating in the Contract Negotiation With External Parties criterion as:

“5 = The product has superior capabilities relative to others included in [The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021] evaluation, including supporting all identified features for contract negotiation, with advanced features like an online portal for real-time negotiations between parties, with lock-downs of non-negotiable clauses and AI-based risk alerts of changes.”

“We at CobbleStone Software are excited to receive the highest score possible in the Contract Negotiation With External Parties criterion in The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021 report. We are consistently finding new ways to increase our digital contract negotiation features to help further streamline our clients’ contract negotiation processes,” says Bradford Jones, Vice President of Sales and Marketing at CobbleStone Software.

CobbleStone Contract Insight® provides highly-configurable and automated contract workflows – including task escalations, clause ownership assignments, and approval routing.

To virtually ensure the right stakeholders remain abreast of language changes for review, CobbleStone Contract Insight users can receive notifications of language modifications of contract areas for which they are responsible. Such changes can trigger notifications to clause owners for review. CobbleStone Contract Insight also allows stakeholders to work concurrently within a centralized, web-enabled location – including MS Office 365 and Google Workspace connectors.

Stakeholders can receive configured email notifications of comments and applied changes to review within the centralized contract redlining location. CobbleStone Software users can exclude external counterparties from other areas of their configured CLM software platform, virtually ensuring data protection. Moreover, CobbleStone as a CLM software provider is SOC 1 and SOC 2 compliant – encouraging strong contract negotiation security. VISDOM® AI -CobbleStone’s proprietary artificial intelligence engine with machine learning – can support risk identification, including assessing risk-prone language, for optimized contract compliance and risk management.

“With CobbleStone’s thousands of software users, robust digital contract negotiation tools, and industry-leading artificial intelligence, we believe it’s no wonder why Forrester recognizes CobbleStone Contract Insight with the highest score possible in the Contract Negotiation With External Parties criterion,” continues Jones.

About CobbleStone Software:

CobbleStone Software is a visionary leader in enterprise contract lifecycle management, vendor management, eProcurement, and eSourcing software solutions that thousands of users have trusted for over twenty years. CobbleStone’s contract management solutions provide contract and vendor tracking, configurable email alerts, calendar notifications, contract workflow management, robust security options, authoring of contract templates with dynamic clauses, revenue/cost management, full-text indexing and searching, vendor/client ratings, document version control, custom reports, electronic signatures, smarter contracts with artificial intelligence and machine learning, and more.

Contact CobbleStone Software to schedule a free demo and acquire pricing information at Sales@CobbleStoneSoftware.com or call them at 866-330-0056.

To stay up to date on contract lifecycle management industry trends and news, subscribe to CobbleStone’s Contract Insights blog.

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JOSHUA HANSEN

CobbleStone Software
866-330-0056

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Electric Aircraft Market Size Focusing on Growth, Innovations, Trends, COVID-19 Impact Study and Prediction by 2028

December 25, 2021 (Global News Distribution) -

The global Electric Vehicle (car) polymers market size is expected to reach USD 418.27 Billion in 2028 and register a revenue CAGR of 66.9%

The global electric aircraft market is expected to reach USD 1,717.7 Million by 2028, according to a new report by Reports and Data. Electrical systems not only offer the capability to reduce CO2 emissions, but are also likely to unlock the potential for more energy-efficient aircraft and brand new architectures. Based on a study, if all domestic air transportation in Norway could be converted to electric power, there is a potential to reduce the emission of 1.2 million tons of CO2 equivalents. Converting to electricity is likely to eliminate emissions of greenhouse gases as well as nitrous oxides (NOx), hydrocarbons, and particulate matter.

Asia Pacific is expected to be a key revenue generating region in the forecast period. The market is projected to reach USD 67.64 million in the forecast period. Manufacturers in Asia Pacific are also trying to introduce their aircrafts in the market. In 2017, China announced mass production of their two-seater electric aircraft: RX1E. With a fully charged battery, a maximum takeoff weight of 480 kg and a cruise speed of up to 160 kilometers per hour, RX1E is projected to fly 90 minutes. The electric aircraft is expected to serve a wide range of services starting from police patrols, flight training, entertainment and mapping surveys.

