sports

New Research Highlighted at the International Society of Sports Nutrition Supports the Function of a Novel Kyowa Hakko Paraprobiotic for High Intensity Training

Kyowa Hakko showcased the latest branded ingredient innovations including IMMUSE™ Lactococcus lactis strain Plasma and EYEMUSE™ Lacticaseibacillus paracasei KW3110.

Kyowa Hakko, an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing of pharmaceuticals, nutraceuticals and food products recently participated in the International Society of Sports Nutrition (ISSN) Conference. ISSN is the only non-profit academic society dedicated to promoting the science and application of evidence-based sports nutrition and supplementation. The ISSN is the world’s leader in providing science-based sports nutrition and supplement information.
Dr. Shintaro Ichikawa, Director of Technical Affairs at Kyowa Hakko USA, led the development and product launch of IMMUSE™, Lactococcus lactis strain plasma (LC-Plasma), in Japan and recently presented the topic “Immunological approach to reduce URTI symptoms in high intensity training: the function of paraprobiotics” during the ISSN Conference.
IMMUSE™, discovered by Kirin Holding Company Limited, a pioneer in fermentation technology and parent company to Kyowa Hakko Bio, acts uniquely by activating plasmacytoid dendritic cells (pDC). pDC, a key leader of the immune system, has been shown to activate pivotal cells such as NK, Killer-T, Helper-T, and B cells, providing more comprehensive immune support.

Dr. Ichikawa explains, “It is well known that prolonged high intensity exercise decreases immune function and increases the risk of upper respiratory tract infections (URTI). It is a serious problem for athletes because not only are URTIs unpleasant, they will also reduce training efficiency.”

According to Dr. Shintaro, “There is emerging evidence that has shown oral intake of LC- Plasma activates pDC and provides immune support . This novel approach to enhance the immune system may improve the experience of continuous high intensity training.”

Validated by eleven human clinical studies consisting of nine efficacy studies and two safety studies, IMMUSE™ is a science-based ingredient that functions to get the immune system ready, supporting year-round health when taken regularly.* A series of safety data including in vitro, in vivo and in human have been collected. Deemed stable in a wide variety of applications including tablets, capsules and gummy formulations, IMMUSE™ is an innovative dietary supplement ingredient delivering a breakthrough approach for immune health.

Kyowa Hakko’s newest clinically-researched eye health ingredient, EYEMUSE™, debuted at ISSN. The first heat-treated paraprobiotic, Lacticaseibacillus paracasei KW3110, that has shown to promote healthy eye function.* Discovered by Kyowa Hakko’s parent-company Kirin Holding Company Limited, EYEMUSE™ stimulates the immune cells that produce regulatory cytokines such as IL-10 to support eye health.* By helping the regulatory cytokine induction and supporting a balanced immune response, EYEMUSE™ may help reduce digital stress related eye fatigue and other ocular discomforts.*

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MARIA STANIEICH
Kyowa Hakko USA
5514829968


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Leading European Football Clubs Announce Participation in New Super League Competition

Twelve of Europe’s leading football clubs have today come together to announce they have agreed to establish a new mid-week competition, the Super League, governed by its Founding Clubs.

“We will help football at every level and take it to its rightful place in the world. Football is the only global sport in the world with more than four billion fans and our responsibility as big clubs is to respond to their desires.” Tweet

AC Milan, Arsenal FC, Atlético de Madrid, Chelsea FC, FC Barcelona, FC Internazionale Milano, Juventus FC, Liverpool FC, Manchester City, Manchester United, Real Madrid CF and Tottenham Hotspur have all joined as Founding Clubs. It is anticipated that a further three clubs will join ahead of the inaugural season, which is intended to commence as soon as practicable.

Going forward, the Founding Clubs look forward to holding discussions with UEFA and FIFA to work together in partnership to deliver the best outcomes for the new League and for football as a whole.

The formation of the Super League comes at a time when the global pandemic has accelerated the instability in the existing European football economic model. Further, for a number of years, the Founding Clubs have had the objective of improving the quality and intensity of existing European competitions throughout each season, and of creating a format for top clubs and players to compete on a regular basis.

