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Top Five Digital Skills That Businesses Need

April 14, 2021 (Global News Distribution) -

Online assessments show the skills gaps teams need to fill

Covid-19 restrictions may be drawing to a close but forecasters predict that online sales will continue to soar.1 Questionmark, the online assessment provider, has identified the top five skills that workers need to market and sell products online.

“Businesses have moved quickly to ensure they can sell their products and services online. To remain competitive, they must ensure they sharpen digital skills among the workforce.” Tweet this

Analysts project that e-commerce sales will rise by 67% by 2025.2 Firms must sharpen their skills to remain competitive.

Questionmark has identified the core skills that businesses require to market and sell their products and services online:

  1. Content creation – gone are the days when creativity was the preserve of specialists. Snappy sentences and carefully cropped pictures are essential to online marketing.
  2. Cybersecurity awareness – the more people engage online, the more vulnerable an organization is to cyber-attack. 95% of cybersecurity breaches are caused by human error.3
  3. Data literacy – the more interactions are digitalized, the greater the data trail. Workers who know how to read and understand data can use it to improve their performance.
  4. Considered communication – be it the right tone for a tweet or managing a sales meeting on Zoom, workers must think through how they interact with their audiences.
  5. Internet knowledge – a basic understanding of how the internet works helps shape good decisions on search engine optimization and online advertising.

Lars Pedersen, CEO of Questionmark said: “Businesses have moved quickly to ensure they can sell their products and services online. To remain competitive, they must ensure they sharpen digital skills among the workforce.

“Measuring staff skills with online assessments can give employers the information they need to make better decisions on training, development and recruitment.”

The Questionmark Digital Marketing Knowledge Test gives employers information on the strength of digital marketing skills across the workforce. With this information, employers can make better decisions around training and career development among their current team. When recruiting into digital marketing roles, the test will help hirers identify which candidates are worth putting through the final stages of the process.

www.questionmark.com

Ends

Notes to editors

About Questionmark

Questionmark unlocks performance through reliable and secure online assessments.

Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequalled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.

Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark’s cloud-based assessment management platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., Australian and European-based data centers.

1 https://www.techrepublic.com/article/most-senior-leaders-cant-define-digital-transformation/
2 https://www.oberlo.co.uk/blog/ecommerce-trends
3 https://www.cybintsolutions.com/cyber-security-facts-stats/

Contacts

For more information:
US: Kristin Bernor, external relations: Kristin.bernor@questionmark.com +1 203.349.6438
UK: James Boyd-Wallis: james.boyd-wallis@fourteenforty.uk +44 7793 021 607
Australia and New Zealand: Chelsea Dowd: chelsea.dowd@questionmark.com +61 2 8073 0527

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Now Unveiling The Future of Online Marketing

April 12, 2021 (Global News Distribution) -

Knighthood Design Studio has been the top tier provider of all things web including web development, marketing, design, and content creation.

The recent current events that have unfolded over the past year have taught us a lesson; the importance of shifting business operations online, which otherwise can cost business owners dearly if they’re unwilling to adapt. The future of success in business belongs to those who understand the power of leveraging an online presence to drive business growth.

That’s why the team at Knighthood Design Studio, who have always been early adopters of new technologies, have unveiled new packages that are specifically geared to help businesses set up a professional online presence in order to adapt to the ever present need to shift operations online. The new offerings include comprehensive packages in web design, web development, business marketing, and content creation.

There are nearly 2 billion active websites on the internet, meaning first impressions are hugely important. Web design is the number one factor that contributes to either a positive first impression or a negative one according to 94% of online users. Even the credibility and reputation of your business can be seriously undermined by a lackluster website. However, design isn’t the end-all be-all either. Estimates pinpoint that nearly $2 billion is lost annually due to poor website performance and user interface.

At the helm of Knighthood Design Studio is Ethan Parsa, with over a decade of valuable experience in web design and development. All inhouse projects are developed with an emphasis on user friendly designs, compelling copy, and a customer-centric experience geared towards maximizing sales. With his bonafide expertise in SEO, marketing, website design and development, he takes his passion for effective storytelling and uses that to drive new leads and more sales for all his clients.

