Global News Distribution

marketing

Hatomugi Labo Kicks Off Marketing Campaign For Newly Launched Tea Products

March 3, 2022 (Global News Distribution) -

A Japanese-based company, Hatomugi Labo, has kicked off a marketing campaign to publicize its newly launched products. 

The company is now targeting customers in the United States of America for products locally manufactured in Japan using original materials. 

In their recent launch, the company released four new products adding to its line of health products. 

Top in the list of products is the Japanese Hatomugicha, pearl barley(Hatomugi) tea bags that come in a sachet containing 30 pieces of teabags. 

It is made from pearl barley(Hatomugi) produced in Tochigi prefecture, one of Japan’s largest producers and highest quality.

By sprouting pearl barley(Hatomugi) using an original process, the free amino acids, which are the umami components that affect the taste, are increased 5 to 10 times, while the bitter components are reduced to 5 to 10 times making it even more delicious and easier to drink.

The Hatomugi contains a lot of high-quality protein, fat, vitamins and minerals that are good for the body. It is also rich in vitamins and minerals.

To prepare the tea, one needs to have one tea bag into a cup, pour 5.0 to 6.8 FL of boiling water into the cup, leave it for 2 to 3 minutes, and shake the tea bag from side to side and remove it. 

The best temperature to serve is about 140°F, but not too hot to enjoy the pearl barley (Hatomugi)flavor.

It is highly recommendable for those interested in health and beauty as it can be taken as a daily skincare routine. 

Photo: Pearl Barley(Hatomugi) Tea Bags

Second in the list is the Japanese Hatomugicha pearl barley(Hatomugi) tea concentrate which can be enjoyed with water, soda, or milk. 

The tea concentrate makes it easy to drink since it takes a lot of time to boil pearl barley (Hatomugi)tea. 

Can be served over vanilla ice cream as an affogato. It can also be used as a cocktail base. It is decaffeinated, so it is safe for children.

Photo: Pearl Barley(Hatomugi) Tea Concentrate

The third latest product from Hatomugi Labo is the breakfast cereal of roasted adlay pearl barley(Hatomugi) that comes with a mixture of dried fruits (raisins, green raisins, pineapple, papaya and cranberries). 

The cereal is made from roasted pearl barley(Hatomugi) from Tochigi prefecture in Japan. The crunchy and fragrant cereal results from many trials and is mixed with slightly sweet dried fruits.

Best for breakfast or when one is a little hungry, instead of snacks. Great as a topping for yogurt or ice cream. 

Photo: Cereal of roasted adlay pearl barley(Hatomugi)

The other latest product is the pearl barley(Hatomugi) tear grass milk, which is made with high-quality ingredients (milk, tear grass tea, tear grass grains granulated sugar and finished with Rum).

It is a great choice for toppings on desserts, such as ice creams, pancakes, yogurts, and scones.

Photo: Pearl barley(Hatomugi) tear grass milk jam

For inquiries from customers and the press regarding this release, please contact:

Global brand Inc. / JAPAN

+81-80-9644-4222

Website: http://globalbrand.co.jp/usa/ 

Facebook: https://web.facebook.com/Global-Brand-102715218383091?_rdc=1&rdr

Instagram: https://instagram.com/global.brand_

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

IIDAMOLD Kicks Off Marketing For Its Newly Invented Self-massage Tool

March 2, 2022 (Global News Distribution) -

In its latest move, IIDAMOLD has partnered with local manufactures in Japan to promote the development and production of massage tools at affordable prices. 

The plan is part of the company’s larger mission of promoting Japanese brands and giving them global visibility while promoting local businesses. 

In its latest venture, which has since been available in the organisation’s Amazon listing, the company went for a portable trigger point self massage tool. 

According to the company, the move was arrived after extensive market research that revealed a gap on self-massage tools with many people having to pay expensively for massage services in parlours.

The IIDAMOLD portable trigger point self-massage tool is used for massaging fingertips as it comes flexible ring version. 

It’s commonly used for offering reflexology massage services. Reflexology is a type of massage that involves applying different amounts of pressure to the feet, hands, and ears. 