The pandemic has shown that a strategic vision and a sustainable commercial approach are required to enhance value and support for the benefit of the entire European football pyramid. In recent months extensive dialogue has taken place with football stakeholders regarding the future format of European competitions. The Founding Clubs believe the solutions proposed following these talks do not solve fundamental issues, including the need to provide higher-quality matches and additional financial resources for the overall football pyramid.

Competition Format

  • 20 participating clubs with 15 Founding Clubs and a qualifying mechanism for a further five teams to qualify annually based on achievements in the prior season.
  • Midweek fixtures with all participating clubs continuing to compete in their respective national leagues, preserving the traditional domestic match calendar which remains at the heart of the club game.
  • An August start with clubs participating in two groups of ten, playing home and away fixtures, with the top three in each group automatically qualifying for the quarter finals. Teams finishing fourth and fifth will then compete in a two-legged play-off for the remaining quarter-final positions. A two-leg knockout format will be used to reach the final at the end of May, which will be staged as a single fixture at a neutral venue.

As soon as practicable after the start of the men’s competition, a corresponding women’s league will also be launched, helping to advance and develop the women’s game.

The new annual tournament will provide significantly greater economic growth and support for European football via a long-term commitment to uncapped solidarity payments which will grow in line with league revenues. These solidarity payments will be substantially higher than those generated by the current European competition and are expected to be in excess of €10 billion during the course of the initial commitment period of the Clubs. In addition, the competition will be built on a sustainable financial foundation with all Founding Clubs signing up to a spending framework. In exchange for their commitment, Founding Clubs will receive an amount of €3.5 billion solely to support their infrastructure investment plans and to offset the impact of the COVID pandemic.

Florentino Pérez, President Real Madrid CF and the first Chairman of the Super League said: “We will help football at every level and take it to its rightful place in the world. Football is the only global sport in the world with more than four billion fans and our responsibility as big clubs is to respond to their desires.”

Backing the new European league, Andrea Agnelli, Chairman of Juventus and Vice-Chairman of the Super League said: “Our 12 Founder clubs represent billions of fans across the globe and 99 European trophies. We have come together at this critical moment, enabling European competition to be transformed, putting the game we love on a sustainable footing for the long-term future, substantially increasing solidarity, and giving fans and amateur players a regular flow of headline fixtures that will feed their passion for the game while providing them with engaging role models.”

Joel Glazer, Co-Chairman of Manchester United and Vice-Chairman of the Super League said: “By bringing together the world’s greatest clubs and players to play each other throughout the season, the Super League will open a new chapter for European football, ensuring world-class competition and facilities, and increased financial support for the wider football pyramid.”

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 143-year football heritage we have won 66 trophies, enabling us to develop what we believe is one of the world’s leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.

Contacts

Investor Relations:
Corinna Freedman
Head of Investor Relations
+44 7384 910828
Corinna.Freedman@manutd.co.uk

Media Relations:
Charlie Brooks
Director of Communications
+44 161 868 8148
charlie.brooks@manutd.co.uk


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Workouts trend growing in business COVID-19: MIT sports tape PowerMax, becomes the focus of the sporting goods fairs.

MIT Sport Tape: PoewMax
Kinesiologoy tape Cooling Patch

With the onset of the global pandemic, a wave of home fitness was spawned.  Demand for sports accessories such as protective gear and sports tape soared, and products quickly were out of stock. Taiwan-made muscle tape quickly became a top seller. PowerMax, the leading brand of athletic tape in Taiwan, strictly adheres to the MIT manufacturing process. Raw fabric materials, adhesives, and the manufacturing process are all made in Taiwan. The professional R&D team, with more than 60 years of experience with adhesives, is the key to PowerMax maintaining stable quality and developing new products.

In response to different market needs, the PowerMax team continues to develop more functional sports tape products, such as kinesiology tape and athlete tape.  They are able to provide competitive pricing, stable quality, and highly customized services. They are also committed to providing customers with the most innovative and valuable products.