Key participants include Zunum Aero, Yuneec International, Pipistrel, Bye Aerospace, Digisky, Eviation, Faradair Aerospace Limited, Airbus and XTI Aircraft Company. Boeing is a key player in the Electric Aircraft market. Recently, the company paired with Japanese government to develop technologies for light-weight next generation aircraft.

Please click the link below to get a sample report : https://www.reportsanddata.com/sample-enquiry-form/1103

Further key findings from the report suggest
Aircraft battery is projected to be one of the fastest growing component of the Electric Aircraft market. Aircrafts generally use lithium-ion batteries owing to their light weight, much higher energy density, longer cycle life, and ability to provide deep discharges. However, short-term bottlenecks in the supplies of some key metals used in the manufacturing of these batteries especially cobalt is likely to drive the demand away from Li-ion batteries to lithium Sulphur (Li-S) batteries.
Asia Pacific market is forecasted to reach USD 67.64 in 2026. The region has witnessed an increase in investment in electric aircrafts from the key investment groups. For instance: Recently, EDBI, Singapore’s corporate investor, announced joining Intel Capital and Capricorn Investment Group for the funding of the all-electric vertical take-off and landing (eVTOL) passenger aircraft by Joby Aircraft.

Click here to Enquiry before buy this report: https://www.reportsanddata.com/inquiry-before-buying/1103

For the purpose of this report, Reports and Data have segmented global Electric Aircraft on the basis of type, component, technology, range and region:

Type Outlook (Revenue, USD Million, 2018-2028)
Ultra-light Aircraft
Light Jet

Component Outlook (Revenue, USD Million, 2018-2028)
Aircraft battery
Electric Motor
Others

Technology Outlook (Revenue, USD Million, 2018-2028)
Hybrid Aircraft
All Electric Aircraft

Range Outlook (Revenue, USD Million, 2018-2028)
Less than 500kms
500-1000kms
More than 1000kms

Regional Outlook (Revenue, USD Million, 2018-2028)
North America
U.S.
Europe
Germany
Norway
Asia Pacific
China
Japan
Latin America
Brazil
MEA

Download Summary @ https://www.reportsanddata.com/download-summary-form/1103

Browse More Reports:

Carbon Filtration Systems Market @ https://www.reportsanddata.com/report-detail/carbon-filtration-systems-market

Electric Vehicle (Car) Polymers Market @ https://www.reportsanddata.com/report-detail/electric-vehicle-car-polymers-market

Automotive Hydrogen Sensors Market @ https://www.reportsanddata.com/report-detail/automotive-hydrogen-sensors-market

About us:
Reports and Data is a research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client’s make a smarter business decision. We offer intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the. Reports and Data has a strong base of experienced analysts from varied areas of expertise.

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Zib Digital Shares Top Tips For Getting The Most Out of Content Marketing Budget

December 21, 2021 (Global News Distribution) -

In today’s business landscape, content marketing is essential. Maximising the content marketing budget will help businesses capitalise on opportunities for growth and conversions.

According to the leading digital marketing agency Brisbane-wide, Zib Digital, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain specific audiences and drive customer actions.

There are plenty of channels available for targeted content marketing including podcasts, blog posts, videos, e-books and more. To help get the most out of a content marketing budget, Zib Digital advises businesses to keep their end-goal in mind, remembering that every piece of content should contribute to a specific business goal.

Zib Digital explains that it’s important for a business to know their target market as the point of content marketing is to attract the right audience and then convert them into loyal customers. Therefore, the first step to getting the most out of the content marketing budget is to establish buyer personas and understanding what makes the audience tick and the specific pain points which the business’ product or service addresses.

The next step, according to the leaders in all things digital and SEO Brisbane-wide, is to create a strategy. A content marketing strategy should address the what, the why and the when. The strategy should be revisited regularly and revised to keep up with the market, which is why it’s important to track performance analytics.

To ensure a business gets the most out of their content marketing strategy, it’s critical to keep the buyer journey front of mind. Content should be created to match every stage of the journey from ‘least aware’ to ‘most aware’.