Using the ring allows one to do reflexology more effectively with less force than pressing with their fingertips alone. It is also effective over clothing.

The shape of the massage sandal makes it easy to fit on fingertips and stay in place. The ring has a split in the middle, so it can fit any thickness of finger.

Besides, it has an ultra-light weight of only 3g. The round shape makes it easy to carry in the pocket or pouch, hence can be used anytime, anywhere.


Photo: IIDAMOLD Portable Trigger Point Self Massage Tool 

For inquiries from customers and the press regarding this release, please contact:

Global brand Inc. / JAPAN

+81-80-9644-4222

Website: http://globalbrand.co.jp/usa/ 

Facebook: https://web.facebook.com/Global-Brand-102715218383091?_rdc=1&rdr 

Instagram: https://www.instagram.com/global.brand_ 

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

U.S. TRADE AND INVESTMENT IN AFRICA PERFECT STRATEGIC PARTNERS ACCORDING TO MANUFACTURING OUTLOOK MAGAZINEQ

March 1, 2022 (Global News Distribution) -

Manufacturing journalist TR Cutler recently reported why the U.S. and Africa are ideal strategic partners in the February issue of Manufacturing Outlook magazine. Cutler sees the powerful Senate Foreign Relations committee testimony by Landry Signé six months ago as evidence to the growing, dynamic, and new relationship with Africa and the U.S. Read more here.

According to Cutler, manufacturers are desperate for labor in the U.S.; African nations have a strong workforce willing to work at a fraction of the America wage structure. While Africa nations vary as much as U.S. states, the pros and cons of this global relationship represents a unique window into the narrative of the American footprint over the next several decades. China has already claimed the title of infrastructure leader for the African continent. It is not too late to improve the relationship. Just as the U.S. was instrumental in advancing health initiatives for HIV in Africa forty years ago, we are doing so now with COVID vaccines. That goodwill buys U.S. industry a gratitude among African nations.

Africa represents tremendous trade and investment potential, along with expanding continental integration and global partnerships.

Landry Signé, Ph.D.is the Executive Director & Professor at Thunderbird School of Global Management as well as a Senior Fellow, Global Economy and Development Program, Africa Growth Initiative, Brookings Institution Member, Regional Action Group on Africa & Global Future Council on Agile Governance, World Economic Forum.

Jacket Media is the parent company of Manufacturing Outlook magazine. The publication highlights current manufacturing trends. 

About TR Cutler, Inc.

Thomas R. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of 9000+ editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.

Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and over 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.

Media Contact
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Phone: 954-682-6200
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
State: FLORIDA
Country: United States
Website: http://www.trcutlerinc.com

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

MarketingProfs Announces its Giving Online Courses Away at No Cost to Any B2B Marketer Who Wants to Continue Their Education

February 22, 2022 (Global News Distribution) -

MarketingProfs is the go-to resource for B2B Marketing Education for 700k+ Marketers at all stages of their marketing careers. MarketingProfs helps organizations provide continuing education to their teams through best-in-class online education and real-time expert-led trainings in the areas of strategy, branding, customer experience, demand generation, sales enablement, and measurements & analytics.

As part of its #NoMarketerLeftBehind initiative, MarketingProfs, a global leader in B2B marketing education, training, and consulting services, announced today that it’s offering one online course of choice to every marketer who wants to continue their ongoing B2B Marketing education.

For one day only on Feb. 24, Marketers can go to https://bit.ly/3LFgOZ7 and choose from any course in the MarketingProfs course catalog, which features courses in Demand Generation, SEO, Branding & Positioning, Strategy, Analytics and more.

Our recent State of B2B Marketing Training research shows that only 19% of marketers feel “very prepared” for their futures in marketing. We’re on a mission to change that by providing no-cost education and resources to marketers who want to keep their skill set honed to best practices and strategies—and feel prepared for both today’s B2B market, as well as tomorrow’s.

MarketingProfs’ recent research also shows that “very prepared” marketers are far more likely to feel energized about their jobs, feel more connected to their teams, and be more confident in their ability to help their companies meet overall organizational goals. In short, marketers who feel “very prepared,” aren’t nearly as likely to be looking for new jobs (a whopping ⅔ of marketers are currently looking for new opportunities during The Great Resignation).