Through the online exhibition, TAIPEI CYCLE Online & TaiSPO Online, visitors from various countries turned their attention to stylish sports-related products, including sports aids and Protective sports equipment. In addition to being optimistic about product demand, these companies are also preparing for an increase in business opportunities in the post-pandemic era.

TAIPEI CYCLE Online & TaiSPO Online Exhibition: https://online.taispo.com.tw/21f43d27-e8d8-414a-b269-96d27c358230

Media Contact

EMPOWER TAPE CO.,LTD.
info@empowertape.com
+886-2-2999-1133 #10834
8F.-1, No. 26, Ln. 61, Sec. 1, Guangfu Rd., Sanchong Dist., New Taipei City 241018, Taiwan (R.O.C.)
https://shop.powermaxtape.com.tw/

https://www.google.com/maps/embed/v1/place?key=AIzaSyBwfql4kWPUcEYRTCSHZbA1C2h5Umorp30%20%20%20%20&q=https%3A%2F%2Fgoo.gl%2Fmaps%2FWyV65G4Hf5J2efdb6


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Adam Knych on the Cognitive Benefits of Playing Video Games for Kids

Many parents in the 21st century have the belief that video games are non-educational distractions. The truth is that while video games do have a negative connotation surrounding them, they can be very beneficial to both children and adults. Gaming can help develop cognitive skills and improve memory and spatial awareness, among other benefits.

Just as physical exercise helps in improving and strengthening your muscles, cognitive games help to indulge one’s brain in constant stimulation, leading to improved brain performance.

As we look at the benefits of gaming, Adam Knych, also known as FinalBossTV, shares his thoughts on how kids can benefit from starting this activity at a young age:

Social Skills

Video games have created a fun and engaging way of connecting with people and can act as an important teaching tool in developing social skills. Playing virtually, gamers often rely on teamwork and communication in order to be successful, which leads to users communicating with one another in order for the team to progress. Video games can help develop cooperation skills, strategic thinking skills, and supporting skills as players have the option to work together to form alliances and create teams who operate cooperatively.

“The coolest part about gaming is that you have the opportunity to make friends globally. This means getting to connect with anyone, anywhere, and with no barriers,” said FinalBossTV, “This is something you can’t do when playing board games. When it’s digital, it’s easy to share and connect in a different way, which is especially important during the current pandemic.”

Virtual gaming also supports the social skills of children living with disabilities. A platform known as Able Gamers gives kids, teens, and adults with disabilities custom gaming setups, including modified controllers and special assistive technology devices that let players play with their eyes. This empowers these players to have fun with their friends and family and socially interact with other gaming members, allowing them to socialize in ways they otherwise could not.

Coordination

Kids who play video games are actually improving their hand-eye coordination, and it’s not just because they’re using the controller. How? When you play a video game, you have to navigate a virtual world using what you see on the screen. The more you do it, the better your hand-eye coordination gets. In fact, research from the medical journal PLOS One found that this can benefit adults as well, noting that surgeons who played video games improved their hand-eye coordination and precise muscle movement.

Memory and Problem-Solving

When kids play video games, they’re actually exercising their brain as well as their fingers. In addition to improving their hand-eye coordination, playing video games can help kids with their problem-solving skills and improve their memory.

In a study conducted by the University of Rochester, researchers found that kids who play video games can improve their problem-solving skills more than their counterparts who do not. The study found that young adults who played video games for at least three hours per week for three years were better problem-solvers than those who didn’t play video games.

“Gaming can actually teach kids valuable problem-solving skills that can help them in the future once they enter the real world,” said FinalBossTV, “For example, in the popular kids game Minecraft, players are given a blank canvas and are tasked with making their way in the world. This gives them the opportunity to recognize the problem in front of them and solve it.”

In addition to increasing one’s problem-solving abilities, a study from the University of California, Irvine found that children who played video games with a larger memory load improved their verbal memory by 20 percent over the course of a year.