Situated in sunny Orange County, Knighthood Design Studio is committed to driving business growth for its valued clients with a wide array of offerings in web design, web development, business marketing, and content creation. Ethan Parsa and the team have years of experience in delivering excellence in web content that equates to more leads and greater sales. Contact Knighthood Design Studio today for the ultimate one-stop-shop for all your marketing needs in the digital age.

Contact Information

Ethan Parsa
Knighthood Design Studio
Irvine, CA
United States
Voice: 949-290-8556
Website:Visit Our Website
Blog:Visit Our Blog

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Popular fashion brands AND & Global Desi launch their first-ever fragrance series in collaboration with Ajmal Perfumes

April 10, 2021 (Global News Distribution) -

House of Anita Dongre launches its signature fragrances that define the spirit of the AND & Global Desi women. An endeavor is undertaken with the expertise of Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience.

AND, Global Desi and Ajmal Perfumes have co-created the fragrance lines through extensive feedback from over 600 loyal consumers of the brands. Out of a multitude of fragrance samples, 8 fragrances were finalized for each brand respectively. These 8 fragrances were then sent to their outlets located across India for their loyal consumers to experience. The perfumed bouquet that came to be the brands’ signature scents were the ones that their loyal consumers consistently picked as the best out of the carefully curated samples. The scents outline the ethos of the two brands AND reflecting the fiercely independent and confident persona and Global Desi imbibing notes of wanderlust and artistic whimsy.

“AND & Global Desi have always aimed at creating fashion that is accessible, empowering, and inclusive for the evolving Indian woman. To create unique and quality fragrances, a partnership with a market leader like Ajmal Perfumes is another step in that direction,” says Anita Dongre, Chief Creative Officer, House of Anita Dongre.

Commenting on the collaboration, Abdulla Ajmal, Business Mentor and Perfumist, Ajmal & Sons – India, said, “We are the only farm-to-fragrance perfume house in the world with access to raw materials and ingredients grown in our plantations in India. This is because we are growers first. We respect craftsmanship. We have over seven decades of experience in crafting signature fragrances for some of the biggest fragrance houses, worldwide. With this collaboration, we wanted to create a special line of fine fragrances tailored-to-perfection for Indian sensibilities. We have delved into the universe of olfactory ingredients that is familiar and comforting to the Indian sensibilities, and along with that, driven by the feedback from AND & Global Desi consumers, we experimented with the tried-and-tested classic fragrance pyramids to create a line spanning over 16 fragrant compositions meant to evoke your memories and emotions.”

Kavindra Mishra, Managing Director, House of Anita Dongre said, “AND & Global Desi are extremely customer-centric brands that have established themselves as household names over a period of time. As brands led by innovation, we were on the lookout for the next customer experience that would elevate our offerings. It was then that we decided to partner with Ajmal Perfumes that shared the same values as ours built on a strong DNA, heritage, and legacy.”

Elaborating on the retail strategy, Saurav Bhattacharya, President – Operations, Ajmal & Sons – NHA Division, India, said, “This collaboration allows us to introduce high-quality fragrances at an accessible price point with complete control over quality that reflects in the final product. The Body Mist is an interesting category priced very attractively to serve as an invitation for potential and aspiring AND & Global Desi consumers to enter the perfumery segment. With quality and pricing as the key components, the co-brands will offer 28 different products across EDP and Body Mist categories, which will retail across online and offline channels. For online, the aim is to launch the product on top e-commerce platforms, and for offline, the brand plans to expand the business to 1500+ Points of Sale, which include AND & Global Desi exclusive brand outlets, apparel multi-brand outlets, beauty stores, and Ajmal owned stores.”

AND FRAGRANCES crafted by AJMAL

AND Fragrances are designed to appeal to well-traveled, fiercely independent, confident women who are drawn to fluid silhouettes, soft colors & botanical elements. In tune with the garments, these delicate floral fragrances are designed to be glamorous yet comfortable. Cheerful, Romantic, Carefree & Enigmatic – the fragrances are inspired by the many shades of the AND woman. The range comprises of 4 Eau De Parfums and 4 Fragrance Mists.