To claim a free course on Feb. 24, marketers can simply go to https://bit.ly/3LFgOZ7, select the course they’d like to take, and register—with no fee or strings attached. They’ll have an entire year to complete the course.

The #1 challenge for marketers looking to learn something new isn’t lack of time. It’s that most courses and educational opportunities they’ve experienced are too theory-focused. MarketingProfs online courses are based on its 20+ years of first-hand experience navigating the B2B Marketplace, where we’ve helped over 700,000 marketers to uplevel their skills through actionable training and real-world application to get measurable results.

We look forward to welcoming B2B Marketers to our Open House, Thursday, Feb. 24, 2022.

About MarketingProfs
MarketingProfs has been fueling the success of marketers at some of the world’s most iconic brands since 2000—first through webinars, newsletters, and other content; then world-class training; and best-in-class consulting services.

The products and delivery have evolved, yet throughout we have been laser-focused on helping marketers and their teams set priorities, solve problems, and fuel business growth.

We focus also on something equally important: Helping marketers do work they’re proud of.

Learn why 700,000+ marketers rely on MarketingProfs as their partner in marketing.

Contact Author

JENNIFER SMITH

MarketingProfs
+1 2155271330

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

A REVOLUTION IN PERFORMANCE MARKETING: HOW AI-BASED TRAFFIC DELIVERY AND MULTI-LAYER FRAUD PREVENTION ARE RESHAPING THE INDUSTRY

February 21, 2022 (Global News Distribution) -

Nowadays, more and more businesses are opting for artificial intelligence (AI) solutions to improve operational efficiency and enhance customer interaction. In marketing, for example, through various smart platforms, AI enables us to unearth more detailed and comprehensive data on the traffic flow and its behavior. The insights obtained as a result of this process can help not only boost sales and generate profit but also protect from fraudsters and save the budget allocated for marketing needs.

Artificial Intelligence is irrevocably changing the nature of performance marketing; that is obvious. However, it’s not about all those latest developments entering the market. It’s more about new trends and approaches that are likely to replace the traditional marketing tactics over the next few years.

Indeed, integrating AI in the performance marketing toolset can swiftly enhance flexibility, refine expenses, and obtain accurate customer insights.

Components now considered indispensable for performance marketing, such as analyzing and profiling possible customers, predicting their needs and activity, and delivering a personalized message to them, would not have ever been attainable without AI. 

AI and Smart Traffic Delivery

One of the major marketing aspects AI is expected to improve is attracting decent traffic to a business. To intelligently target the relevant audience, it is necessary to examine individual customer behavioral trends which would be unavailable without big data analytics, machine learning, and automation of multiple repetitive tasks. This, in turn, may help map out a more detailed business strategy and opt for the better actions suited for successful conversion.

Traditionally, a conventional marketing campaign aiming at driving traffic would include digital ads or social media posts across various platforms with the goal that prospects would find the right brand and complete the deal. 

Subsequently, the marketing department would analyze all this activity within the campaign and discover quality leads based on the best guesses. However, such an old-fashioned approach doesn’t consider all customers’ activity before and after the campaign.

AI, in turn, enables to monitor and analyze all kinds of engagement 24/7 so campaigns can be modified at any time to maximize effectiveness. That could mean refining the content for a better reach out or boosting the extent of the digital ad in case it achieves better business outcomes. 

Furthermore, rich real-time customer insights obtained from AI campaigns allow creating a personalized user experience by autonomously generating relevant content, appearing in front of the right people on the right platforms at the right time. 

AI-Based Fraud Prevention

Another significant aspect connected with traffic in the changing performance marketing industry is instant fraud detection. With multiple new possibilities of traffic delivery, a new form of fraud was born. Fraudulent affiliates, motivated traffic, botnet traffic, and fake traffic are all vexatious obstacles to safely growing and scaling any business.

Since eCommerce has enormous transformative potential, outdated fraud-preventing solutions and systems can no longer keep up.