Additionally, Zib Digital says content should be updated regularly and repurposed to suit various platforms. Employing both these tactics will help stretch the content marketing budget further.

As the premier SEO agency Brisbane-wide, the experts at Zib Digital are well versed in creating content marketing strategies that work to increase traffic and conversions. For more information, contact Zib Digital.

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Zib Digital
Zib Digital
Melbourne, Victoria
Australia
Voice: 03 8685 9290
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SmartGift Accelerates Growth, Driven by New Brand Clients and Platform Expansion Into Corporate Gifting

December 21, 2021 (Global News Distribution) -

Company’s deep know-how and experience powering consumer gifting globally gains further momentum and provides a competitive advantage to win in the corporate gifting market

SmartGift, Inc., the leaders in easy and thoughtful gifting and recognition experiences, today released an update on its 2021 progress, which is underpinned by a year of continued growth for its consumer business, as well as a strong start for its corporate gifting and employee recognition platform, Hero.

The societal and market drivers for SmartGift’s accelerated growth exist on multiple fronts. Brands continue to focus on seamless consumer experiences as part of their online strategy. Sustainability is moving to the forefront in boardrooms and businesses are seeking tech solutions that help eliminate waste. Work from anywhere creates new opportunities for platforms that empower employers, employees and clients to forge deeper relationships and make work rewarding and fun.

Through its patented “Send with SmartGift” platform, SmartGift, Inc. powers consumer gifting experiences for top brands in North America, Europe, and APAC. Shoppers can instantly send gifts via email, text, or social media without the need to guess the recipient’s shipping address or preferences such as size, color, shade, pattern, and fragrance.

During 2021, SmartGift added new clients to its consumer gifting platform, including additional top brands like bareMinerals in the US and UK. The company also expanded its existing partnerships with brands such as VF Corporation with the addition of Altra Running, and Pandora Jewelry, which added its online store in Spain to the US, Canadian, UK, German and French stores. Additionally, SmartGift, Inc. launched its corporate gifting platform Hero with 1-800-FLOWERS.COM, INC. in October.

“Our ‘Send with SmartGift’ consumer gifting platform continues to resonate with consumers and brands alike. It’s thoughtful, engaging, convenient and has a tangible impact on sustainability by significantly reducing returns and the associated waste and carbon footprint,” said Bernd Strenitz, Co-founder and Chief Product Officer at SmartGift.

“Work from anywhere created an urgent need for address-less gifting, which we see on the consumer and corporate side. Our expansion into corporate gifting with ‘Hero’ is driven by strong interest from businesses in our consumer solution and is off to a great start. Our unparalleled experience in creating engaging consumer gifting experiences combined with our technical know-how and stack puts us in a prime position to compete successfully in this market. We are tremendously excited about 2022 as we are focusing on further accelerating our year over year growth in both business segments,” added Strenitz.

Brand Partner Quotes
“After viewing the results of the partnership between VF Corporation and SmartGift, Altra Running decided to join the network of outstanding brands utilizing virtual gifting during the holiday season and beyond. The “Send as a Gift” technology has allowed us to see the deeper gifting opportunities with our customers and develop a stronger approach to marketing for our peak occasions.” – ​​Wade Litsey, Senior Manager- E-Commerce, Altra Running

“We expect the December holidays to be our biggest shopping occasion of the year because of the increased demand for statement-making and breathtaking accessories for upcoming in-person events. We are delighted to be partnering with SmartGift to facilitate a stress-free and intuitive gifting experience that allows the recipient to be wowed by their perfect gift, while also being seamlessly introduced to our brand and story.” – Martha Hernandez, Senior Digital Design/UX Manager, Brighton Collectibles

“SmartGift helps both new and existing bareMinerals’ customers send the perfect gift every time. We have seen our users in the US and UK sending, customizing, and paying for gifts within 20 to 30 minutes. These insights highlight how engaged recipients are with the experience, and we’re looking forward to the positive impact this will have on post-holiday returns and exchanges.” – Whitney Goldman, Vice President, Global Digital, Ecommerce & CRM, bareMinerals

For more information and to schedule a demo reach out at: https://www.smartgiftit.com/product/send-with-smartgift#request-demo

About SmartGift, Inc.
SmartGift, Inc. is a recognized leader in providing innovative, thoughtful and convenient gift sending and receiving experiences to major retail brands and businesses in the US, Europe and Asia through its “Send with SmartGift” consumer gifting platform and its “Hero” employee and client engagement and recognition platform. The company’s solutions enable consumers and businesses to connect and deepen relationships with friends, family, employees and clients. For more information visit http://www.smartgift.com.