Children are naturally curious from a young age, and as their brain’s cognitive skills develop, it is crucial that they begin engaging in activities that will stimulate their minds. It is during these formative years that they develop specific skills, such as the ability to focus attention, which will form the foundation for all future learning. The numerous benefits of gaming are well-documented and can help the youth of our future generations succeed in a new way.

CONTACT:
Andrew Mitchell
media@cambridgeglobal.com

SOURCE: Cambridge Global


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Advantage of Playing Fantasy Sports on FanFight App

Fantasy sports means exploring your favorite sport through a virtual platform. You choose a fixture; accumulate points based on the performances of your selected players in real games, fight against other sports enthusiasts, and earn cash rewards. The fantasy sports industry has raised to popularity, it reached unimaginable heights. Fantasy football and fantasy cricket are the most appreciated and played fantasy sports, especially in India, and FanFight has grabbed everyone’s attention for sure. The only thing you need to play fantasy sports is the knowledge about the game you are willing to play.

Fantasy Sports on FanFight:

FanFight is undoubtedly a renowned fantasy sports platform in India, and also one of the most creative ones. You get the opportunity to win big every day by playing your favorite fantasy games on this platform. Millions of sports enthusiasts use FanFight to play fantasy cricket, kabaddi, baseball, basketball and football. More users mean, bigger cash pool, and the scope to win more. The fantasy sports leagues are closely contested on FanFight.

Sign up bonus and offers:

Once you are done with the registration, FanFight gives you an immediate signup bonus. It also offers deposit bonuses, and reference bonuses, so you can easily join the cash contests listed out on their game center. Fanlight’s motive is to provide the best platform where enthusiasts can explore their favorite games, and win cash rewards daily.

Install the FanFight app on iOS and Android:

FanFight is readily available on the iOS, Android operating systems. Though, you can also consider participating in various fantasy leagues and games from your web browser too. You will get to see a list of international and domestic games of all formats in the FanFight game center. All you need to do is select a fixture, pick from numerous cash contests available, build your fantasy squad and start winning.

Play fantasy sports with multiple teams:

FanFight allows you to create multiple teams and join cash contests. Here, you can consider trying various team combinations and increase your chances of winning big amounts. Higher rank means more chances of getting huge money. Your knowledge of sports will be a determining factor here. You can also challenge your colleagues and friends for bragging rights, and of course to earn cash.

Offered Contests on FanFight App:

There are free and paid contests you can choose from. If you are new in this business, joining practice contests will give you the time to gain experience, so you can win some cash by playing paid contests over time.

The Contests offered by FanFight Fantasy Sports are like Mega Contest, Gadget pool, Hot Contests, Rumble, Head-2-Head, Double or Nothing, Winner Takes All, Top-X-Winners, Contest for Champions and Free Contests.

Play IPL T20 Fantasy Cricket League 2021:https://fanfight.com/indian-t20-fantasy-league/


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HotelPlanner and Tennis Legend John Isner Announce The “Race to the World Record” Partnership and Campaign

$110 Thousand Dollars In Hotel Stays To Be Awarded As John Isner Races To Break The Record For Most Aces of All Time

John Isner and Hotel Planner, The Race To Break The World Record

HotelPlanner, the world’s largest group booking site, along with legendary professional tennis player John Isner, are today announcing their “Race to The World Record” partnership and campaign. The campaign will reward fans with free hotel credits throughout John Isner’s race to break the record for most aces of all time.

$110 Thousand Dollars In Hotel Stays To Be Awarded As John Isner Races To Break The Record For Most Aces of All TimeTweet this

John Isner is on his way to surpassing the record of having the most aces of all time, subsequently making him the greatest server of all time. He has surpassed 12,617 aces, with the current record being 13,687. Greatness follows its own timeline, but with Isner averaging over 1,000 aces each year, he could very well hit that milestone as soon as the 2021 season. To build up the anticipation and help celebrate when he first breaks the record, HotelPlanner is pledging what will amount to $100,000 in free hotel rooms with an additional $10,000 awarded to one lucky fan at the time John Isner becomes the world record holder.