Price Points: EDP: 100 ml is for INR 1800; 50ml is for INR 1200 | Body Mists: 200 ml is for INR 400

GLOBAL DESI FRAGRANCES crafted by AJMAL

Global Desi fragrances, comprising of 4 Eau De Parfums and 4 Fragrance Mists that capture the free-spirited, alluring, mystical and independent essence of the Global Desi Woman. A tribute to her artistic expression, each fragrance from the Global Desi range, is mindfully created to cast an olfactory spell that conjures up impressions of the wonderland that exists in her heart and soul, a place from where she derives her grit and charisma.

Price Points: EDP: 100 ml is for INR 1600; 50ml is for INR 1000 | Body Mists: 200 ml is for INR 350                                   

The fragrances are available across India in all AND & Global Desi exclusive stores, brand websites www.andindia.com, www.globaldesi.in, https://in.ajmalperfume.com, and 3rd party e-commerce platforms alongside Department Stores.

About Global Desi:

Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives, and breathes the vibrancy of India prints and influences will find a little bit of herself in this label.

About AND:

AND makes up-to-the-minute global styles for the contemporary Indian woman. It is India’s exclusive western wear label that caters to the sensibilities of the go-getter Indian woman. AND understands her sense of fashion, comfort, and self with equal ease.

About Ajmal Perfumes:

At Ajmal Perfumes, the art of perfumery is crafted into a science of everlasting memories through their fragrances.  Ajmal stands strong as a corporate entity with a vast portfolio of over 300 of the finest and most captivating fragrances. The brand has a strong retail presence with over 240+ exclusive retail outlets across the GCC and the World.  Ajmal also has a presence on the international front; currently exporting to 45+ countries across the globe and with an exclusive presence through select 30 global Duty-Free locations and International Airlines.

In India, Ajmal Perfumes is available at 3000 Points Of Sale across a mix of channels which comprise Modern Trade, E-commerce, General Trade, Multi Brand Outlets and Owned Retail. Ajmal Perfumes are now available at select stores in Shoppers Stop, Dabur NewU, Parcos, The Olfactive, JadeBlue, Wellness Forever amongst others. In e-commerce, Ajmal is present across approximately 40 sites where Ajmal is one of the biggest single-brand perfumery house.

Media Contact

Ajmal & Sons
9987824113
Sakinaka, Mumbai
https://in.ajmalperfume.com/

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FieldMetrix’s Job Card App Helps Businesses Provide Proof of Delivery

April 7, 2021 (Global News Distribution) -

An industry leader in software for businesses has expanded its services with proof of delivery.

Representatives with FieldMetrix announced today that its Job Card App now helps businesses provide proof of delivery.

“Proof of a service or delivery can be more than just a signature capture,” said FieldMetrix CEO and Co-Founder Derek Mitchell. Barcode scanning and photo capture can also be a part of the quality service supply you offer.”

FieldMetrix, which recently celebrated 10 years in business, provides software that runs on the web and Android devices that enable companies to use mobile forms to capture data in the field. Data is visible in real-time on the company’s web interface that captures inspection forms, equipment maintenance checklists, signatures, and more.

FieldMetrix’s specialties include: customizable mobile forms, ad-hoc field data capture, reports, and assign field tasks to mobile workers.

Mitchell explained that the proof of delivery happens in just three quick and easy steps.

1. Send jobs to your field employees for them to complete on their device.

2. Use your Android device to capture signatures, barcodes, and pictures.

3. Email your clients with proof of delivery when the job is complete.

“Companies today are delivering more and more products and relying on companies to manage, distribute and deliver those products to their customers,” Mitchell said, before adding, “Customers, too, have new expectations when it comes to deliveries. Not just in timeframes but in how packages are delivered and received. And to handle all of these demands, companies need proof of delivery software applications that don’t just work, but change how they do business.”

But that’s not all. FieldMetrix is also now converting sample paper-based job cards into electronic reports for free for new clients. Electronic forms and job cards eliminate accuracy errors and provide real-time results.

“We’re offering this for free for new clients because customers seem to have a ‘moment of truth’ when they see their own job card or inspection list in PDF format with a picture, signature, and GPS fix,’” Mitchell said. “Your phone is increasingly becoming an important tool for business activities.”