The complex AI algorithm based on machine learning empowers multi-layer traffic scanning by following several metrics at a time. The longer it runs with the historical and real-time data, the more precise the control will be to diminish fraud over time.

The founders of the UCLIQ SaaS platform dealing with intelligent traffic delivery and next-generation fraud detection believe that without access to AI tools capable of analyzing Big Data and immense volumes of previous activity, any business in the performance marketing industry will quickly lose its position under the growing amount of fraudulent accounts.

“I know first hand how important it is to build and continuously perfect technologies to combat ever-evolving fraud to help clients grow their business and prosper,” – says UCLIQ’s CEO.

Since its introduction on the public market, UCLIQ has managed to detect numerous cases of malicious activity due to the smart tracking technology and AI analysis, and that’s just one of multiple examples.

One of the UCLIQ’s longest-served customers, Trafee Machine, while working with over 50K publishers and processing millions of impressions per day, had been able to improve its ROI by over 30% by employing advanced Fraud Detection and Prevention tools and AI-based Smartlinks provided by the UCLIQ Platform. . 

The platform helped Trafee to weed out dozens of malicious affiliates per week, as well as detect and block thousands of fraudulent conversions and motivated leads, as a result significantly improving relationships with its advertisers and increasing monetary gains.

The Bottom Line

On the strategy side of performance marketing, AI has the strong potential to help marketers optimize ROI by targeting only relevant viewers detected due to deep insights and data collected. In the short term, such implementation aims to augment human decisions, while over time, it may exclude human supervision at all. 

From the security point of view, a smart anti-fraud option allows growing business safely by detecting and eliminating all malicious traffic before it can crucially hit the budget. 

Thus, the time and energy saved on automated and streamlined processes in performance marketing can also stimulate rational money allocation and expenses reduction, allowing businesses to have a significantly lower cost per acquisition in lead-based campaigns and freeing up time to focus on other important aspects.

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

ARMORTHANE HELPS MORE COATING BUSINESSES GROW THEIR BRAND THROUGH MARKETING ASSISTANCE

January 28, 2022 (Global News Distribution) -

Leading Springfield-based spray coatings company, ArmorThane, update their resources of coating marketing to help businesses in the industry enhance their customer engagement

The team ArmorThane is reiterating their commitment to supporting customers to grow their brand by providing them with extensive marketing assistance as the company recently updated its library of spray coating marketing, coatings marketing, polyurea marketing, and bedliner marketing resources to include the latest tips, quality videos produced in their new state-of-the-art recording studio, and high-quality footage recorded with their squad of 4k high-tech drones. Led by passionate entrepreneur, Garry Froese, ArmorThane has grown over the years to become the preferred source of coating chemical and equipment, exporting to large dealers in different parts of the world.

A recent report by Grand View Research put the size of the global industrial coatings market size at $85.01 billion in 2021. Experts have also projected the market to exceed $107.15 billion in value, driven by the increasing usage of refinish coatings for automotive maintenance, repair, and aftermarket painting. In a related development, the industry has witnessed increased competition in recent times as more brands emerge to deliver solutions to customers worldwide. Consequently, it has become imperative for coating companies to step up their game and embrace top-notch marketing techniques and solutions, which is where ArmorThane aims to be of help through their range of resources.

ArmorThane specializes in developing, manufacturing, and distributing top-quality protective coatings, as well as the design and fabrication of commercial application equipment. The decision to offer coating marketing is inspired by the drive to ensure ArmorThane and its applicators remain a common name in the coatings industry. In addition to offering free assistance to help customers stay competitive, ArmorThane also has a private blog network, which is constantly updated, currently having more than 200 blogs.

For more information about ArmorThane and the range of solutions offered, visit – https://www.armorthane.com/. ArmorThane can also be found across social media, including Facebook and Twitter.

About ArmorThane

ArmorThane was founded by Garry Froese in 1989 and has grown to become a multi-national company with facilities in the U.S. and Canada. The company specializes in the development, manufacturing, and distribution of top-quality protective coatings, as well as the design and fabrication of commercial application equipment. ArmorThane offers both spray coatings and roll-on applications for a plethora of products including pure and specially-formulated hybrid polyurethane and polyurea, with a dealer network that continues to expand as extensive new product research and development opens the door to new market applications.