HotelPlanner CEO Tim Hentschel spoke about the campaign saying, “We at HotelPlanner love to celebrate and reward passion and greatness. As we’ve seen this past year, despite all of the global challenges and crises we’ve faced, sports have brought everyone together and has given everyone newfound hope. For that reason, we are pledging to match each history-making ace that John Isner serves on his way to breaking the all-time record with a $100 hotel voucher to be given to fans. In addition, when John Isner makes that record-breaking serve where he becomes the all-time leader in aces, we will be rewarding one lucky fan with a year’s worth of hotel bookings (up to $10,000 in value) free!”

In reaction to this news, John Isner said, “I am extremely honored and grateful to Tim and HotelPlanner for launching this amazing campaign as I work to break the record for most aces of all time. As an athlete, we thrive off of the energy that our fans bring and we have been longing for the days that stadiums and arenas can be filled once again with that passion. I’ll be working extra hard to get those aces, knowing that our loyal fans will be rewarded for it. They deserve it, and I can’t wait to get back to playing.”

About HotelPlanner

HotelPlanner.com is the world’s largest provider of online group hotel bookings and event management services. Listed among the top 50 travel sites globally and ranked number one in group travel, HotelPlanner.com now receives over 5 million unique visitors each month. Our company offers the best deals in group, individual, and corporate travel and has partnerships with some of the most renowned franchises in sports, including the Washington Football Team, USA Triathlon, and the LPGA.

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Angela Gorman
angela@amwpr.com


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Stack Sports and PA West Chart Long-Term Future With 5 Year Partnership

With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry

Stack Sports, the largest and fastest-growing provider of sports technology, today announced a five-year extension of its strategic partnership with PA West Soccer, the governing body for US Youth Soccer in Western Pennsylvania.

Currently powering over 20,000 clubs as well as 50 National Governing Bodies and State Associations, Stack Sports will continue to deliver best-in-class technology and service to PA West through its U.S. Soccer Connect platform, an exclusive version of Stack’s Sports Connect platform developed in conjunction with U.S. Soccer.

The US Soccer Connect platform will provide the operating system and integrated solutions for the state association, its member clubs and leagues, and the parents, players, coaches and teams participating in PA West’s soccer community.

“In a time with so much change and uncertainty, we know we can count on Stack Sports to be there. This long-term partnership will support our goals to continue to grow the game of soccer through innovative thinking and great programing. We are looking forward to a bright future for Soccer in Western Pennsylvania,” said Tim McCoy, Executive Director of PA West.

“We are both motivated and humbled about the opportunity to continue innovating and delivering unique experiences for years to come with PA West and its soccer community. Developing deep strategic partnerships is fundamental to everything we do, and our relationship with PA West is a perfect example of that,” said Tom Arnett, General Manager of Sports Connect.

Members of PA West will be able to take advantage of U.S. Soccer Connect’s athlete safety features, mobile-first player registration, digital marketing hub, comprehensive financial reporting, automated coach compliance, and direct integration with the U.S. Soccer Federation. This connected ecosystem will save staff and volunteers thousands of administrative hours annually and will continue to improve the connectedness of the game globally.

About PA West Soccer

Pennsylvania West State Soccer Association (PA West Soccer) is the National State Association of the United States Soccer Federation (USSF), the United State Youth Soccer Association (USYS), and the United States Adult Soccer Association (USASA). PA West State Soccer Association has a current membership of over 130 youth clubs and eight adult leagues with 40,000 youth players, 2,500 amateur adult players, 7,000 active coaches, 1,600 referees and thousands of volunteers involved across the western half of the state of Pennsylvania.

About Stack Sports

With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches, and athletes. Some of the largest and most prominent sports organizations, including the U.S. Soccer Federation, Little League Baseball and Softball, and Pop Warner Little Scholars, rely on Stack Sports technology to run and manage their organizations. Stack Sports is headquartered in Dallas and is leading the industry one team at a time focusing on three key pillars — Play, Improve, and Engage.

To learn more about how Stack Sports is transforming the sports experience, please visit https://stacksports.com/.

VIDEO (YouTube): https://youtu.be/TsMUNbqkh5Q

News Source: Stack Sports


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