Mitchell went on to question, “Are your field technicians completing their work on their Android phones?” If so, Mitchell noted, “They can track SLA compliance and reduce the cost of time finding completed work. Imagine having the peace of mind knowing you have met your SLA goals, and your technicians have completed their work scheduled for today, and the PDFs of the job cards or maintenance work are already in your inbox.”

Mitchell explained that FieldMetrix can create custom reports that allow for easier reading and understanding of what is really happening on the ground. This gives users the ability to respond more quickly and accurately using the information they have gathered in the field.

The company spokesperson reiterated that the PDF reports of all work done in the field are automatically emailed to clients or field service management within minutes of completion.

“If you would like us to show you what yours could look like, send us a copy of your job card to support@fieldmetrix.com, and we will convert it,” Mitchell said.

For more information, please visit https://www.fieldmetrix.com/About and https://www.fieldmetrix.com/blog/ListAllPosts.

Field Metrix

FieldMetrix’s software allows businesses to provide proof of service without an extensive IT infrastructure. You can manage and monitor the progress of work by field service technicians. No more lost paperwork! FieldMetrix has served over 2,388,467 job cards containing more than 3,473,178 GPS fixes. Total cost savings to our clients is approximately 156,072 days for their field technicians.

Contact Details:

1321 Upland Drive
Suite 5539
Houston, Texas 77043
United States

Ground Floor, Liesbeek House
River Park, Gloucester Rd
Cape Town, WC 7700
South Africa

Derek Mitchell
FieldMetrix
+27 21 680 5007

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Conscious Items Releases Soul Cleansing Black Obsidian Bracelet

April 7, 2021 (Global News Distribution) -

This item is available in four variations and works to ground the wearer through their base chakra

Curators of healing stones and mythic accessories, Conscious Items, has unveiled the newest in their line of gemstone bracelets: black obsidian. The Soul Cleansing Black Obsidian Bracelet is now available in four different variants, coming with a choice of two mystic insignia and with either black or rainbow obsidian. These bracelets work to align the wearer with their base chakra and promote the stability of one’s self, by dispelling falsehoods and giving the user the power to see the truth.

Conscious Item’s Soul Cleansing Black Obsidian Bracelet

Black obsidian is intended to cleanse the soul more thoroughly, and delve deep into your core to pick at your infinite layers.

Obsidian is a volcanic glass found in many places around the world, and is created in the fires of the earth’s mantle. This produces an ebony stone with a glassy texture to it that appears infinitely deep to the eye, and can even contain hints of color within as well. To this end, obsidian is well-regarded for helping to center the user, allowing them to resonate with their base chakra and shield themselves from negativity. With its reflective surface it also aids in deflecting falsehoods and helping one to seek the truth, for greater balance within their life.

This Soul Cleansing Black Obsidian Bracelet can be purchased with either pure black obsidian or rainbow obsidian, the later of which has hints of color dancing through its facets. These both offer the same healing powers, but approach them in different ways, as the wide spectrum of rainbow auras offers a gentler approach to purification. Black obsidian is intended to cleanse the soul more thoroughly, and delve deep into your core to pick at your infinite layers.

Additionally, this bracelet can feature either the insignia of a phoenix or a dragon, the former of which is 10 millimeters in diameter and the latter being 12 millimeters. The phoenix is a mythical creature that has come to represent positive transformation and regenerative energies, primarily with a feminina aura. Compliment to that, the dragon is an energy guardian that symbolizes masculinity and harnesses energy, protection, and strength. Accordingly, the bracelets vary in length slightly, with the phoenix stretching 16 centimeters around the wrist, and the dragon spanning 19 centimeters.

As with all products, Conscious Items pledges to plant a tree for every bracelet sold, as part of a partnership with Trees for the Future, and are nearing a quarter of a million total trees planted. In addition, this item is produced with 100% genuine stones and includes a 30-Day happiness guarantee; if you are unhappy with your order you are free to return it within 30 days. These items are available to be shipped worldwide, and our website guarantees safe checkout with any major credit card or PayPal.

Contact Author

GR0 AGENCY
GR0
(407) 920-4857

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Chef Jade’s International Plant Based Recipes Give You The Escape You Need

April 5, 2021 (Global News Distribution) -

It’s like a mix between No Reservations and Chef’s Table, but animated!