Media Contact
Company Name: ArmorThane
Phone: 800.227.2905
Address:2660 N Eastgate Ave
City: Springfield
State: Missouri, 65803
Country: United States
Website: armorthane.com

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

New innovative advertising website launches to get businesses millions of views for $1

January 19, 2022 (Global News Distribution) -

The first website ever to rotate ads evenly in a spreadsheet uses viral marketing techniques.

A new website with an innovative approach to advertising seeks to be the answer for businesses affected by COVID-19 looking to get their message in front of a large audience inexpensively.

Steve Kadlec, 38, launched 5millionfriends5milliondollars.com after thinking it up while being sick with COVID-19.

On the site is a simple spreadsheet that contains 5 million rows.

Companies can buy their own row on the spreadsheet for $1 each per month.

Customers can then place advertising messages and links on the purchased rows, linking web visitors to their own websites or phone numbers. The rows refresh and rotate every minute to keep things fresh. Every advertiser on the spreadsheet is seen.

“I decided that whatever I made had to be something really inexpensive that everyone could afford and needed, and that I needed to utilize viral marketing techniques” said Kadlec.

In the week the site has been running, it has already sold over $500 of advertising space, $300 of it to a metaphysical gemstones and crystals company, and other companies such as jewelry makers, credit repair, farmers market / street vendors, marketing professionals and even a guitar riffs website.

“I’m hoping people understand the value of how quickly these type of things can grow on the internet and social media. It would definitely be worth it for advertisers to get a lot of attention,” said Kadlec.

“The journey with the website has been a lot of fun and interesting so far, and very educational. I asked people for advice on Reddit and a lot of people wished me well and a lot of of others told me they didn’t think it could ever work. But I’m already proving them wrong.”

A new website innovating marketing and advertising for businesses is now available for all to see. Visit 5millionfriends5milliondollars.com to learn more!

Contact Author

STEVE KADLEC

5 Million Friends 5 Million Dollars
+1 (951) 239-6815

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

INCREASING AWARENESS REGARDING WATER & WASTEWATER TREATMENT DRIVING THE ULTRAFILTRATION MARKET

January 18, 2022 (Global News Distribution) -

Ultrafiltration Market by Type (Polymeric, and Ceramic), Module (Hollow Fiber), Application (Municipal, and Industrial (Food & Beverage Processing, Chemical & Petrochemical Processing, Pharma Processing)), and Region

The ultrafiltration market is projected to grow from USD 1,064.0 million in 2018 to USD 2,140.1 million by 2023, at a CAGR of 15.0% from 2018 to 2023. Increasing awareness of water & wastewater treatment and requirement of selective separation for meeting water quality standards are the major drivers for the ultrafiltration market. In addition, stringent environmental regulations in many countries are also expected to drive the ultrafiltration market during the forecast period.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=102302816

Polymeric segment to lead ultrafiltration market during forecast period

Based on type, the polymeric segment is projected to lead the ultrafiltration market during the forecast period. Polymeric type is estimated to have accounted for the largest market share due to its easy availability and cost-efficiency. These membranes are also suitable for various applications such as municipal and industrial treatment application. Ceramic is expected to be the fastest-growing type segment of membranes due to high porosity, high permeability, defined pore size, and good mechanical properties.

Industrial segment projected to grow at highest CAGR during forecast period

Based on application, the industrial treatment segment is projected to grow at the highest CAGR from 2018 to 2023. Ultrafiltration is widely used in various industries such as food & beverage, pharmaceutical, chemical & petrochemical, and textile industries. The technology is used for water treatment and manufacturing processes. In addition to this, the presence of stringent regulations in various countries for effluent discharge is also a major factor for the large size of this segment. The R&D departments of manufacturing companies are carrying out research to widen the application areas of ultrafiltration, which is expected to drive the ultrafiltration market during the forecast period.