Contact Author

PETER MORAN

Indicate Media
347-880-2895

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CRATIV SOLUTIONS INC. ANNOUNCES AIRTIGHT PACKAGING MADE FROM SUSTAINABLE MATERIALS.

December 17, 2021 (Global News Distribution) -

CRATIV Solutions, Inc, announces launch of airtight, environmentally friendly, child resistant packaging that is designed and manufactured in North America.

CRATIV Solutions, Inc, a trusted leader in sustainable and child-resistant packaging since 2015, is proud to announce the launch of the all new CRATIV Select; an airtight and sustainable solution servicing the cannabis market.

The CRATIV Select has reimagined the ruggedness and durability of the CRATIV Original and the sleek, pocket design of the CRATIV Slim with new airtight features.

The new Select line is designed and manufactured in North America and enables today’s manufacturers to offer a single-layer packaging solution that is airtight, environmentally friendly, child resistant and designed for automation.

“With the launch of CRATIV Select, we look to further empower our partners across the industry by providing safe and sustainable packaging that enables them to take advantage of time and cost efficiencies gained through automation.” Bill Ludlow, CEO of CRATIV Solutions continued, “our industry is highly competitive and the brands of tomorrow need an edge. The CRATIV Select designs provide this edge in a single-layer, airtight and automation ready package that is cost effective and environmentally friendly”.

CRATIV Select provides a competitive advantage for brands in the cannabis market:

Sustainable: All products are made from environmentally friendly materials.

Local: All products are manufactured in North America, eliminating long lead times and product delays.

Airtight: The Select line offers unrivaled airtight packaging, designed to preserve product integrity, enhance customer satisfaction and reduce the need for multi-layered packaging.

Automation Ready: CRATIV products are shipped in a nested and open position, enabling manufacturers to enhance efficiency through automation.

About CRATIV Solutions Inc.
CRATIV Solutions Inc. (DBA CRATIV Packaging), headquartered in Denver, Colorado, USA, provides total premium packaging solutions and services. CRATIV is a full service packaging company working together with our partners to deliver a high quality, environmentally responsible and child resistant packaging solution. CRATIV prides itself as an innovative team willing to go the extra mile to operate as Champions for Cannabis, partnering with our customers to innovate various packaging needs to meet the needs of the industry while supporting and leading productivity and sustainability initiatives. It is the action behind our words which defines us.

Links: For more information visit crativpackaging.com or find @crativpackaging on IG.
Media Contact: Ashley LeCount (720) 651-9384, sales@crativpackaging.com

Ashley LeCount
CRATIV Packaging
+1 720-633-6460

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Custom Application Development Market Seeking New Highs- Current Trends and Growth Drivers By 2027

December 7, 2021 (Global News Distribution) -

Increasing adoption of cloud-based service has been instrumental in driving the growth. However availability of open-source platforms might hamper market growth

Rise in need for business-specific software solutions majorly drives demand for custom software development services. In addition, increase in use of chatbots for custom communication in organizations enhances growth of custom software development services market.

However, initial development as well as implementation of custom software is expensive as compared to basic software solutions, which is the major challenge to the market growth. Furthermore, emergence of open-source platforms for application development is opportunistic for the market as it can empower any custom web application with comprehensive and unique features.

Download Report Sample with Latest Industry Insights @https://www.alliedmarketresearch.com/request-sample/8676

Major players analyzed include Accenture plc, Infosys, Tata Consultancy Services, Capgemini SE, Cognizant Technology Solutions Corporation, HCL Technologies Ltd., International Business Machines Corporation, Chetu, Zoho Corporation, IntellectSoftand, and NIX Solutions Ltd.