Chef Jade’s Journey is a new animated series aimed at teaching kids about self discovery, travel and cooking. The show is hosted by Chef Jade, a Virtual Influencer that launched in 2020 on various social media platforms. She’s described as a multi-racial female in her early twenties, with wild curly hair and a personality that can be compared to a mix of Michelin star chef Dominique Crenn and the late Anthony Bourdain. Jade is accompanied on her travels by her lovable sidekick, Zelda, a Boston Terrier whom she found on the streets of Berlin, Germany during her travels.

Chef Jade
Jade And Zelda In The Kitchen
Chef Jade and Zelda

In the first season of Chef Jade’s Journey, viewers will be taken to 12 countries where she has biological roots, including Italy, India, United Kingdom, Mexico, Brazil, Jamaica, Japan, China, France, Greece and Germany. Jade’s adopted, a fact her parents shared with her at an early age. She has always had questions about her make-up and promised herself that she would go on a journey of discovery after she graduated from culinary school. The first part of our world tour involves tracing her lineage all the way back to her great-grandparents. Viewers will get a chance to learn about each place she’s traveling to and why the food is so unique to it. She’ll be cooking everything from traditional Mexican Tacos to a traditional Banoffee Pie. All recipes of course will be in a meatless format since Jade herself is Vegan and will host on her website https://www.cookingwithjade.com/

Debuting at a time when families have developed more in-home hobbies, Chef Jade’s Journey plans to aid in the cultivation of these hobbies and be a source of more layered educational content for their kids. It will also act as a window into other worlds and cultures.

“We’re so excited to bring this animated series to the world! Each member of our team, which spans across the globe, understands how important a character like Chef Jade can be to young kids who are transition from their parental bubble to the unknown world”, says Tori Arnold, Chief Operating Officer of Jade and Zelda, LLC

ABOUT Jade and Zelda, LLC.
Founded in early 2020, Jade and Zelda are run by Tori and Brandon Ross. The married couple saw the possibilities of the Virtual Influencer space early and realized that these characters can deliver information on many topics, without the baggage of issues that typically shadow a person in the “real world”. This particular character was created to connect to younger audiences who may have questions related to identity.

Contact
Gregory Quincy
Jade and Zelda, LLC

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Lancashire-based Inbound Marketing Agency Digital 22 Sets Down Canadian Roots

April 3, 2021 (Global News Distribution) -

Largest of its kind in the UK and already servicing over 13 countries, Digital 22 has acquired a Canadian agency to extend its expertise.

Digital 22, an inbound marketing agency in Clitheroe, has recently acquired Canadian Agency, Larmahil. From its humble beginnings in an office with six people, they’re now expanding their reach via acquisition and opening a new office in Nova Scotia, Canada. This is just the first step in their overseas expansion, with this spectacular location the perfect debut.

“Bringing in the expertise of Larmahil to Digital 22 enables us to do even more with HubSpot, while expansion into Canada is another step on our journey to internationalise the HubSpot and inbound expertise we can bring to companies”.

After starting as a hungry, search-focused digital marketing agency in 2011, Digital 22 switched exclusively to offering HubSpot and inbound marketing services. Since then, the company has gone from half a dozen employees in 2014, to 45 and counting in April 2021. With three new additions set to join the team during the acquisition from the 1st of April, there’s no sign of slowing down for this agency.

Since their infancy, they’ve quickly become one of the biggest contenders to the inbound marketing movement. Recently obtaining the highest tier, Elite, only the top 0.1% of service providers hold the title.

They’re renowned in the UK, whether it’s for hosting free marketing events or working with a diverse set of clients in over 13 different countries. Now they aspire to be present in more locations, servicing more time zones and offering additional expertise and products in their arsenal.

“This is a really exciting time for Digital 22 and something I’m personally very proud to be involved with,” says Rikki Lear, Founder and Co-Owner of Digital 22.

“Bringing in the expertise of Larmahil to Digital 22 enables us to do even more with HubSpot, while expansion into Canada is another step on our journey to internationalise the HubSpot and inbound expertise we can bring to companies”.

Sharing a similar ethos centered around growth and development, this move aims to benefit both agencies and their individual goals. However, it wasn’t a done deal from the get-go. The partnership advantages were only realised after getting to know the team behind the title.