APAC ultrafiltration market projected to grow at highest CAGR from 2018 to 2023

The ultrafiltration market in the APAC region possesses immense potential for growth. Increasing awareness of water and wastewater treatment and rising scarcity of fresh water are expected to fuel the demand for ultrafiltration during the forecast period. China, India, and Japan are some of the key countries in the region contributing significantly towards the growth of the ultrafiltration market in the APAC region.

Some of the key players in the ultrafiltration market are DowDuPont Inc. (US), Hyflux Ltd. (Singapore), Inge GmbH (Germany), Toray Industries, Inc. (US), GE Water & Process Technologies (US), Hydranautics (US), and Pentair plc (US), among others. Partnerships, agreements & collaborations was the major growth strategy adopted by the market players between 2015 and 2018 to enhance their regional footprint and meet the growing demand for ultrafiltration in the emerging economies.

Request for Sample Report: https://www.marketsandmarkets.com/requestsampleNew.asp?id=102302816

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, and strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Media Contact
Company Name: MarketsandMarkets
Contact Person: Mr. Aashish Mehra
Phone: 18886006441
Address:630 Dundee Road Suite 430
City: Northbrook
State: IL 60062
Country: United States
Website: https://www.marketsandmarkets.com/Market-Reports/ultrafiltration-market-102302816.html

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

How to Navigate Email Marketing’s New Rules, Pitfalls in a Pandemic World

January 17, 2022 (Global News Distribution) -

Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Data, explains.

The nature of email marketing has shifted as a result of COVID-19, and it’s critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective. But the higher volume of marketing emails saturating inboxes also presents a challenge to those who are less experienced with email marketing—how to beat out the competition and make sure their email gets the attention it deserves. “There are multiple forces working simultaneously,” says Sky Cassidy, CEO of MountainTop Data. “On the one hand, people are going to be emailing more. But on the other hand, more email means more friction, which means you’re going to have more issues with email accounts.”

While a recent study revealed that users opened COVID-19 related emails 30 percent more often than other email campaigns, this increase in volume also brought a higher number of complaints.(1) Customers isolated at home due to COVID-19 lockdowns led to an increase in ecommerce and higher volumes of emails. Email providers responded to this increase in volume by changing the rules pertaining to the filtering and spam classification of the emails. More emails were likely to end up in spam folders or undelivered, and senders were more likely to be blacklisted. Consequently, this combination of factors meant customers were less likely to open emails.

While the pandemic played a role on the changes that have occurred with email marketing, Cassidy points out that another cause for confusion was the lack of set rules for email marketing. To counteract this, he suggests B2B marketers use their instincts based on the marketing intelligence they have gathered about their customers. “You must go where your audience is and where they’re most likely to be receptive. In marketing, you’re constantly experimenting,” says Cassidy “For example, you may notice zero responses from physical mailers and then conclude that these particular customers you were trying to reach are not in the office. So, you must find the next most effective way to reach them.”

The most common pitfalls that inexperienced marketers tend to fall victim to nowadays include blacklisting, outdated and incomplete information, damaged reputation due to higher email bounce rates, and wasted time and money. Cassidy also points out another major pitfall he has seen damaging email marketing efforts: using newsletter platforms such as Mailchimp and Constant Contact to send cold emails. While these platforms are very useful, they were not designed for sending cold emails to bulk lists of contacts that have been purchased or haven’t previously engaged with your company. “People don’t realize you can’t just load 20,000 emails you purchased into those platforms and send them, [the newsletter platforms] frown on that,” says Cassidy.

Cassidy points out that in B2B marketing it’s often necessary to have two or even three different email channels. “First you have your sales and engagement platforms, the individual salespeople sending individual emails, and then an automated version of that with these platforms. Then you have your marketing newsletter style, direct marketing to existing opt-in people, and finally your cold email channel,” explains Cassidy.