Artificial Intelligence (AI) is an essential component of all digital platforms. There is a trend of businesses to integrate advanced machine learning (ML) abilities in their applications to offer exceptional user experience. For instance, AI-powered chatbotshelp businesses to serve hundreds of customers easily.

Chatbots is one of the leading technologies among other software development technologies as it assists software to develop customer-friendly bots. Chatbots are emerging as easiest &fastest way and a complete solution for establishment and maintenance of custom communication with an ease of business. It can be observed that number of entrepreneurs are growing along with their businesses; and there is a definite requirement of chatbots. With an increase in chatbots development trend, custom application development market flourishes.

Prime Benefits from this Research Report:

• This study presents the analytical depiction of the global custom application development industry along with the current trends and future estimations to determine the imminent investment pockets.

• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global custom application development market share.

• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global custom application development market growth scenario.

• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.

For Purchase Enquiry: https://www.alliedmarketresearch.com/purchase-enquiry/8676

Similar Reports:

1. Application Development Software Market

2. Rapid Application Development Market

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

AMR launched its user-based online library of reports and company profiles, Avenue. An e-access library is accessible from any device, anywhere, and at any time for entrepreneurs, stakeholders, and researchers and students at universities. With reports on more than 60,000 niche markets with data comprising of 600,000 pages along with company profiles on more than 12,000 firms, Avenue offers access to the entire repository of information through subscriptions. A hassle-free solution to clients’ requirements is complemented with analyst support and customization requests.

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Arthur Freydin Talks Role of E-Commerce Marketing in an Economic Downturn

November 23, 2021 (Global News Distribution) -

Recent economic downturns provided e-commerce with a growth opportunity, and Arthur Freydin explains how ad spend helped.

The COVID-19 pandemic tested many sectors of global society and numerous industries. As the human tragedy unfolded, supply chain weaknesses, ill-advised inventory management, and other factors combined to close some businesses and elevate others.

Many of the businesses thriving during shutdowns and excelling as the economy rebounded and inflation later soared were e-commerce businesses.

Arthur Freydin, an NYC-based performance marketing specialist, is an expert on leveraging ad dollars to help e-commerce companies experience massive growth in a short time period. Many of these e-commerce firms helped set themselves apart with savvy ad investments and unique marketing to grab the attention of consumers overwhelmed with options.

Instagram and Facebook ad spend with Arthur Freydin’s approach

According to the 2019 HubSpot State of Marketing Report, Facebook ads provided the best return on investment in the business when compared to other web-based platforms, such as Google ads. Arthur Freydin specializes in paid advertising across social media platforms and focuses on Meta’s Facebook and Instagram platforms to scale sales.

Advertising via these social sites helps companies connect with a large pool of potential customers based on strategic targeting. Reaching customers hovering near the top of the funnel creates the opportunity for explosive growth.

For businesses just getting started in this space, Arthur Freydin begins with ad spends as low as $3,000 per month. As the business grows and sales increase, spending increases to over $100,000 per month to fuel new customer acquisition and increase brand awareness.

In the small business space, the potential for a budget to grow so high can be daunting, making it important to partner with a noted firm for campaign management. The business is then free to focus on managing sales, securing products, and providing customer service as the ad firm manages changes in social media advertising and crafts strategies that make it possible to pivot in adverse times.

Ads in economic downturns

Historically, increasing ad spend in economic downturns is a positive marketing strategy. It worked pre-digital ads and has maintained its efficacy in e-commerce for a few reasons. The most important is it helps put or keep products and services on consumers’ radars. If consumer discretionary spending is limited, it’s more important to stand out and secure a portion of those dollars.

E-commerce stores fold in the best of times, but an economic downturn can expedite the process. This creates a unique opportunity for businesses surviving or thriving to grab a larger share of the market through strategic launching of new products or targeted spend ready to reach a customer base looking for a new option.

Arthur Freydin reports decreased competition may also mean reduced ad costs, making it possible to reach even more leads with a set amount of advertising dollars.