“I met with several other top-level HubSpot partners and considered as many as six different offers. It was then clear that Rikki, Mark and the rest of the Digital 22 team shared the same vision for what’s possible with HubSpot. “ Jake McLaren, formerly Larmahil, now Head of Product Development at Digital 22, reflected.

“There was an inexplicable comfort level from the very first meeting right up to signing the documents. I knew I was joining a team that shared my values and a company I would enjoy working for.”

With the Canadian acquisition just the start, the homegrown agency situated in the heart of the Ribble Valley is keen to continue its growth.

Contact Author

TIFFANY PAYNE
Digital 22
+44 7460718299

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Calm In Your Palm® Announces Launch of Hoppy & Poppie PinkCheeks Line of Emotional Intelligence Books and Toys for Children as Young as Newborn

April 2, 2021 (Global News Distribution) -

New Downloadable Guides Provide Parents with Knowledge to Effectively Teach Children to Thrive Emotionally, Socially and Academically

Hoppy & Poppie PinkCheeks

Calm In Your Palm® announced today the launch of its Hoppy & Poppie PinkCheeks line of products and educational materials designed to help parents equip their children with skills that can help them thrive socially, academically, and emotionally. Parents can effectively teach emotional intelligence (EI/EQ) skills as early as the newborn stage with these new products that provide the ideal platform to instill those skills.

The Hoppy & Poppie PinkCheeks brand helps parents teach newborns, toddlers and preschoolers about their emotions through adorable character-based products and Hoppy & Poppie PinkCheeks EQ Guides. The engaging world of Hoppy & Poppie PinkCheeks characters and products can set any child on a solid learning path toward high emotional intelligence. These products will help parents feel good knowing that they have invested in exactly what they and their children need to thrive.

The Hoppy & Poppie PinkCheeks brand helps parents teach newborns, toddlers and preschoolers about their emotions through adorable character-based products and Hoppy & Poppie PinkCheeks EQ Guides.

To achieve this EQ education, the Calm In Your Palm team is now bringing you into a world of engaging and empathetic characters. The products include the main characters who are grasshopper twins named Hoppy & Poppie PinkCheeks and their Bug Island friends – Maestro Humphrey Hummingbird, Aunt Andie Ant, Betty Bee Queen, Chief Franco Firefly, King Walt Worm, Doctor Spinner Spider, Granny Sundee Sunflower and Patoo the Flying Blanket. The Hoppy & Poppie PinkCheeks product line includes board books, plush toys, a blanket and emotion wristbands as well as gift sets including unique combinations of each product. Each product is designed to help teach children EQ including how to name, understand and manage their emotions and those of others including happy, sad, scared, excited, angry, calm and many others.

Each product is available at HoppyPoppie.com and amazon.com

Founded in 2012, Calm In Your Palm is a company on the forefront of helping parents understand that Emotional Intelligence (EQ) can be taught to babies and toddlers. Their Hoppy and Poppie PinkCheeks characters and products set children on the path towards high EQ which will help them to thrive socially, academically and emotionally. For product information visit HoppyPoppie.com and also view Hoppy & Poppie PinkCheeks EQ Guides, available on the website as downloadable guides for educating parents on how to role model and teach their babies and toddlers emotional intelligence.

Contact Author

LISA MCKENDALL
McKendall Communications
+1 (310) 991-6737

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Full Funnel Marketing Solutions from RTB House Win Prestigious AI Excellence Award

March 30, 2021 (Global News Distribution) -

RTB House’s AI Excellence Award for its Full Funnel Marketing Solution comes alongside other recent awards, including a 2020 Gold Stevie for International Business Awards® and the 2020 MarTech Breakthrough Award

RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, has been named the winner of the 2021 Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution. The awards, run by the Business Intelligence Group, recognize organizations and products that bring AI to life and apply it to solve real problems.

RTB House Win Prestigious AI Excellence Award

RTB House’s AI Excellence Award for its Full Funnel Marketing Solution comes alongside other recent awards, including a 2020 Gold Stevie for International Business Awards® and the 2020 MarTech Breakthrough Award.

The solution is driven by Deep Learning algorithms and is built using first-party data by design, allowing for greater levels of personalization and data privacy. It can recognize each user’s position in the sales funnel in real-time, helping brands to better understand user purchase intent and target consumers with more precise recommendations and communications.