So, how can novice email marketers avoid the other pitfalls and engage in this advertising medium more effectively? Besides making sure to use the right email platform for the right purpose, it’s also critical that marketers ensure they have clean, accurate, and up-to-date data. To achieve this, Cassidy suggests creating a “hibernation list” to keep track of emails that are unresponsive for a long period of time. And when it comes to outdated emails, not to make the common mistake of assuming that this problem is evenly distributed throughout your data. Cassidy points out that this is likely not the case if you consider that the turnover rate of CEOs, for example, is much lower than low-level IT people in an organization, or CMOs who have an average turnover rate of less than two years. As a result, people end up getting rid of a lot of good, useful data.(2)

For email marketing to be effective, marketers must know their client and their particular segment of the audience, says Cassidy. The lack of social interaction that has plagued the world since the COVID-19 lockdowns started has led people to have stronger desires and expectations for personal connection from businesses.(3) Marketers must understand how the audience thinks and feels, and what particular value the product holds for them. Then they can tailor emails and subject lines based on specific client insights, making it more likely to grab attention. Over time, businesses can form strong bonds with customers and improve their reputations, which makes finalizing deals more likely. And for cold emails, Cassidy suggests keeping them “short, catchy, and to-the-point, like a billboard.” He points out that the shorter the message is, the more likely it is to be absorbed and retained by your audience.

Finally, when it comes to avoiding common email marketing pitfalls, it’s critical to ensure you have the right keywords and attributes that will make your email appear authentic, and less likely to be marked as spam. Some of the surefire ways to get your emails blacklisted include putting a large amount of text in capital letters, using words like “free” or “discount” too frequently, or putting these terms in the email’s subject line.

While there is likely to be a shift at some point back to other mediums of marketing (such as phone and physical mail), most of these changes in email marketing are likely to stay, according to Cassidy. “Once we break the seal and everybody’s working from home, it’s not going to go back to everybody in the office.” However, it’s important marketers continue to pay attention to where their audience is and where they are the most receptive, as this can change depending on factors such as business size, industry, or niche. Cassidy says there have been changes companies are seeing as necessary to deliver the most accurate and useful data, such as developing a method to flag remote workers, so marketers don’t waste time and money sending them physical mailers.

The good news, according to Cassidy, is that despite the pandemic, doing business is moving forward, albeit with some slight adjustments. And now that digital marketers have endured the growing pains of these recent changes, they can reap the benefits. “People will probably continue to do more email marketing than they ever did before, because now they’ve learned how to do it properly. They’ve gotten blacklisted, fixed it, and are now doing it the right way.”

About MountainTop Data
MountainTop Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality, they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending and data maintenance services. Their data services have been used by some of the world’s biggest brands across a multitude of various industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit: https://www.mountaintopdata.com.

1.    Afschrift, Marie. “Corona Has Changed Email Marketing.” Artegic, March 1 2021. artegic.com/blog/corona-has-changed-email-marketing/
2.    Olenski, Steve. “CMO Turnover Highest In C-Suite But the Reasons Why May Surprise You.” The CMO Whisperer. cmo-whisperer.com/cmo-turnover-highest-in-c-suite-but-the-reasons-why-may-surprise-you/
3.    Rotem, Gal. “How to Transform Your Email Marketing as the Pandemic Continues.” Inc, 2021. inc.com/rotem-gal/how-to-transform-your-email-marketing-as-pandemic-continues.html

Contact Author

KARLA JO HELMS

JOTO PR Disruptors(TM)
727-777-4619

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection

Expert Opinion: As The Great Resignation Looms, Companies Should Look to Digital Marketing Agencies to Fill the Void in 2022

January 8, 2022 (Global News Distribution) -

As companies struggle to hire and retain in-demand digital marketing professionals, Tack Media, a digital marketing agency in Los Angeles, provides an alternative solution to extending your marketing team without sacrificing the quality of having in-house team members.

By the end of 2020, LinkedIn ranked “digital marketing specialist” as one of the most in-demand jobs for 2021. This is unsurprising considering the lockdown-led migration propelled digital professionals to look for alternatives including remote work, flexible hours, higher pay, and a healthier life-work balance in the workplace. With a record of 4.4 million Americans leaving their jobs in September 2021, the number of Americans quitting has now exceeded pre-pandemic highs for six straight months in a phenomenon that has come to be known as “the Great Resignation.” As recently as December 13, on the video-sharing APP Tik Tok the hashtag #quitmyjob had 194.7 million views on the video-sharing app, and #iquitmyjob had 41 million. 40 percent of survey respondents said they left due to burnout. While this leaves larger societal questions in place, Tack Media, a digital marketing firm in Los Angeles, recommends organizations rethink their hiring process.