CONTACT:

Caroline Hunter
Web Presence, LLC
+1 7865519491

SOURCE: Tandem Marketing

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ZorForum Awards Third Franchise to Fractional CMO Eric Mayers

October 27, 2021 (Global News Distribution) -

Marketing and Brand Strategy Expert Joins Peer Sharing and Networking Franchise as Franchisee #3

ZorForum, a “first-of-its-kind” peer sharing and networking franchise connecting emerging franchisors with the tools, resources, and knowledge they need to thrive, recently announced that Eric Mayers, a leading franchise marketing expert, consultant, and Fractional CMO with more than 15 years of experience, has been awarded their third franchise.

Though not a newcomer to marketing at the ripe old age of 38, Eric is relatively fresh to the franchising space. His first experience in franchising was as a franchisee with an emerging franchise brand that had some success. However, his franchisor ultimately succumbed to one of franchising’s dreaded blind spots, the kind that ZorForum helps its members avoid.

“To paraphrase a saying from one of my mentors, Willie Jolley, a setback isn’t a death sentence,” said Mayers. “A setback can be a setup for a comeback… it all depends on how you look at it. The world of Franchising is full of unknowns, blind spots, and proverbial landmines. I firmly believe that any Franchise Executive can benefit from the ability to tap into the collective knowledge, experiences, and new perspectives from peers who are also navigating their way to franchising success. ZorForum gives its members exactly that, access to the support, the accountability, and the community they’ll need to minimize the potential for failure and maximize the potential for franchising success.”

According to Stan Friedman, ZorForum Co-Founder and Managing Member, “Eric Mayers is the perfect fit as franchisee #3.”

“Eric has the empathy required to help others succeed and the passion to help others avoid some of the mistakes made by his previous franchisor,” said Friedman. “ZorForum is built to tap into the distinct advantages that diverse perspectives give and that goes for our Members and our Franchisees, more commonly known as ‘Moderators.’ It’s the job of a ZorForum Moderator to help facilitate the flow of the meeting so that it pulls the best out of everyone and maximizes the value for each of the members. I’ve personally seen Eric get the best out of Franchise Executives and have every confidence in his ability to do so for ZorForum members as well.”

With Mayers on board, Friedman, along with Dave Pazgan and Graham Chapman, his fellow ZorForum Co-Founders and Managing Members, believes that applications for franchises and peer group membership will continue to rise. The trio of founders expect to build on ZorForum’s successful launch by awarding several more franchises in Q4 and recruiting 200+ members by the end of 2021.

“There has been a steady stream of inquiries for the past couple of months as more and more people are hearing about ZorForum,” said Friedman. “I’m already speaking with dozens of emerging franchise leaders about becoming members, and many of my peers have expressed interest in moderating their own ZorForum groups. Collectively, we’re building a vibrant and inclusive community that fills a void for emerging franchisors, and we couldn’t be more excited.”

For more information about ZorForum, please go to https://zorforum.com/.

For emerging franchisors interested in joining a ZorForum group, please go to https://zorforum.com/#waiting-list.

For experienced franchise professionals interested in ZorForum franchise opportunities, please go to https://zorforum.com/become-a-franchisee.

###

About ZorForum

ZorForum was originally conceived in 2013 as a “meeting of the minds” executive group by a collection of emerging franchisors interested in helping one another. Dave Pazgan was part of that group. Today, Graham Chapman and Stan Friedman have joined Pazgan and morphed ZorForum into a network of peer groups custom-built for emerging franchisors. These groups, moderated by ZorForum franchisees, all industry pros themselves, will participate in monthly Forum style peer meetings that also feature networking opportunities for its members. Collectively, ZorForum will provide unparalleled access to the best practices and the brightest minds within the franchising space. Monthly virtual meetings will feature networking, deep dives, and guest speakers. Ongoing communications, and a growing library of cloud-based, intellectual capital, will be shared via a private platform.

ZorForum is currently offering franchise opportunities to industry veterans eager to lead their own ZorForum mastermind groups. Through expansive, but well-vetted, recruitment efforts, ZorForum plans to award multiple franchises to these passionate luminaries and grow their membership base to 200+ by January 2022.

For more information about ZorForum, please go to https://zorforum.com/.