“It is further proof that we have identified the need to calibrate digital marketing solutions to user journeys, and proof that we have been able to imagine, build, and deliver a solution that answers that need, said Daniel Surmacz, COO at RTB House.”

“We’re proud to see our Full-Funnel Marketing Solution win yet another prestigious industry award. It is further proof that we have identified the need to calibrate digital marketing solutions to user journeys, and proof that we have been able to imagine, build, and deliver a solution that answers that need. But we don’t see the recognition as an end point; for RTB House, it is confirmation that we should continue innovating to deliver even more personalized marketing solutions,” said Daniel Surmacz, COO at RTB House.

Online retailers now understand the importance of contextualized interactions. It is not about replicating in-store experiences online in a one-to-one format; it is about creating more natural interactions through digital channels. As more retailers start to focus on this part of the customer relationship, those that rely exclusively on a hard push to conversion will be left behind.

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Programs are judged by business executives with experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

“The role of Artificial Intelligence was already transforming nearly every aspect of our lives and culture before the pandemic,” said Maria Jimenez, chief nominations officer for Business Intelligence Group. It is clear that AI is now a key component of online buying journeys and this is reflected in the choice of RTB House as an award recipient.

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients across the EMEA, APAC, and Americas regions.

After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab research were set up as new divisions of the company focused on inventing and advancing MarTech products. As a result of their work, in 2020 the company introduced AI Full-Funnel Marketing Solutions and awareness Streaming Video Ads, lifting brand communication to the next level.

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SCOTT SAMSON
SamsonPR
+1 (415) 781-9005

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DALLAS PPC AGENCY OFFERS VARIETY OF SERVICES TO SMALL AND LARGE BUSINESSES

March 29, 2021 (Global News Distribution) -

Digital marketing firm emphasizes the use of pay-per-click advertising

Dallas, Texas – Putting your own mark as a business in online space has never been more important. For many businesses, it has become a lifeline in a time of unprecedented change. Connecting with your consumers online has become a great way to build your client base and increase traffic to your site. This is where digital marketing strategies come into play. Using a plan customized to your needs can mean the difference between a barely frequented site to a website with constant engagement and traffic. Apex Digitech is a well-known Dallas SEO company offering these kinds of services to businesses of all shapes and sizes.

ADTECH is one of the leading SEO companies in Dallas

“As a small company, Apex appreciates the individual connections we have with each and every one of our clients,” says Apex Digitech’s senior SEO consultant, TJ Jawhari. “While larger web design and marketing firms may offer cookie-cutter solutions, we offer a more personal approach—and services to match. Our fully customized web design, SEO strategy, and PPC marketing services are bespoke to you and your business. We strive for excellence in everything we do, so we ensure that you’re receiving a unique and exceptional service to match your unique and exceptional business.”

One of the services offered by the Dallas SEO Expert company is their Google Ads PPC service. Google Ads can bring a lot of traffic to your site through targeted online advertising. Apex manages your site’s PPC advertising and Google Ads to make sure your advertisements are seen by specific consumers using search engines. It’s also a great investment for smaller businesses with less marketing dollars to spend than large corporations. As a PPC agency in Dallas, Apex is committed to providing you with PPC advertising that is budget-friendly and effective.

“Using tailored search terms and data analysis to fuel your PPC ads leads to a more relevant customer reach than many other types of ads,” says Apex’s TJ Jawhari. “And since you only pay for ads that are clicked on or when your business is otherwise contacted through the ad, the return on your investment is high. Pay-per-click management by Apex ensures that your ads are shown only to the most relevant search-engine users, in order to maximize every dollar you spend.”

If Dallas residents are looking to work with a PPC company in Dallas that offers a variety of marketing services, Apex Digitech is the way to go. With plans that are customized to every business’s needs, your website will greatly benefit from getting the Apex facelift. Start connecting with audiences today and contact them to book a consultation.

Media Contact
Company Name: Apex Digital Technologies
Contact Person: TJ Jawhari
Phone: (469) 396 – 1376
Address:2423 E Interstate 30
City: Rockwall
State: Texas
Country: United States
Website: https://apexdigitech.com/

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