“There’s a new blended approach to leveraging agencies that don’t act like service providers, but instead a true extension of one’s marketing team. Over 70% of CEOs think the Great Resignation will affect their business over the next twelve months. It’s important that there are redundancies in place for companies to do business as usual in the digital marketing space. For organizations that heavily depend on day-to-day team members, SEM management, and other digital professionals, it is crucial for them to have a backup for their roles; this has been a top request in the past 2 years. Companies are concerned they will lose revenue, momentum, or strategic direction if a single team member was to leave, which could be crucial to their day-to-day activities,” says Kevin Tash of Tack Media. “Organizations should also consider that outside agencies provide stability and redundancy for a lower cost than a single full-time employee.”

Tack Media has also been innovating new ways to support, sustain, and amplify many large and small organizations while the market redefines itself. “While many digital agencies are either focused on a niche or a few of their strengths, our strength is diversification without loss of quality,” says Tash. “With stand-out specialties including; Google Ads, SEM Services, Shopify Management, and social media marketing, it’s important that there is minimal intermittency in performance, reporting, analytics, and optimization. That is why Tack Media has a new blended approach that defines what it means to be an extension of one’s marketing team. This means that companies can spend less time on managing the delicate balance of having a marketing team, and more time on scaling their business.”

Tash adds that agencies also offer a wide array of experience and skills, and the responsiveness organizational leaders need in today’s world. “An agency can work with an in-house team or in place of one. Instead of an employee who may quit or need days off, you have access to multiple professionals who already work as a cohesive team and provide diverse viewpoints about your project.”

“Within the past 5 years, we have been perfecting the art of blending our teams with our client’s teams. Many agencies are either focused on a niche or a few of their skillsets while our strength is our diversification of skillsets and having a truly integrated marketing team without overlap or loss of quality,” says Paulina K, senior account manager at Tack Media. “With customer service at the top of this list, and never a ‘that’s not my job’ attitude, Tack is really changing the game throughout the US & Canada, with their team catering to online availability around the clock and in different time zones, 5 minute response times, their no-nickel and dime philosophy, and their stance on ‘a happy workplace is a creative one.’”

“Working with an agency, you can cover more ground with a multi-faceted digital team for the cost of one senior-level marketing person. It’s quite costly and difficult to hire and train an in-house digital marketing team of even five people right now, with a median salary range from $94,956 to $130,934 per marketing person, according to salary.com. Alternatively, you can work with an agency like Tack Media for a fraction of the cost. We’ll provide a well-oiled team that offers superior results at a much lower cost than building your own in-house team. This also eliminates the need to worry about a lengthy and potentially unsuccessful hiring process, including retention, training, and time lost,” adds Elena Smith, brand manager at Tack Media.

Tash says that, “these underlying issues in workplaces that seem to be the core behind this exodus can always be improved with all organizations and a team focused perspective can be refreshing and productive.” Tack has been innovating theirs for over 5 years, called the ‘iamTack Promise‘ comprised of these foundation philosophies:

  • Good Communication: No single person in the marketing team is an island. In order to get results, good communication is crucial; everyone needs to learn from each other and work together to achieve the established goals.
  • Clear, Concise Roles, Tasks, and Goals: In order to avoid overlap, everyone understands their role within the marketing team (internal and external), the kind of workflows involved in making processes efficient, what their tasks are (including what they are and are not authorized to do), and knows what the goals are.
  • Respect: It goes without saying that respect is the foundation of productivity. Toxic environments will not provide the best quality of work. Respect is vital in order to make everyone feel welcomed and valued.
  • Corporate Empathy: In order for the team as a whole to function properly, it’s important to understand that there is a person behind the role. Empathy helps clear the air, and allows people to understand others’ perspectives.

Tack Media has a wide range of capabilities, supporting emerging medium, and enterprise businesses. To learn more about Tack Media, visit Tackmedia.com.

Media Contacts:


Full Name
Company
Phone Number
Website
Email

Compose your email to at .


  Spam Protection