SOURCE: ZorForum

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Employee Retention Woes Playing Havoc with Marketing Data

October 27, 2021 (Global News Distribution) -

The impact of COVID-19 continues to send shockwaves throughout the business world, with marketing being no exception. Navigating the ongoing employee turnovers can be a challenge, but Sky Cassidy, CEO of MountainTop Data, shares how clean data will be of help to all.

From data collection to creating B2B lists for potential leads, marketing has been seriously impacted by the COVID-19 pandemic. The biggest factors being the increase in people working remotely and the phenomenal turnover rate businesses are experiencing. Recent statistics have shown that one-third of new employees are quitting after about six months.(1) According to the federal Job Openings and Labor Turnover Summary, a record 4.3 million workers resigned in August 2021.(2) Only 13.4 percent of workers were still logging on from home by the final month of summer.(3) Despite this small percentage, a much larger portion still finds a work-from-home option attractive, and that may just be the key to retention. 74 percent of workers say that having a remote work opportunity would make them less likely to leave a company, and 64 percent of recruiters report that being able to pitch a work-from-home policy helps them find high-quality talent.(4)

These factors have made it exceedingly difficult to collect reliable information for direct B2B marketing, largely due to the challenge of how to manage such constantly shifting data points. “I think individuals have more freedom of choice now than they did in the past for work, which makes information a lot more difficult to procure,” explains Sky Cassidy, CEO of MountainTop Data. “New data points are coming in, but you can’t mail somebody something at the office because this person is not even in the same state as the company’s office anymore and that information isn’t available.”

This new reality adds another layer of difficulty to keeping B2B lists of potential leads up to date. While it isn’t the employers who are unhappy with employees—approximately 60 to 70% of all the turnover is voluntary (5)—the turnover situation is getting more chaotic. It also means that data companies will have to work harder and more diligently than ever, which could open the door for unethical companies to collect information in ways that are not above board. Cassidy emphasizes that the need for transparency is dire to avoid Trojan horse scenarios where bad actors hide their data collection intentions behind the sale of a product to trick consumers. Companies must respond to these practices with more diligence and data competence. Targeted B2B marketing data from a source that is aware of the changes in data is one way to address the increasingly scattered nature of business contact information, Cassidy notes.

“Moving forward, people need to know more—they need to know the likelihood that the phone number is accurate, that the email is accurate, that the contact’s actually at that company. Data collection is becoming a hunt and to be successful one needs two things: patience and transparency,” Cassidy says.

About MountainTop Data:
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality, they were the first company to guarantee the accuracy of their licensed data and business emails. They provide marketing lists, data cleaning, data appending and data maintenance services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com.

1. “19 Employee Retention Statistics That Will Surprise you (2021)”; Apollo Technical; July 30, 2021; apollotechnical.com/employee-retention-statistics/
2. White, Martha C.; “A record 4.3 million workers walked off the job in August”; NBC News; October 12, 2021; nbcnews.com/business/economy/record-4-3-million-workers-walked-job-august-n1281377?utm_source=nextdraft&utm_medium=email
3. Godfrey, Elaine; “Another Truth About Remote Work”; The Atlantic; September 20, 2021; theatlantic.com/politics/archive/2021/09/work-from-home-numbers/620107/
4. Steward, Jack; “The Ultimate List Of Remote Work Statistics for 2021”; Findstack; September 21, 2021; findstack.com/remote-work-statistics/
5. Ariella, Sky; “27 US Employee Turnover Statistics [2021]: Average Employee Turnover Rate, Industry Comparisons, And Trends”; Zippia; September 9, 2021; zippia.com/advice/employee-turnover-statistics/

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Advertise.com CEO, Daniel Yomtobian, on the Use of Big Data in Advertising

October 16, 2021 (Global News Distribution) -

In marketing, it is easier to attract consumers once the target audience is recognized. But, doing so is difficult, and this is why Big Data became such an important advertising tool, Daniel Yomtobian explains. “Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,” Daniel Yomtobian adds.

Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.

It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”

Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Contact Information:
Advertise.com
Daniel Yomtobian
info@advertise.com
15303 Ventura Blvd Ste 1150
Sherman Oaks, CA 91403
+1-800-710-7009
https://www.advertise.com

SOURCE: Daniel Yomtobian

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